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Idea File

Idea File: Study, Study, Study

Posted on August 26, 2019August 21, 2019 by lwidmer

So you’re sitting here at the ass-end of August, and you’re wondering where to find work. Magazines, my writerly friend. Turn to magazines. I love magazine work. Since I started my college days in the journalism department, I’ve loved creating articles. Maybe you love article writing, too. But the ideas — they don’t always come…

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Idea File: Finding Freelance Writing Ideas in the News

Posted on April 10, 2019April 4, 2019 by lwidmer

Today I’m finishing up an article whose topic came straight from the news. Think headline-grabbing, celebrity-steeped scandalous news that’s been overplayed by every major (and minor) news organization. And yet, my article only mentions that original scandal. That scandal, that news, served as a catalyst for my piece, which touches on the scandal so lightly,…

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Freelance Idea File: Ideas for Attracting Clients

Posted on April 9, 2019April 4, 2019 by lwidmer

How many times have you heard (or asked) this question: Where do I find clients? Today, we’re going to answer it. If I had a quarter for every time I’ve fielded that question (and asked it myself — we’re all beginners at some point), I’d not have to write for a living. It’s a legitimate…

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Idea File: Getting Freelance Ideas from Articles

Posted on April 4, 2019April 4, 2019 by lwidmer

Have you ever read an article that left you with more questions than it answered? Right there is a fountain of freelance writing pitch ideas. I’ve read articles that never answered the one question I was hoping they would, and the ones that just brought up four or five questions. Did the writer do a…

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Tuesday Idea File: Creating Freelance Pitches from Headlines

Posted on March 26, 2019March 25, 2019 by lwidmer

Welcome to our second Tuesday Idea File day. I’m rather glad we’re going down this path. As I mentioned in the comments section in last week’s post, it was something I struggled with at the beginning of my freelance writing career. No matter what career stage you’re at, there’s no need to struggle. [bctt tweet=”With…

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Tuesday Idea File: Finding Freelance Pitches in Releases

Posted on March 19, 2019March 18, 2019 by lwidmer

Here’s a novel idea: let’s have a day just for ideas. Sort of makes sense, doesn’t it? And since it’s Tuesday, I think Tuesday is a good day to discuss another freelance writing idea. So welcome to this semi-regular blog feature. Today, I’d like to talk about how to make a press release your friend….

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  1. Paula Hendrickson Avatar
    Paula Hendrickson
    March 20, 2019

    I’m currently working on the second article of two I spun out of the same press release. The first article was for an industry trade, the other is a long, in depth personality profile for a glossy quarterly publication in the business owner’s hometown. Two very different stories for two very different markets. I love when that happens, and all you have to do is view the subject from a few different perspectives.

    Reply
    1. lwidmer Avatar
      lwidmer
      March 21, 2019

      Aren’t press releases little gems, Paula? If I hadn’t been desperate all those years ago, I’d have just deleted them.

      Do you remember when it wasn’t so easy to view the same subject from another perspective? This may be a future blog post, but I remember how I couldn’t really see into a topic when I was first starting out. It had to be spelled out verbatim. But then you learn how to open your mind a bit.

      Yep. Definitely a future post. 🙂

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