Tag: Marketing
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Is Your Freelance Cold Pitch Working? How to tell, and what to do if it isn’t
Everyone and his uncle is in hoarding mode, and things are getting weird. So far, I’ve seen the following shortages: Toilet paper Tofu Live magnolias in pots taller than 2 feet Plain white t-shirts in my size (and under $85) While the tofu was a bit of a surprise, the white t-shirt was just madness….
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3 Ideas for Successful Freelance Marketing (Yes, even now)
There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…
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The Freelance Guide to Pandemic Marketing
Happy St. Patrick’s Day! And happy Blog-iversary to Words on the Page — for 14 years, we’ve been together. I thank all of you for helping make this a great place to share ideas and friendship. As much as I love a good St. Patrick’s Day celebration, that’s not happening. There’s this pandemic thing… So…
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How to Be a Freelance Writing Failure (and how to change)
Typically, I don’t get frustrated when another writer asks for help. But sometimes, the situation is far from typical. In a recent exchange, the writer expressed a level of angst that was troubling. Nothing in this writer’s marketing was working. Things weren’t coming easy anymore. The work wasn’t paying off. Been there. Haven’t you? I…
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The Big Freelance Buckle Down
Jeezuz. Where did that summer go? Kids are back to school. Vacations are over. So what time is it? Time for you to buckle down and get that freelance writing business growing. Maybe you struggled all summer to find work. Maybe you coasted, knowing you had a fallback income from a significant other. Maybe you…
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The Art of Not Putting All Your Freelance Eggs in One Basket
Sometimes life hands you lessons that, thankfully, you don’t have to learn firsthand. It was December 28, 2001 or 2002. I was at my desk at the magazine. I’d just finished an article that quoted heavily this firebrand company that had opened its doors a few years prior and had risen to household-name status (well,…
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Marketing to Other Freelancers: You’re Doing it Wrong
“Hey.” “Hey yourself,” said Jem pleasantly. “I’m Charles Baker Harris,” he said. “I can read. ” “So what?” I said. “I just thought you’d like to know I can read. You got anything needs’ readin’ I can do it….” “How old are you,” asked Jem, “four-and-a-half?” “Goin’ on seven.” “Shoot no wonder, then,” said Jem, jerking…
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6 Easy Marketing Hacks for Freelancers
On Twitter, I’ve been following the #MarketingStrategy hashtag for about a year. There’s good advice there, but generally, the marketing tweets are often framed in the jargon that scares off most people trying to build a marketing strategy. Algorithms. Conversion rates. Digital transformations. Crowd funding. Can you learn this jargon? Sure. They’re not difficult concepts….
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Cutting Ties with Freelance Writing Prospects
A number of years ago, I had connected briefly with a client prospect at a trade show who showed interest in working with me. Let me rephrase that: I connected repeatedly with that client prospect, first at the trade show, then close to two dozen times over the years via email and in person. After four years…
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The Marketing-Is-Not-Hard Marketing Guide
There I was, staring at the computer screen, growling. Once again, someone on social media was talking about how incredibly hard marketing is. Know what’s hard? Cement. Rocks. Building a rocket launcher using straws and kindergarten paste. Heads hitting desks when people say uninformed things like “marketing is hard.” Marketing is not hard. Please, can…