Marketing Monday: A More Positive Freelance Writer

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What I’m listening to: Feel It Still by Portugal. The Man

Monday once again, eh?

How are you going to start your week? Hopefully with the attitude that today is your first step. It’s your New Year’s Day. It’s your day to redefine your business…

Okay, I know. Too early in the week for that kind of enthusiasm.

So let’s start slowly. Marketing Monday is about simplifying. It’s about bringing you one more idea that can really propel your business forward.

It’s about injecting some positivity into your freelance writing business.

Today’s Marketing Move:

Keep it Positive

Which of these examples works better for you?

We may not be in business ten years like our competitors, but we share that same dedication to getting the job done right.

Or

Our difference is our dedication – we get the job done right. That’s our mission and guarantee.

Right there. Someone has removed doubt (their own, in this case). They’ve removed any inkling of a negative thought.

One negative word can completely change the way you’re presenting yourself.  The first example points out something negative “We haven’t been in business as long as everyone else.” Who wants to work with a beginner?

Today, remove all negative words from your marketing materials. Likewise, never try scaring clients into buying from you by blasting your competitors – “They miss so much when they do an inspection, you could be risking a catastrophe!” Those are words that could land you in legal hot water if you’re not able to prove it. Even if you can, people will remember who started the war of words.

Writers, what other messaging no-no’s have you seen?
How did those messages come across? How would you fix them?

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Category: Marketing

7 thoughts on “Marketing Monday: A More Positive Freelance Writer”

  1. Great example, Lori. Although I think the idea is overdone (what isn’t?), a good tip I read is to remove the word “just.” Whether you believe it is a “female thing” or not, I know my use of the word “just” in certain context can be negative.

    2. I know I find myself reflexively using “just,” “only,” and “merely” way too often. When I spot those in first drafts I remove them.

    3. My reflexive words include “that” and “just” in my everyday writing (blogging mostly). You should see me editing them out of poems — that’s when you really notice them!

  2. Great timing, as I’m preparing to start a LinkedIn networking and marketing campaign this week.

    How are things with your family? I hope all is well. <3
    Mary

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