Category Archives: Brand

Is Negative Branding Killing Your Freelance Biz?

Posted on February 8, 2021 by lwidmer

Picture this: You’re on a public forum where lots and lots of company execs hang out. You can post anything you want to attract attention, build name recognition, draw people to you. Here’s what you choose: I’m sick and tired of prospective clients asking me the same questions! No, I don’t want to send you […]

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Finding Your Freelance Brand

Posted on June 26, 2018 by lwidmer

I’m not here. Really, I’m not. I’m fishing north of the border and enjoying time away from electronics. But I wanted to leave you with some things to think about until I get back. — Cathy Miller does it simply. In fact, she says so. It’s her brand, and it’s a smart one. Her website, […]

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