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Author: lwidmer

AI and Clients: A Freelance Primer

Posted on March 11, 2026 by lwidmer

Not long ago, I had a client who handed an article draft to me. Proudly, they announced that they’d “written” it with the help of AI. They wanted me to edit it. I refused. I told them why, and this is something I think we all need to caution our clients about because they are…

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4 Freelance Personas that Don’t Work

Posted on February 19, 2026March 10, 2026 by lwidmer

I’ve been writing professionally since 2000, freelancing since 2003. Friends, I’ve seen some shit. Maybe you’ve struggled with the same issues over your freelance career. Some of the things that frustrated me are pretty universal, I suspect. The know-it-all freelancer I’ve had a lot of people tell me what I’m doing wrong in my freelance…

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Your Stalled Freelance Writing Career (and how to un-stall it)

Posted on January 27, 2026April 2, 2026 by lwidmer

Once upon a time (2003), I was thrust into the world of freelance writing when I lost my job. Through connections I’d made on the job, I was able to start working independently the very next day. This freelance stuff was going to be easy. Yes, I was that naive, my freelance friends. What followed…

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4 Fairly Surefire Ways to Increase Freelance Income

Posted on October 7, 2025March 10, 2026 by lwidmer

Let’s face it: We’re in the era of AI, which means some people will be looking to take shortcuts while writers who target these potential clients will be bemoaning how “dead” freelancing is. It’s already started. A few friends have already been asked to edit AI-generated content or worse, train AI to basically take their…

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Removing Freelance Roadblocks

Posted on October 1, 2025March 10, 2026 by lwidmer

In a conversation with a fellow creative not long ago, I realized just how often we creatives put roadblocks up. I greeted this creative, whom I’d met previously, and asked how things were going. Ten minutes later, I now knew more about how things weren’t going. And I was done. The conversation went something like…

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4 Rookie Mistakes Freelance Writers Make

Posted on September 16, 2025March 10, 2026 by lwidmer

A writer friend and I were discussing LinkedIn yesterday. She runs a popular writing group there, and she was telling me some of the post requests and connection requests she’s had to reject. I get it. When I was first on LinkedIn, I saw immediately that it wasn’t like Facebook or Instagram. It was a…

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How You Could be Losing at Freelancing

Posted on September 4, 2025March 10, 2026 by lwidmer

Of all the freelance writing advice (or just plain freelance advice because sweetie, we’re all in this together) out there, some of the most useful isn’t “how to start a freelance writing business” or “where to find freelance clients.” It’s the advice that points out those things you may be doing that are sabotaging your…

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Losing the “I Sell Words” Mentality

Posted on July 3, 2025March 10, 2026 by lwidmer

Know those times when you look at someone’s profile on LinkedIn and immediately, that person is in your email asking if you want to hire them? That happened to a writer chum of mine recently. She happened upon someone who claimed to be a writer, so she looked. The response came shortly after. “Hi (person’s…

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When Freelance Prospects Hesitate

Posted on June 17, 2025March 10, 2026 by lwidmer

I was talking with a writer chum the other day when the topic of prospects came up. Prospects — those people and organizations that you want to have as clients. My friend has a long list of potential clients they have talked with and discussed projects with who could all become clients within the immediate…

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3 Ways to Keep Your Freelance Funnel Full (and a mini rant)

Posted on May 19, 2025March 10, 2026 by lwidmer

Had an interesting conversation with a fellow freelancer today — a freelancer to emulate. She’s built a highly successful, very lucrative business and has kept it going through decades of ups and downs. You name it, she’s dealt with it — health issues, recession, clients disappearing, life in upheaval, pandemics ….  Inevitably, this freelancer has…

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  1. quizvex Avatar
    quizvex
    April 25, 2026

    That part about her pounding the pavement and landing six new clients in two to three months really hit home. I’m in a similar slump right now with client budgets drying up, and her example is making me rethink just passively waiting for things to turn around. Did she mention anything about how she kept her sanity while doing all that outreach?

    Reply
    1. lwidmer Avatar
      lwidmer
      April 28, 2026

      She did. And I can tell you from personal experience, it’s what I did, too. She kept digging for work. She didn’t reach out to three people and sit back and wait. She’s also not one to do this. She reached out to former clients, clients who were currently not handing her a project, and existing clients who might need one more thing.

      You can also try reaching out and asking if they know anyone who needs some help. I managed to get a few clients that way over the years.

      The biggest thing I can recommend is that you always market. Always. If you need help on how to do that, look on this blog for the Marketing tags.

      Make sure you’re looking months out at what work is headed your way. If you don’t see anything, act now. The more you have on your desk, the better it will be when there is a lull in your workload.

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