Tag: Marketing
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6 Ways to Get More from Your Marketing
What’s on the iPod: Cruel and Beautiful World by Grouplove Want the highest return on your marketing investment? A recent survey of Chief Marketing Officers at Fortune 1000 companies showed that in-person meetings and events delivered the highest return on investment than any other marketing effort. One place to find a concentration of potential clients is the conference.That’s the…
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4 Places to Spend Your Marketing Budget
What’s on the iPod: Today’s Cross by Frightened Rabbit New Self-Study Course: Learn how to market and gain clients by attending conferences! Limited-time offer on the 8 Steps to Conference Marketing Success e-course — plus a one-month membership to the 5 Buck Forum! Click here to get started now. I don’t know about you, but it usually takes me…
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Marketing Down a One-way Street Going Up
What’s on the iPod: Almost Famous by Eminem Special Announcement: Learn how to market and gain clients by attending conferences! Limited-time offer on the 8 Steps to Conference Marketing Success e-course — plus a one-month membership to the 5 Buck Forum! Click here to get started now. I need a few fewer weekends that leave me feeling more spent…
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How to Totally Suck at Marketing
What’s on the iPod: Eyes Wide Open by Gotye Special Announcement: Learn how to market and gain clients by attending conferences! Limited-time offer on the 8 Steps to Conference Marketing Success e-course — plus a one-month membership to the 5 Buck Forum! Click here to get started now. Interesting day yesterday — interesting in that train-wreck…
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Marketing Rule of Seven: Revisited
What’s on the iPod: Blue Eyes by Middle Brother It’s been a slow start to the week. I’ve had plenty of time to focus on some marketing, and so far this week I’ve had more responses from potential clients than I had in all of February, what with those 51 LOIs. Pretty cool when their…
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5 Marketing Myths That Are Killing Your Writing Business
What I’m reading: Setting Free the Bears by John Irving What’s on the iPod: Life by The Avett Brothers March has come in like a lamb. Okay, here it’s more like a cold lamb looking for a scarf, but it’s been mild. Hopefully that will change come Wednesday when we’re expecting what could be a…
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Anticipating Need
What’s on the iPod: Super Bass by Nicki Minaj It’s been a busy week. I’ve completed two projects and started a third, plus talked with prospective clients on how I might be able to help them. I’ve even had some time for personal projects, though I had to schedule time to get to them. And…
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Monthly Assessment
What’s on the iPod: Bleeding Out by The Lone Bellow Windy! Jeez Louise it’s windy out. Remember Hurricane Sandy? More than that. See, in Sandy, it went over us. Here, we have the cold air hitting the warm air. It was 66 degrees yesterday. Today it’s going to 28 with snow. No wonder I can’t…
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Your Online Marketing Kit
What’s on the iPod: The Last Time by Taylor Swift Well, 2013 is starting slow, but I see looming a ton of potential projects that, if they all are assigned, could have me scrambling for extra hours in the day. Right now, I’m working on one article and a few small PR projects, which is…