Tag Archives: marketing mistakes

How to Lose a Freelance Client Prospect in 4 Moves

Posted on September 22, 2021 by lwidmer

We talk a lot about how to find and win over potential clients for our freelance writing life. What we don’t talk much about is probably more important — How you might be losing that client before you even win them over. But Lori! I sent out a letter of introduction! I told them all […]

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Freelance Marketing Mistakes You Need to Drop NOW

Posted on July 24, 2020 by lwidmer

Recently, a friend of mine received a LinkedIn connection request. She did what anyone might do — she visited the woman’s profile to see who she was and to see if it was a connection worth having. As she was looking, she received a message from the same woman. “Hi, (NAME)! I’m an editor and […]

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Marketing | <span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> | 4 Comments

Freelance Writing Marketing Mistakes You Didn’t Know You Were Making

Posted on February 27, 2020 by lwidmer

A while back, there was an odd exchange happening on a forum I frequent. One of the forum members asked a pretty general question about, you guessed it, how to find more work. The writer did give a snapshot of her background, and stated, amid a bit of complaining about her lot in life, that […]

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Finding freelance work | <span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> , | 6 Comments

4 Biggest Marketing Mistakes, Uncovered

Posted on November 12, 2019 by lwidmer

When you cruise social media, you see some pretty weird stuff. I’m talking about business stuff mainly. There’s plenty of other weird stuff, but business stuff — specifically, how people are presenting themselves and their businesses — makes for some head-scratching moments. Maybe it’s the hashtags I follow, but lately, I’m seeing some appeals/advertisements/begging that […]

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Marketing to Other Freelancers: You’re Doing it Wrong

Posted on August 16, 2019 by lwidmer

“Hey.” “Hey yourself,” said Jem pleasantly. “I’m Charles Baker Harris,” he said. “I can read. ” “So what?” I said. “I just thought you’d like to know I can read. You got anything needs’ readin’ I can do it….” “How old are you,” asked Jem, “four-and-a-half?” “Goin’ on seven.” “Shoot no wonder, then,” said Jem, jerking […]

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Marketing | <span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> , | 7 Comments

Marketing Monday: You’re Doing It Wrong

Posted on April 16, 2018 by lwidmer

What I’m listening to: Hardliners by Holcombe Waller The best ideas for marketing often come from seeing it done incorrectly. Let me preface what I’m about to say with a caveat — if you’re attempting marketing, you’re more than likely doing it okay. But there are ways a freelance writer — or anyone — can […]

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Image, Marketing | <span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> , | 8 Comments

4 Marketing Fails: Are You Guilty?

Posted on April 13, 2018 by lwidmer

Did you ever get one of those emails that’s apparently trying to sell you something? I say “apparently” because it’s so badly written or presented that you really can’t tell what the heck is going on? Welcome to my in box. The email two weeks ago was from a marketing firm. It started off with […]

<span class="entry-utility-prep entry-utility-prep-cat-links">Posted in</span> Marketing | <span class="entry-utility-prep entry-utility-prep-tag-links">Tagged</span> | 2 Comments