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Tag: Marketing

Deadly Marketing Mistakes

Posted on by lwidmer

What I’m reading: Inishfallen Fare Thee Well by Sean O’CaseyWhat’s on the iPod: Helena Beat by Foster the People Hop on over to Devon Ellington’s Ink in My Coffee to get your copy of Devon’s latest book, Assumption of Right, just out today! Devon will be by tomorrow with a guest post on how her…

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Where’s Your Sizzle?

Posted on by lwidmer

What I’m reading: Sweet Thursday by John SteinbeckWhat’s on the iPod: Moving Clocks Run Slow by We Were Promised Jetpacks Interesting day yesterday – Mondays usually are. I had troubles getting going, but I managed most of my to-do list. Weird when that happens. I felt a little guilty for not working harder, but what…

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Giving Your Audience Substance

Posted on by lwidmer

What I’m reading: One Hundred Dollar Misunderstanding by Robert GoverWhat’s on the iPod: Dust Bowl by Mumford and Sons Oooo, big news coming on the blog here in about 10 minutes. If you’re here before 7:10, stick around. You may not want to miss it. I’m eyeing the weather report closely. Normally, rain, snow, whatever……

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Your Face Value

Posted on by lwidmer

What’s on the iPod: F*ck You by Cee Lo Green Don’t you love getting books? I’m not your Kindle type, so don’t come singing the praises of yet another computer screen to me, but I appreciate that you buy books in any form. I prefer paper. But my son and his girlfriend sent a package…

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Building the Online Presence

Posted on by lwidmer

What’s on the iPod: Soul & Skin by The Clarks Yesterday was fun. Yes, fun. I had a little work to clear up (and I swear I’ll clear it up soon), and then I got on the phone with Lisa Gates, coach extraordinaire and west coast soul mate, to chat each other up and hash…

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Turning Over Rocks

Posted on by lwidmer

What’s on the iPod: Alleluia by Rufus Wainwright Finally over that cold that grabbed hold of me last week. It was a strangely short-lived one – three days and vanished. There are remnants of it, but not the usual symptoms of stuffiness, sore throat, aching, etc. I was feeling better by Wednesday. I like that…

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Mixing Up the Marketing

Posted on by lwidmer

What’s on the iPod: Freebird by Lynyrd Skynyrd Happy Veteran’s Day to all who have served. We appreciate you. At the moment, I am what you’d call “between projects.” I’d panic, but I have some things coming up that will keep me busy through the rest of the month. Plus one of my regular clients,…

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Let’s Be Consistent

Posted on by lwidmer

What’s on the iPod: Sweet Sophia by Stephen Kellogg and the Sixers Many thanks to my camera company, Fuji, which responded quickly to my call asking for help. I’d sent the camera in for repair and had received mixed messages on when I’d get it back. I explained calmly but with a little “oh dear”…

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Why Marketing is Simple

Posted on by lwidmer

What I’m reading: The Civil War: A Narrative by Shelby FooteWhat’s on the iPod: Wasted Words by The Allman Brothers Band In case you missed it, I have a post up over at About Freelance Writing. Check it out and join the discussion. Busy day yesterday. Between vacation plans and trying to stockpile work, I…

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Slow Going

Posted on by lwidmer

Who’d have thought a minor surgery would have me reeling days later? Seriously, yesterday I had what I thought was a setback. I was absolutely drained of all energy. I was weak. I was aching in a way that you’d ache if you had a cold or flu. No fever (very slightly above normal). I…

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  1. Devon Ellington Avatar
    Devon Ellington

    I find that when I'm sick, I gear up for "speedy recovery" and push hard, then have to fall bak for awhile.

    I am the poster child for what not to do, marketing-wise. I don't market enough when I'm busy. And then have to hurry to fill in the gaps.

    Learn from my mistakes, people! 😉

    Reply
  2. Cathy Avatar
    Cathy

    Lori, just take it easy-any surgery is surgery (isn't that profound? Sounds like Yogi Berra)-my point is, it's not minor and will take time to feel like your ol' self again.

    I, too, am bad about marketing when I'm busy. I keep up the "staying in touch" pretty well, but not hard-core marketing.

    Lately, a lot of my work has come from my social media presence-saw me on LinkedIn, an article I did for an online magazine, etc.

    I have to realize I can't rest on my laurels. I hope you rest on your, Lori. 🙂

    Reply
  3. Lori Avatar
    Lori

    Devon, I promise to learn from your mistakes – I want to learn ALL your mistakes because you're freakin' busy all the time! 🙂

    Cathy, it's true. I have to accept that I'm just not supposed to be back to 100% yet. (love your Yogi Berra moment there!) I'll rest on something today, though I may not rest on laurels. They may have sharp edges. LOL

    Reply
  4. Irreverent Freelancer Avatar
    Irreverent Freelancer

    Slow and steady wins the race. In other words, don't overdo it. ;o)Take your time. You'll probably heal better if you do. I *try* to fit in at least small amounts of marketing when I'm busy, but I don't accomplish nearly as much as when business is slow. For a long time I panicked during slowdowns, but I'm slowly learning to accept them as godsends. As you mentioned, they often open the floodgate of creativity so I now embrace them as opportunities to work on personal projects.

    Reply
  5. Yo Prinzel Avatar
    Yo Prinzel

    If you feel good, it doesn't mean you can get up and do things–like baseball games mere days after surgery :). You need to force yourself to stay down so you can heal.

    Reply
  6. Cathy Avatar
    Cathy

    Kathy-

    Love that "godsends" for slowdowns! 🙂

    Reply
  7. Paula Avatar
    Paula

    Lori: Try to remember than any surgery is a form of trauma to your body. Add in that the side effects of some drugs (especially sedatives) can take a week or more to completely leave your system; your normal sleep-wake patterns have been disturbed; and we're approaching the vernal equinox (shorter days along can upset sleep-wake cycles, and you'll understand why you're not quite back to full speed.

    As for marketing, apparently I'm slower when busy. I ran across something that sounds like that European market you found, made a note to check it out, but haven't done so yet.

    Reply
  8. Gabriella F. Avatar
    Gabriella F.

    Lori, take care of yourself.

    I'm with Yo on this one. Glad you went to the game and had fun–but don't something like that again!

    Seriously, you need to give yourself time to heal. Nothing's more important than that. Wee-lax!

    Reply
  9. Lori Avatar
    Lori

    You guys are like mini moms here. LOL I'll behave. I promise. If not, come bop me in the head personally.

    Reply
  10. Anne Wayman Avatar
    Anne Wayman

    Lori! Not sure what you're doctor will say, but my hunch is that surgery is an assault on the body, no matter how minor… not surprised you've slumped. Honor it… you'll be fine

    Another minimom

    Reply
  11. Lori Avatar
    Lori

    Thanks, Anne. 🙂

    Reply
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