Month: April 2018

Coming May 1st ….

Posted on April 26, 2018 by lwidmer

The 10th annual Writers Worth Month Bookmark this page and come back each weekday for advice and strategies to help you gain the confidence and skill you need to boost your freelance writing career. This year, we have all-new content, great guest posts, and plenty of activities designed to get you on the right track. […]

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Building the Come-to-Me Freelance Model

Posted on April 25, 2018 by lwidmer

What I’m reading: The Lewis Man by Peter May What I’m listening to: LOVE by Kendrick Lamar (feat. Zacari) Today I’m off to meet with a new client at his office. Normally, I don’t travel to see clients, but he wanted me to meet his team. You can’t pass that up. So I’m choking back […]

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Marketing Monday: Your (Non)Formula for Success

Posted on April 23, 2018 by lwidmer

Late start for me today — my apologies. The weekend was just too glorious to stay inside writing. When it comes to marketing, we writers tend to think if we build it, they will come (they being the clients). That’s not necessarily true. While it works when your marketing approach meshes with their needs, it […]

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Breaking Out of Your Writing Rut

Posted on April 18, 2018 by lwidmer

What I’m listening to: We’re Going To Be Friends by White Stripes I don’t need to tell most of you that a successful freelance writing career means you have to be part chameleon. Today you’re writing nothing but blogs. Tomorrow, you’re inundated with magazine work. A month from now, you might be writing website content […]

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Marketing Monday: You’re Doing It Wrong

Posted on April 16, 2018 by lwidmer

What I’m listening to: Hardliners by Holcombe Waller The best ideas for marketing often come from seeing it done incorrectly. Let me preface what I’m about to say with a caveat — if you’re attempting marketing, you’re more than likely doing it okay. But there are ways a freelance writer — or anyone — can […]

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4 Marketing Fails: Are You Guilty?

Posted on April 13, 2018 by lwidmer

Did you ever get one of those emails that’s apparently trying to sell you something? I say “apparently” because it’s so badly written or presented that you really can’t tell what the heck is going on? Welcome to my in box. The email two weeks ago was from a marketing firm. It started off with […]

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The Return of the Freelance Leech (and how to protect yourself against one)

Posted on April 11, 2018 by lwidmer

It happened again. I was on a social media site a while back and I accepted a connection request. “Hi Lori! Thanks for accepting my connection! Hey, I have a website and I really need someone to critique it…” Seriously. On first contact. It’s like being proposed to on the first date. No, wait. It’s […]

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Casting a Narrower Freelance Net

Posted on April 4, 2018 by lwidmer

What I’m listening to: Love My Way by Psychedelic Furs Show of hands: how many of you have a specialty? (just tell me in the comments — I really can’t see your hand) For every one of you who has a hand up, there’s more than likely that many ways in which you got there. […]

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Marketing Monday: Meeting Clients’ Needs

Posted on April 2, 2018 by lwidmer

What I’m listening to: Rx (Medicate) by Theory of a Dead Man I had a great post for you last week for Marketing Monday. And somehow, I never posted it. I just put that sucker in the Drafts folder and quickly forgot about it. So here it is this week. I hope it was worth […]

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