Tag: Marketing
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Freelance Marketing in 2016: Short-term and Long-term Goal Setting
What I’m listening to: Don’t Stop Believin’ by Journey Here we are — the second full week of January. By now, plenty of New Year’s resolutions have been forgotten, and you’re looking at more of the same kind of business-as-usual as you had last year. As you wait for that one client who will make…
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Freelance Marketing in 2016: Know Your Market
What I’m reading: The Harvest Gypsies by John Steinbeck What I’m listening to: Rigoletto: Questa O Quella by Luciano Pavarotti It’s been a good first week back. I’m working on three projects from two clients, and I delivered a first draft yesterday. Today, more of the same. Plus it’s time for me to pick up…
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6 Ways to Compound Your Writing Success
What’s on the iPod: Anna by Will Butler A new week, a new chance to get it all done and take a vacation. My daughter and her husband move this week, so Friday is lost, as I suspect is Thursday afternoon. If I intend to get out of here anytime soon, I have to wrap…
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How to Win at Marketing Every Time
What’s on the iPod: Already Gone by The Eagles Yesterday was a day of planning. I finished a ton of work last week, and now I can take a much slower pace to finish other projects. Plus, I worked on setting up in-person meetings at the upcoming conference. I had one person cancel — not…
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4 Hyper Marketing Strategies for Writers
What’s on the iPod: Fast As You by Dwight Yoakam Oh, snow. We had snow showers overnight — just an inch — and the snow right now is falling so softly. Such a pretty picture. Until tonight. That’s when the big shit comes down. Our area is expected just 7 to 12 inches (“just”). Other…
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Marketing Monday: Removing Client Reservations
What’s on the iPod: Don’t by Ed Sheeran Since I’ve been talking to a good many client prospects lately, I’m realizing that there are some pretty big obstacles we writers have to overcome. Just having a client interested doesn’t guarantee it’s going anywhere, as most of you know. Some writing clients get so close and…
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Identifying Your Ideal Writing Client
What’s on the iPod: Safe by The Airborne Toxic Event It’s been a fruitful week so far. I’ve made good progress on two articles and I hope to have one in to the editor today. The other won’t be far behind. That means Lori gets a much-deserved vacation soon. This week has also been fruitful…
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Tactical Tuesday: 6 Step Marketing
What’s on the iPod: Skinny Love by Birdy I can’t believe it’s Tuesday and I’m just now getting around to telling you about my weekend. That’s a good sign, believe me. Saturday I don’t even remember. I know it was slow and it involved reading. It always involves the farmers market, so I know we…
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Writer in Idle
What’s on the iPod: Wagon Wheel by Old Crow Medicine Show To all veterans everywhere: Thank you. You have made us proud and we won’t forget your sacrifices to keep us safe. Happy Veterans Day. Some weekend, I might actually not have to travel, work, or move things around. Forget next weekend — we’re driving…
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4 Ways to Kill Your Writing Business
What’s on the iPod: Don’t Swallow the Cap by The National I love pay days. Since those days are unpredictable for us writers, it’s always like getting a much-needed gift. Yesterday, I received the third such “gift” and am now set pretty well for the holidays. That doesn’t mean marketing stops; on the contrary, it…