Tag: Marketing
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Your Freelance Writing Sweet Spot: How to Find It, How to Nurture It
I can’t tell you the last time I actively marketed. That’s a confession coming from me, the one who hammers “market constantly” into your brain. Aren’t I the one who convinces you to send those LOIs every day, follow up every week, and repeat the cycle often? And here I am, saying I’ve not practiced…
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Marketing Monday (on a Tuesday): No More Weasels
What I’m listening to: Get Out by Frightened Rabbit Okay, okay. So it’s Tuesday and I’m giving you a Marketing Monday post. Sue me. We had a long weekend (started on Thursday), and it meant a lot of driving, most of it done by me. When I got back last night, there was no way…
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Writers Worth: Fear of Taking it Seriously
I need to stay off writers’ forums. A recent conversation that started seriously enough turned ridiculous far too quickly. The guy asked a serious question: How do you know if freelance is your choice? Facing a full-time offer, he was having second thoughts about taking that offer. While right there he’s pretty much answered his…
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Building the Come-to-Me Freelance Model
What I’m reading: The Lewis Man by Peter May What I’m listening to: LOVE by Kendrick Lamar (feat. Zacari) Today I’m off to meet with a new client at his office. Normally, I don’t travel to see clients, but he wanted me to meet his team. You can’t pass that up. So I’m choking back…
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Marketing Monday: Your (Non)Formula for Success
Late start for me today — my apologies. The weekend was just too glorious to stay inside writing. When it comes to marketing, we writers tend to think if we build it, they will come (they being the clients). That’s not necessarily true. While it works when your marketing approach meshes with their needs, it…
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Breaking Out of Your Writing Rut
What I’m listening to: We’re Going To Be Friends by White Stripes I don’t need to tell most of you that a successful freelance writing career means you have to be part chameleon. Today you’re writing nothing but blogs. Tomorrow, you’re inundated with magazine work. A month from now, you might be writing website content…
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Marketing Monday: Revamping Marketing Content
Late post today — mostly because I’d thought I’d written one, but found it wasn’t quite finished and I’d left it in my Draft folder. Today is your new year. Tell that to yourself any time you think you need to restart, but are waiting for some magical date or time to do so. Today…
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Marketing Monday: The Lemming-less Freelancer
What I’m listening to: Conductor by We Were Promised Jetpacks It’s not just Monday — it’s the Monday that brings We Were Promised Jetpacks to Philly. My tickets are bought and I’m ready. It’s also Marketing Monday. Sorry to miss the last few. Life (and death) got in the way, to say the least. But…
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Marketing Monday: A More Positive Freelance Writer
What I’m listening to: Feel It Still by Portugal. The Man Monday once again, eh? How are you going to start your week? Hopefully with the attitude that today is your first step. It’s your New Year’s Day. It’s your day to redefine your business… Okay, I know. Too early in the week for that…
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Marketing Monday: Watch Your Tone
I hope you’re enjoying these Marketing Monday posts. They’re fun for me, and they’re a way to help you mix up your marketing strategy a bit. Today’s topic is one that’s close to my heart. It’s a strategy I hit upon when listening to a real estate salesperson make a cold call way back in…