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Tag: Marketing

Marketing Monday: The Non-Clients

Posted on by lwidmer

What I’m reading: The  Illustrated Mahabharata What I’m listening to: You’re the Best Thing About Me by U2 At this writing, I’m back at my desk and trying to get client work finished. I intend to head back to my parents’ house next week. My father has stabilized (remarkably), so I felt it safe to…

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Monday Marketing Move: One More Time

Posted on by lwidmer

What I’m listening to: Every Part of Me by Steve Earle Home — I’m beginning to forget what it looks like. I’ve been at my parents’ house since Deceber 23rd. My dad’s illness has progressed dramatically, and I won’t leave now. I hear I have a Christmas tree still up. Decorations await, too. As do…

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Top Marketing Posts of 2017

Posted on by lwidmer

What I’m listening to: One Thing Leads to Another by The Fixx ‘Tis the season for work to dwindle and this writer to finally give herself permission to walk away. I’m doing that with this post. I’m taking a break from posting new things until possibly the new year. My dad is in rapid decline….

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Easy Freelance Money-making Shift

Posted on by lwidmer

What I’m listening to: You Can’t Save ‘Em All by Big Harp Funny how your career tells you what you should be doing. At a recent Meetup function, I was asked what kind of writing I do. “Risk management and insurance writing” I replied. It wasn’t until a few days later that I realized only…

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The Well-Fed Craft: An Interview with Peter Bowerman

Posted on by lwidmer

If you’ve been around my blog any length of time, you know I rarely promote anything. But once in a while, something comes along that is just so good, I feel if I don’t promote it, I’m doing you guys a disservice. Such is the case with anything Peter Bowerman puts out. His latest offering…

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Free Advice Friday: Marketing Done Right

Posted on by lwidmer

What I’m listening to: Die Like a Rich Boy by Frightened Rabbit Another year, another Writers Worth Month past. As much as I enjoy it, that month-long commitment always comes at the absolute worst time. It’s right after the big conference I attend. It’s right at a time when companies are calling with projects. It’s right…

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Freelance Show & Tell

Posted on by lwidmer

What I’m listening to: California by The Airborne Toxic Event I spent this week working on smaller projects for clients, which has given me a little time to work on my brochure and website copy. Full disclosure: It also gave me time to stare at a live feed of a giraffe eating, pacing, brooding like…

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The Kick-Ass Freelance Writing Business List

Posted on by lwidmer

What I’m listening to: California by The Airborne Toxic Event Tired of reading one more post about launching a freelance writing business? You should be. There are scores of them, and it’s as though every one of them is the result of one more person copying off another person’s paper. There’s nothing new being said….

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31 Days of Freelancing: A More Persistent Freelancer

Posted on by lwidmer

What I’m listening to: Honey I Been Thinking About You by Jackie Greene Wow, just a few more days until the holidays, both Christmas and Hannukkah. And Kwanzaa. It seems the planets are all aligned this year. This is my week to disappear until after the holiday. If it’s yours too, have a great time…

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The 31 Days of Freelancing Series

Posted on by lwidmer

What I’m listening to: Picture of Health by We Were Promised Jetpacks Welcome to December! If you’re like every other writer, you’ve found December to be a bit of a challenge — a black hole into which all your clients seem to fall, a month when all work grinds to a halt, holidays take over…

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  1. Cathy Miller Avatar
    Cathy Miller

    Can’t wait to follow this series, Lori. You always have such great tips! 🙂

    I comment on discussions on LinkedIn I find interesting or on Pulse articles that my network produces there. I’ve received a lot of visibility from that.

    Reply
    1. lwidmer Avatar
      lwidmer

      Pulse — great idea, Cathy! I’d not considered that.

  2. Paula Hendrickson Avatar
    Paula Hendrickson

    One of my clients usually assigns a few fairly simple pieces towards the end of the year, so I’m working on three things for them, one article for another client, and 30 executive bios for another client (12 down, 18 to go). The bios are all due by the 14th, but the rest can be turned in later.

    That said, I’ll look into starting a couple of Twitter lists. Not totally sure how they work, but I won’t learn if I don’t try.

    Reply
    1. lwidmer Avatar
      lwidmer

      That’s true, Paula. 🙂 I don’t use them as much as I should, so this is just as much a reminder to myself as to everyone else.

    2. Paula Hendrickson Avatar
      Paula Hendrickson

      Okay. I just sorted some of my Twitter followers into lists. The funniest part? You were the last name on my list. Which probably means you were the very first person to follow me way back when!

    3. lwidmer Avatar
      lwidmer

      LOL! I probably was.

      Just to make it easier, if you see someone you want to add to your list, click on their name. When their profile window pops up (on TweetDeck it does), click on the “person” icon, then choose “Add or remove from lists.” Makes it easier than scanning the entirety of your followers list!

    4. Paula Hendrickson Avatar
      Paula Hendrickson

      I just use Twitter, not another app, and on my computer and my phone when I click a person’s name I need to click the “gear” icon to find the Lists option. Still pretty easy.

      Since I’m planning a special 2017 challenge on my creativity blog, it may help me identify people who might be interested in the posts.

    5. lwidmer Avatar
      lwidmer

      I can’t wait to see that!

  3. Nichole Avatar
    Nichole

    I once read that only about 20% of your tweets/shares should be about you, the other 80% should be about others (maybe your clients, topics you’re interested in, industries you work in, etc). I’ve tried to follow this rule (unless I’m ranting or having a conversation via Twitter) and so far it’s pretty spot in terms of building followers/fans.

    Reply
    1. lwidmer Avatar
      lwidmer

      That’s what I’ve read too, Nikki. And I think it’s a great one to follow.

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