Late start for me today — my apologies. The weekend was just too glorious to stay inside writing. When it comes to marketing, we writers tend to think if we build it, they will come (they being the clients). That’s not necessarily true. While it works when your marketing approach meshes with their needs, it…
Tag: Marketing
Breaking Out of Your Writing Rut
What I’m listening to: We’re Going To Be Friends by White Stripes I don’t need to tell most of you that a successful freelance writing career means you have to be part chameleon. Today you’re writing nothing but blogs. Tomorrow, you’re inundated with magazine work. A month from now, you might be writing website content…
Marketing Monday: Revamping Marketing Content
Late post today — mostly because I’d thought I’d written one, but found it wasn’t quite finished and I’d left it in my Draft folder. Today is your new year. Tell that to yourself any time you think you need to restart, but are waiting for some magical date or time to do so. Today…
Marketing Monday: The Lemming-less Freelancer
What I’m listening to: Conductor by We Were Promised Jetpacks It’s not just Monday — it’s the Monday that brings We Were Promised Jetpacks to Philly. My tickets are bought and I’m ready. It’s also Marketing Monday. Sorry to miss the last few. Life (and death) got in the way, to say the least. But…
Marketing Monday: A More Positive Freelance Writer
What I’m listening to: Feel It Still by Portugal. The Man Monday once again, eh? How are you going to start your week? Hopefully with the attitude that today is your first step. It’s your New Year’s Day. It’s your day to redefine your business… Okay, I know. Too early in the week for that…
Marketing Monday: Watch Your Tone
I hope you’re enjoying these Marketing Monday posts. They’re fun for me, and they’re a way to help you mix up your marketing strategy a bit. Today’s topic is one that’s close to my heart. It’s a strategy I hit upon when listening to a real estate salesperson make a cold call way back in…
Free Advice Friday: Free Marketing for Freelancers
What I’m listening to: Timeless by The Airborne Toxic Event Recently a family member expressed interest (and a little frustration) in starting a small business. He’s doing it right — starting with his circle of contacts, spreading word to their contacts, and using social media to get the word out. He’s also running into the…
Marketing Monday: Getting Reacquainted
What I’m listening to: Get Out Of Your Own Way by U2 It’s Monday. Time to market. To me, every day is a good day to market. I built a pretty nice business out of that daily marketing. Now that I’m in my final years of freelance writing, I’m coasting a bit, but only because…
Marketing Monday: Showcasing Your Creativity
What I’m listening to: Every Part of Me by Steve Earle A relative came to me recently asking how to get into freelancing. A designer, he was looking to supplement the income while working at home, and he had no idea how to start. Who does, really? That’s one of the reasons I’ve devoted every…
Marketing Monday: Your Freelance Value, Marketed
What I’m listening to: The Sky is Crying by Stevie Ray Vaughan January is nearing a close, but that doesn’t mean your chance to redeem a failing freelance writing career is over. In fact, every day you wake up is another chance to get it right, to plan it out, to start on a different…