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Avoiding the Dangling Carrot Effect

Posted on by lwidmer

What’s on the iPod: Lonesome by Dr. Dog It’s been a busy week despite not having a ton of work. One project is monopolizing my time, but there’s real headway on it. Another project is coming in tomorrow (I hope), and I’ll have to split time yet again. Meantime, I write. I was listening to…

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Looking Like a Smart Writer

Posted on by lwidmer

What’s on the iPod: Drive by Dispatch Busy Monday it was — I sat down and wrote until after 2 pm, at which time I’d finished a project and killed any hope of thinking another coherent thought. But it was a productive, good session. I had some time to wind down, so I cruised a…

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Making Time for Your Writing Client

Posted on by lwidmer

What I’m reading: Places by Colette What’s on the iPod: The Way We Move by Langhorne Slim & The Law It’s been a wild week. I thought I’d be spending time on two projects, but a third just came into view, and it’s one that has to happen sooner than the other two. So I…

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Writers and the Non-Compete Clause

Posted on by lwidmer

What’s on the stereo: Jeannie’s in a Bottle by James LeVier One of the great things about class reunions is how much you learn about the talents that were right under your nose all that time. Take the song listed above — it’s by one of my classmates, and he was kind enough to share…

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Ego, Emotion, and the Professional Writer

Posted on by lwidmer

What’s on the iPod: Woodpile by Frightened Rabbit It was one of those weekends crammed full of stuff. Friday was our only day to “relax” in the evening. We went into town for First Friday happenings, found dinner, then came home and vegged out in front of the television. Saturday morning we were up at…

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Monthly Assessment: July 2013

Posted on by lwidmer

What’s on the iPod: Round and Round by Imagine Dragons Is it really Friday already? I feel like I blinked and the week was gone. I got a lot done and have a bit more to do, so that explains the detachment from the calendar. In fact, I meant to post this yesterday, but I…

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Freelance Writing as a Career Move

Posted on by lwidmer

What’s on the iPod: The Wild Hunt by The Tallest Man on Earth How was your weekend? Mine wasn’t long enough, as evidenced by this post, appearing a day late. Yesterday was one of those hit-the-ground-running days. I have a large project and I wanted to make serious headway. I spent the entire day on…

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10 Resources for Diversifying Your Writing Skills

Posted on by lwidmer

What’s on the iPod: Mistletoe by Jukebox the Ghost It’s Friday. I’m busy. I’m tired. I’m hoping by noon to have wrapped up the last of my projects for this week. I need to breathe a little before I start marketing. I’m waiting for one project to come in, and I expect it Monday, and…

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Beware the Writing Pronouncement

Posted on by lwidmer

What’s on the iPod: Laundry Room by The Avett Brothers The end of a line. I learned yesterday that my great-uncle, Les Gallagher, the youngest of the Gallagher boys (and my grandmother’s brother), passed from this life at a respectable 95 years old. Ironic that my aunt and I were talking about him at lunch…

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How to Keep Your Self in All Your Writing

Posted on by lwidmer

What I’m reading: Robert Falconer by George MacDonald What’s on the iPod: The Way It Goes by Dispatch How was your weekend? It was hot and dry here. We hoped for rain, saw the lightning and heard the thunder, but nada. So we opted for activities that included air conditioning. We’re replacing appliances and the…

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  1. Paula Avatar
    Paula

    Some of my clients are relaxed and informal, others are stodgy, and some are quick and to the point.

    The trickiest one to adapt my voice for is one that's geared to teens and tweens and aims for a Flesch-Kincaid level of 8.9. I think the closest I've come is 9.7 or so. You have to keep sentences short and clear and avoid multisyllabic words. It makes me feel as if I'm talking down to the readers.

    Whatever the forum, I try to use the same language I'd use if I were speaking to that group – just as you speak differently when hanging out with friends than you would in church or at work. We adapt our speech to suit the occasion all the time without giving it much though. Just do the same thing on the page.

    Lori, if you want to avoid headaches with the refrigerator hunt, send me an e-mail. After the problems I had with my gorgeous new fridge, I can tell you what NOT to get.

    Speaking of refrigerators…when my 9-year old nephew was here a couple months ago, he wanted a glass of water. I said it was in the fridge. This kid's grown up with an ice/water dispenser in the refrigerator door. He stood there looking at my refrigerator wondering where the dispenser was. I said, "No, the water is IN the refrigerator." He opened the door, looked around, closed the door and said. "I don't see it." I opened the door and pointed to the filter water pitcher. "Oh!" Poor kid. Everyone burst into laughter.

    Reply
  2. Cathy Miller Avatar
    Cathy Miller

    Like Paula, my writing clients have various styles. Some still fear giving away too much information, which can water down information. And others still believe technical information can only be delivered in text-filled, bullet points on multiple slides.

    Since my brand is keeping it simple, clear & uniquely theirs, I manage to keep my brand for the old school vs those willing to go a different route.

    Reply
  3. Lori Avatar
    Lori

    Great example about clients being different and needing different things, Paula. Right you are on the voice! If you stay true to your voice and keep it professional, it won't fail you.

    Cathy, having had a recent interview that was so far off topic I was tempted to mail him a GPS, I get your point. 🙂

    I'd be interested to hear the adjustments you make from old-school to current. Are they something you can verbalize, or is it an internal shift?

    Reply
  4. Anne Wayman Avatar
    Anne Wayman

    Lori, I work in different industries… my goal is always to do it in their voice, but do it so the reader gets the message.

    Reply
  5. Devon Ellington Avatar
    Devon Ellington

    Part of for-hire work is being able to match the tone of the brand. If company X hired me to write a PSA, the PSA goes out under the company name, not mine. It will be in their voice, but as strong and clear as I can make it with my skills.

    What goes out under my name(s) has the voice of that particular name.

    Reply
  6. Cathy Miller Avatar
    Cathy Miller

    Lori: When my brand is Keep it simple, the shift is merely using different mechanisms for achieving that.

    Old school may be a white paper that has its multiple references and research, but includes graphs or illustrations for simplicity and has a basic outlined style that is simple to follow – e.g., What's the problem, what are the market drivers, what's the solution.

    Clients willing to go a different route may get a PowerPoint that uses images and fewer words with technical handouts.

    For me, I find I must remind myself to take a bigger editing eraser for the old school writing, but ultimately it's all about keeping it simple. 🙂

    P.S. Thanks- I think you inspired my next post. 🙂

    Reply
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