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Brand

Is Negative Branding Killing Your Freelance Biz?

Posted on February 8, 2021February 10, 2021 by lwidmer

Picture this: You’re on a public forum where lots and lots of company execs hang out. You can post anything you want to attract attention, build name recognition, draw people to you. Here’s what you choose: I’m sick and tired of prospective clients asking me the same questions! No, I don’t want to send you…

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Finding Your Freelance Brand

Posted on June 26, 2018June 18, 2018 by lwidmer

I’m not here. Really, I’m not. I’m fishing north of the border and enjoying time away from electronics. But I wanted to leave you with some things to think about until I get back. — Cathy Miller does it simply. In fact, she says so. It’s her brand, and it’s a smart one. Her website,…

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  1. Cathy Miller Avatar
    Cathy Miller
    June 26, 2018

    What a nice surprise to check in on my RSS feed and see this lovely shout-out from you, Lori. Thanks so much! So glad you’re getting some R&R time. You’ve earned it!

    Reply
    1. lwidmer Avatar
      lwidmer
      July 3, 2018

      You’re welcome, Cathy. The Trent misses you!

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    June 26, 2018

    Considering how repellent I find most forms of advertising, I hope my brand (if I had one) wouldn’t be “Generic.”

    Reply
    1. lwidmer Avatar
      lwidmer
      July 3, 2018

      Oh, I think yours is the “no BS, just straight talk” brand, Paula.

  3. Devon Ellington Avatar
    Devon Ellington
    June 26, 2018

    I consider myself a Renaissance Writer, in that I am good at writing on many topics. The tagline of my Fearless Ink site reads: Fearless Ink: Where excellent writing meets good business for outstanding results.

    Reply
    1. lwidmer Avatar
      lwidmer
      July 3, 2018

      And I love that tag line, Devon. It’s a great promise, and one I’m certain you deliver on.

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