Tag Archives: Marketing 101

How to Lose $$ with Bad Freelance Marketing (and how to fix it)

Posted on October 3, 2023 by lwidmer

Freelancers, are you killing your chances of gaining a client or a network connection? Do you know if you are? Hint: you are if you do anything like this: Writer Jane submitted a thread to a writers’ forum. The moderator, another writer, turned it down because it was promotional, which is against the forum rules. […]

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Marketing 101: Miscellaneous, Must-Know Stuff About Marketing

Posted on December 6, 2007 by lwidmer

Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can […]

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Marketing 101: Ongoing Marketing

Posted on December 5, 2007 by lwidmer

Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop. […]

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Marketing 101: The Approach

Posted on December 4, 2007 by lwidmer

Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email, […]

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Marketing 101: Finding the Clients

Posted on December 3, 2007 by lwidmer

We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us […]

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