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Tag: Marketing

How to Be a Trusted Writer in One Simple Step

Posted on June 13, 2016June 30, 2016 by lwidmer

What I’m listening to: Wake Me Up When September Ends by Green Day Well my plan last week was to increase my marketing. However, that didn’t happen. Instead, a client got in touch with me. In fact, that’s been my entire year so far. Every time I think about kicking my marketing into high gear,…

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Mid-Friday Marketing: Think Like Your Clients

Posted on April 22, 2016July 16, 2016 by lwidmer

What I’m listening to: Sometimes It Snows in April by Prince On May 1st, we start Writers Worth Month 2016! For one month, this blog space will be dedicated to helping writers at all career stages realize their value and learn to charge what they’re worth. Make sure to subscribe to the blog email list…

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One Marketing Strategy That Can Boost Your Writing Income

Posted on April 18, 2016July 16, 2016 by lwidmer

What I’m listening to: Harvest Moon by Neil Young I was off most of last week (not totally unexpectedly), and fortunately, the work that came in could be moved to this week. My cousin was in town, and I was entertaining her until somewhere around 8-9 pm every day. I had some work that couldn’t…

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26 Right-Now Ways to Market Your Freelance Writing Business

Posted on March 3, 2016June 30, 2016 by lwidmer

What I’m listening to: Stressed Out by twenty one pilots It was rather timely that the song above (go on, take a listen) came up on my play list. I’d been feeling stressed as the week started, chipped through a ton of projects Monday through yesterday, and saw the list grow right back to massive…

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Freelance Marketing in 2016: Following Up

Posted on January 13, 2016June 30, 2016 by lwidmer

What I’m listening to: Space Oddity by David Bowie Know what I love best about this freelance writing career? The ability to make any day the day to plan out the next twelve months. So if you’re a little late to the planning phase of your freelance writing business, today is your day. Well, every day…

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Freelance Marketing in 2016: Short-term and Long-term Goal Setting

Posted on January 11, 2016June 30, 2016 by lwidmer

What I’m listening to: Don’t Stop Believin’ by Journey Here we are — the second full week of January. By now, plenty of New Year’s resolutions have been forgotten, and you’re looking at more of the same kind of business-as-usual as you had last year. As you wait for that one client who will make…

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Freelance Marketing in 2016: Know Your Market

Posted on January 7, 2016March 6, 2018 by lwidmer

What I’m reading: The Harvest Gypsies by John Steinbeck What I’m listening to: Rigoletto: Questa O Quella by Luciano Pavarotti It’s been a good first week back. I’m working on three projects from two clients, and I delivered a first draft yesterday. Today, more of the same. Plus it’s time for me to pick up…

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6 Ways to Compound Your Writing Success

Posted on July 13, 2015June 30, 2016 by lwidmer

What’s on the iPod: Anna by Will Butler A new week, a new chance to get it all done and take a vacation. My daughter and her husband move this week, so Friday is lost, as I suspect is Thursday afternoon. If I intend to get out of here anytime soon, I have to wrap…

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How to Win at Marketing Every Time

Posted on April 14, 2015June 24, 2016 by lwidmer

What’s on the iPod: Already Gone by The Eagles Yesterday was a day of planning. I finished a ton of work last week, and now I can take a much slower pace to finish other projects. Plus, I worked on setting up in-person meetings at the upcoming conference. I had one person cancel — not…

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4 Hyper Marketing Strategies for Writers

Posted on January 26, 2015 by lwidmer

What’s on the iPod: Fast As You by Dwight Yoakam Oh, snow. We had snow showers overnight — just an inch — and the snow right now is falling so softly. Such a pretty picture. Until tonight. That’s when the big shit comes down. Our area is expected just 7 to 12 inches (“just”). Other…

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  1. Paula Avatar
    Paula
    January 26, 2015

    The thing I've never understood about those "relevant" ads on the side of web articles? As my Grandma would have said, "They're a day late and a dollar short." If I just bought a pair of boots, I'm not about to buy another pair.

    My town has Mrs. Fishers potato chips. They're only sold within maybe 50 miles of the teeny tiny plant. It's the same recipe since the company started in the 30s: a particular type of potato; vegetable oil; salt. Ordinary potato chips don't compare. I'm not a big chips person, but other brands don't even begin to tempt me. They ship orders around the world.

    The most impressive part? I've never once seen an ad of any type for Mrs. Fishers.

    A bag of chips typically has irregular shapes, air bubbles and occasional "potato pockets" (that's what I call them – my favorite), and random
    "burnt" chips. Burnt as in dark, but not actually burnt. They've used customer feedback to make unsalted and lightly salted varieties, and now the "burnt" chips, none of which are sold in stores. You only find out by visiting the plant or hearing from someone else, which makes you feel like you're in the know….another shrewd form of personal marketing.

    Reply
  2. Lori Widmer Avatar
    Lori Widmer
    January 27, 2015

    Paula, there's the thing that gets me about "relevant" ads, too. I don't need to see them three days later, especially if I already ordered whatever they're showing.

    Sounds a lot like Starbucks. Until recently, you never saw an ad for Starbucks. And yet, everyone knew about it. I think their ads began sometime in June? It seemed weird that they'd even need it.

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