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Marketing – Page 2 – Words on the Page

Words on the Page

a freelance writing resource.

Tag: Marketing

  • Freelancer’s Intro to Inbound Marketing

    It’s always a good day when Jennifer Mattern shows up on the blog. Jenn, who runs All Freelance Writing and Freelance Writing Pros, is one of the most business-savvy freelancers I know.  She’s a no-BS blogger who tells you what you need to hear, but does so with the intent of helping you improve your…

  • Market in 2021 Like a Freelance Boss

    A few weekends ago, I sat down to tally up my invoices for 2020 and pay that final self-employment tax installment. It’s an exercise that used to fill me with untold amounts of angst. I loathe figuring taxes. I never get the percentage right no matter how high I estimate. This year, I still owed…

  • 3 Moves to Power Your Writing Career Forward

    Where are you in your writing career right now? Are you earning what you want? Coming close enough to what you want to be satisfied? Feeling stuck? Wanting the work to match the pay? Wanting work that interests you? We’ve all been there. Every writer who’s ever started a freelance writing business has had to…

  • Meaty Monday: Is it Time to Switch Your Freelance Focus?

    You know that feeling when there’s a big old pandemic that’s ground everything from airlines to client work? What am I saying? Of course you know. You too are living through the train wreck that is 2020. While airlines being grounded is frustrating for a lot of us (I’m missing two trips to Scotland this…

  • The Ultimate Freelance Marketing Survival Guide

    In my travels over these last few decades of freelancing, I’ve realized there really are two types of freelancers — Freelancers who put excuses in the way Freelancers who have more ideas than time What kind of freelancer are you? Ironically, both of these freelancers can have careers that go off the rails pretty quickly…

  • Freelance Guide to Building a Client List

    I don’t know what your writing focus is. I don’t have to. When it comes to finding freelance writing clients, there are quite a few similarities in how most writers market. No matter what marketing mix you use. But first, you have to know who you’ll market to, don’t you? I can’t help you too…

  • The Freelancer Guide to Inbound Marketing

    About four years ago, I did something nuts. Well, I do a lot of things that could fall under that category. But this had to do with my freelance writing business. I admitted something right here on the blog that, well, kind of freaked me out a little. I wrote a post admitting that for…

  • Is Your Freelance Cold Pitch Working? How to tell, and what to do if it isn’t

    Everyone and his uncle is in hoarding mode, and things are getting weird. So far, I’ve seen the following shortages: Toilet paper Tofu Live magnolias in pots taller than 2 feet Plain white t-shirts in my size (and under $85) While the tofu was a bit of a surprise, the white t-shirt was just madness….

  • 3 Ideas for Successful Freelance Marketing (Yes, even now)

    There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…

  • The Freelance Guide to Pandemic Marketing

    Happy St. Patrick’s Day! And happy Blog-iversary to Words on the Page — for 14 years, we’ve been together. I thank all of you for helping make this a great place to share ideas and friendship. As much as I love a good St. Patrick’s Day celebration, that’s not happening. There’s this pandemic thing… So…