Tag: Marketing
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Guest Post: Crafting a Freelance Writing Portfolio That Gets You Hired
Sometimes a great idea lands in your email. This guest post is a prime example, in fact. When Jenn Mattern told me to expect a message from Monica Shaw, little did I know that the message would result in this great little post you’re about to read. The back story: Monica runs WritersResidence.com, a site…
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How to Fail at Freelance Writing
If you’ve been freelancing for a while, you’ve seen a lot. I’d bet you’ve seen something like what Randy Hecht shares with us today. Randy is the moderator of the popular LinkedIn forum LinkEds & Writers, which has a large population of working freelance editors and writers — the site’s target audience. As you might…
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How to Lose $$ with Bad Freelance Marketing (and how to fix it)
Freelancers, are you killing your chances of gaining a client or a network connection? Do you know if you are? Hint: you are if you do anything like this: Writer Jane submitted a thread to a writers’ forum. The moderator, another writer, turned it down because it was promotional, which is against the forum rules….
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The Direct-Action Freelancer
I saw another tweet that echoed pretty much what I once believed — that persistence was the best tool for freelance writers to find new clients. I say I once believed that. Still do to some extent, but these days I know freelancers need more than just persistence to find and keep good clients. Notice…
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Freelance Marketing Roundup: 9 Posts to Change Your Biz
Side hustle. Gig worker. Ugh. What I hate about these terms – and what you should hate, too – is how they diminish what you do. These terms suggest you’re dabbling. You’re not serious. You’re hustling. You’re just part of the latest fad, that “gig” economy. Screw that. You, my freelance friend, are a business…
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3 Steps to Winning Freelance Client Work
I’m a Hidden Brain junkie. No surprise then that this idea comes from a Hidden Brain podcast. The episode talked about hidden obstacles: why consumers don’t buy, why people aren’t convinced of facts, etc. It’s all about friction. More to the point, it’s about removing friction. Friction is that thing that stops you from acting….
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No-Marketing Guide to Freelancing
Everyone has a sweet spot. It’s that place where the struggle is over, the work and clients come easily, and that working-hard mode you’ve been in for ages has shifted to the hardly working mode. And you’re actually better off. Man, what a sweet spot that is. But what a ton of work you put…
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6 Ways to Sabotage Your Freelance Career
A friend of mine asked me the other day what I knew about a certain freelancer. It was someone who crossed her email, and there was some evidence I was connected to her. “Oh, not that freelancer,” I said. That response was telling. I hadn’t heard from said freelancer since 2015. And yet I still knew…
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Breaking Free of the Freelance Low-earnings Rut
Freelance writer, is your struggle too real sometimes? I ask this because in conversation with another writer, I realized that for far too many writers, breaking out of their current earnings level is a battle they wage daily. In the feast/famine cycle of freelancing, famine has settled in for the long haul. Are you one…
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One Freelance Marketing Tweak to Boost Results
I saw a tweet the other day that, once upon a time, I would have agreed with. These days, however, I know better. The tweet: The reason you’re not seeing success with your LOIs is this: VOLUME. Send 10 times more of them than usual and see what happens next! You know what? That works….