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Marketing – Page 4 – Words on the Page

Words on the Page

a freelance writing resource.

Tag: Marketing

  • When to Give Up on a Freelance Writing Prospect

    A good while back, I was doing my usual marketing — send the LOI, follow up, try to get a conversation going …. you know the drill. One contact in particular stood out in a weird way. He’s a guy who’s moved his way up the food chain at his company from assistant to director….

  • The Introvert’s Guide to Building a Freelance Writing Business

    Don’t you love all the great advice you find on blogs and in articles? If you do all the reading and really absorb what’s being said, you’ll have a great blueprint for achieving a successful freelance writing business. The steps go something like this: Study your market, including prospective clients Write a killer letter of…

  • 4 Marketing Mistakes Freelancers Make

    I was reading through a few blog post articles yesterday when I came across great marketing advice. It was sensible, and it was advice I’d given here a number of times. Yet I wasn’t buying it from this particular blogger. That’s because I’d been the target of one of this blogger’s marketing campaigns. And I…

  • Your Freelance Writing Sweet Spot: How to Find It, How to Nurture It

    I can’t tell you the last time I actively marketed. That’s a confession coming from me, the one who hammers “market constantly” into your brain. Aren’t I the one who convinces you to send those LOIs every day, follow up every week, and repeat the cycle often? And here I am, saying I’ve not practiced…

  • Marketing Monday (on a Tuesday): No More Weasels

    What I’m listening to: Get Out by Frightened Rabbit Okay, okay. So it’s Tuesday and I’m giving you a Marketing Monday post. Sue me. We had a long weekend (started on Thursday), and it meant a lot of driving, most of it done by me. When I got back last night, there was no way…

  • Writers Worth: Fear of Taking it Seriously

    I need to stay off writers’ forums. A recent conversation that started seriously enough turned ridiculous far too quickly. The guy asked a serious question: How do you know if freelance is your choice? Facing a full-time offer, he was having second thoughts about taking that offer. While right there he’s pretty much answered his…

  • Building the Come-to-Me Freelance Model

    What I’m reading: The Lewis Man by Peter May What I’m listening to: LOVE by Kendrick Lamar (feat. Zacari) Today I’m off to meet with a new client at his office. Normally, I don’t travel to see clients, but he wanted me to meet his team. You can’t pass that up. So I’m choking back…

  • Marketing Monday: Your (Non)Formula for Success

    Late start for me today — my apologies. The weekend was just too glorious to stay inside writing. When it comes to marketing, we writers tend to think if we build it, they will come (they being the clients). That’s not necessarily true. While it works when your marketing approach meshes with their needs, it…

  • Breaking Out of Your Writing Rut

    What I’m listening to: We’re Going To Be Friends by White Stripes I don’t need to tell most of you that a successful freelance writing career means you have to be part chameleon. Today you’re writing nothing but blogs. Tomorrow, you’re inundated with magazine work. A month from now, you might be writing website content…

  • Marketing Monday: Revamping Marketing Content

    Late post today — mostly because I’d thought I’d written one, but found it wasn’t quite finished and I’d left it in my Draft folder. Today is your new year. Tell that to yourself any time you think you need to restart, but are waiting for some magical date or time to do so. Today…