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Tag: Marketing

Your Do-it-Now, Kick-in-the-Ass Freelance Plan

Posted on by lwidmer

Right about now, I’m in the western Highlands enjoying a wee hike or two. I may have delayed responses (where we’re staying tonight has no WiFi), but that doesn’t mean the conversation has to end. Talk among yourselves. Start with this: Five years ago, I wrote this post about helping other writers who were clearly…

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How to Be a Trusted Writer in One Simple Step

Posted on by lwidmer

What I’m listening to: Wake Me Up When September Ends by Green Day Well my plan last week was to increase my marketing. However, that didn’t happen. Instead, a client got in touch with me. In fact, that’s been my entire year so far. Every time I think about kicking my marketing into high gear,…

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Mid-Friday Marketing: Think Like Your Clients

Posted on by lwidmer

What I’m listening to: Sometimes It Snows in April by Prince On May 1st, we start Writers Worth Month 2016! For one month, this blog space will be dedicated to helping writers at all career stages realize their value and learn to charge what they’re worth. Make sure to subscribe to the blog email list…

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One Marketing Strategy That Can Boost Your Writing Income

Posted on by lwidmer

What I’m listening to: Harvest Moon by Neil Young I was off most of last week (not totally unexpectedly), and fortunately, the work that came in could be moved to this week. My cousin was in town, and I was entertaining her until somewhere around 8-9 pm every day. I had some work that couldn’t…

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26 Right-Now Ways to Market Your Freelance Writing Business

Posted on by lwidmer

What I’m listening to: Stressed Out by twenty one pilots It was rather timely that the song above (go on, take a listen) came up on my play list. I’d been feeling stressed as the week started, chipped through a ton of projects Monday through yesterday, and saw the list grow right back to massive…

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Freelance Marketing in 2016: Following Up

Posted on by lwidmer

What I’m listening to: Space Oddity by David Bowie Know what I love best about this freelance writing career? The ability to make any day the day to plan out the next twelve months. So if you’re a little late to the planning phase of your freelance writing business, today is your day. Well, every day…

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Freelance Marketing in 2016: Short-term and Long-term Goal Setting

Posted on by lwidmer

What I’m listening to: Don’t Stop Believin’ by Journey Here we are — the second full week of January. By now, plenty of New Year’s resolutions have been forgotten, and you’re looking at more of the same kind of business-as-usual as you had last year. As you wait for that one client who will make…

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Freelance Marketing in 2016: Know Your Market

Posted on by lwidmer

What I’m reading: The Harvest Gypsies by John Steinbeck What I’m listening to: Rigoletto: Questa O Quella by Luciano Pavarotti It’s been a good first week back. I’m working on three projects from two clients, and I delivered a first draft yesterday. Today, more of the same. Plus it’s time for me to pick up…

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6 Ways to Compound Your Writing Success

Posted on by lwidmer

What’s on the iPod: Anna by Will Butler A new week, a new chance to get it all done and take a vacation. My daughter and her husband move this week, so Friday is lost, as I suspect is Thursday afternoon. If I intend to get out of here anytime soon, I have to wrap…

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How to Win at Marketing Every Time

Posted on by lwidmer

What’s on the iPod: Already Gone by The Eagles Yesterday was a day of planning. I finished a ton of work last week, and now I can take a much slower pace to finish other projects. Plus, I worked on setting up in-person meetings at the upcoming conference. I had one person cancel — not…

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  1. Anne Wayman Avatar
    Anne Wayman

    Good list and I agree consistency is probably the most important thing anybody marketing can do. When I read your headline I thought to myself "doing any marketing is a win."

    Reply
  2. Paula Avatar
    Paula

    I bet the car guy was wondering how anyone would pass up the "free" lease. When I was a kid, my dad drummed it into our heads that nothing is ever "free," so before accepting you have to see if there are any hidden costs. And wow – that "free" lease sure had some hidden costs!

    So today, whenever someone tries to get my business by dangling a free vacation (or even a drawing for one), or $0-installation, I know the customers they're angling for are the ones greedy or naive enough to fall for their spiel.

    Reply
  3. Lori Widmer Avatar
    Lori Widmer

    Amen, Anne! You're right — you don't have to be expert at it; just consistent.

    He couldn't figure it out, and he wanted the commission that badly. It wasn't his fault or the fault of the company giving it away. I just happened to have an expensive driver under my roof. 🙂 But his attitude turned me off. He lost me as any future customer, that's for damn sure!

    Reply
  4. Cathy Miller Avatar
    Cathy Miller

    You pretty much covered all the bases, Lori. My most successful marketing is when I am not thinking marketing. Just helping. 😉

    Reply
  5. Lori Widmer Avatar
    Lori Widmer

    Just helping — and that's the best way to be known! Great advice, Cathy.

    Reply
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