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Tag: Marketing

Monday Marketing Move: One More Time

Posted on January 8, 2018January 7, 2018 by lwidmer

What I’m listening to: Every Part of Me by Steve Earle Home — I’m beginning to forget what it looks like. I’ve been at my parents’ house since Deceber 23rd. My dad’s illness has progressed dramatically, and I won’t leave now. I hear I have a Christmas tree still up. Decorations await, too. As do…

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Top Marketing Posts of 2017

Posted on December 19, 2017December 18, 2017 by lwidmer

What I’m listening to: One Thing Leads to Another by The Fixx ‘Tis the season for work to dwindle and this writer to finally give herself permission to walk away. I’m doing that with this post. I’m taking a break from posting new things until possibly the new year. My dad is in rapid decline….

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Easy Freelance Money-making Shift

Posted on November 9, 2017November 8, 2017 by lwidmer

What I’m listening to: You Can’t Save ‘Em All by Big Harp Funny how your career tells you what you should be doing. At a recent Meetup function, I was asked what kind of writing I do. “Risk management and insurance writing” I replied. It wasn’t until a few days later that I realized only…

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The Well-Fed Craft: An Interview with Peter Bowerman

Posted on June 29, 2017June 29, 2017 by lwidmer

If you’ve been around my blog any length of time, you know I rarely promote anything. But once in a while, something comes along that is just so good, I feel if I don’t promote it, I’m doing you guys a disservice. Such is the case with anything Peter Bowerman puts out. His latest offering…

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Free Advice Friday: Marketing Done Right

Posted on June 2, 2017May 31, 2017 by lwidmer

What I’m listening to: Die Like a Rich Boy by Frightened Rabbit Another year, another Writers Worth Month past. As much as I enjoy it, that month-long commitment always comes at the absolute worst time. It’s right after the big conference I attend. It’s right at a time when companies are calling with projects. It’s right…

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Freelance Show & Tell

Posted on April 6, 2017April 6, 2017 by lwidmer

What I’m listening to: California by The Airborne Toxic Event I spent this week working on smaller projects for clients, which has given me a little time to work on my brochure and website copy. Full disclosure: It also gave me time to stare at a live feed of a giraffe eating, pacing, brooding like…

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The Kick-Ass Freelance Writing Business List

Posted on January 24, 2017January 23, 2017 by lwidmer

What I’m listening to: California by The Airborne Toxic Event Tired of reading one more post about launching a freelance writing business? You should be. There are scores of them, and it’s as though every one of them is the result of one more person copying off another person’s paper. There’s nothing new being said….

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31 Days of Freelancing: A More Persistent Freelancer

Posted on December 20, 2016December 11, 2017 by lwidmer

What I’m listening to: Honey I Been Thinking About You by Jackie Greene Wow, just a few more days until the holidays, both Christmas and Hannukkah. And Kwanzaa. It seems the planets are all aligned this year. This is my week to disappear until after the holiday. If it’s yours too, have a great time…

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The 31 Days of Freelancing Series

Posted on December 1, 2016December 1, 2016 by lwidmer

What I’m listening to: Picture of Health by We Were Promised Jetpacks Welcome to December! If you’re like every other writer, you’ve found December to be a bit of a challenge — a black hole into which all your clients seem to fall, a month when all work grinds to a halt, holidays take over…

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Your Do-it-Now, Kick-in-the-Ass Freelance Plan

Posted on August 10, 2016July 26, 2016 by lwidmer

Right about now, I’m in the western Highlands enjoying a wee hike or two. I may have delayed responses (where we’re staying tonight has no WiFi), but that doesn’t mean the conversation has to end. Talk among yourselves. Start with this: Five years ago, I wrote this post about helping other writers who were clearly…

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  1. Nichole Avatar
    Nichole
    August 10, 2016

    This is really great advice but I’m not sure it would work for one of my target markets. I started something similar today (before reading this) and it turned into a giant fail.

    Reply
    1. lwidmer Avatar
      lwidmer
      August 15, 2016

      I’d love to hear about that target market, Nikki. And you’re right — it won’t work for every market. Can you expand generally on what the situation was you were dealing with?

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