Sometimes life hands you lessons that, thankfully, you don’t have to learn firsthand. It was December 28, 2001 or 2002. I was at my desk at the magazine. I’d just finished an article that quoted heavily this firebrand company that had opened its doors a few years prior and had risen to household-name status (well,…
Category: Marketing
Marketing to Other Freelancers: You’re Doing it Wrong
“Hey.” “Hey yourself,” said Jem pleasantly. “I’m Charles Baker Harris,” he said. “I can read. ” “So what?” I said. “I just thought you’d like to know I can read. You got anything needs’ readin’ I can do it….” “How old are you,” asked Jem, “four-and-a-half?” “Goin’ on seven.” “Shoot no wonder, then,” said Jem, jerking…
6 Easy Marketing Hacks for Freelancers
On Twitter, I’ve been following the #MarketingStrategy hashtag for about a year. There’s good advice there, but generally, the marketing tweets are often framed in the jargon that scares off most people trying to build a marketing strategy. Algorithms. Conversion rates. Digital transformations. Crowd funding. Can you learn this jargon? Sure. They’re not difficult concepts….
Cutting Ties with Freelance Writing Prospects
A number of years ago, I had connected briefly with a client prospect at a trade show who showed interest in working with me. Let me rephrase that: I connected repeatedly with that client prospect, first at the trade show, then close to two dozen times over the years via email and in person. After four years…
The Marketing-Is-Not-Hard Marketing Guide
There I was, staring at the computer screen, growling. Once again, someone on social media was talking about how incredibly hard marketing is. Know what’s hard? Cement. Rocks. Building a rocket launcher using straws and kindergarten paste. Heads hitting desks when people say uninformed things like “marketing is hard.” Marketing is not hard. Please, can…
When to Give Up on a Freelance Writing Prospect
A good while back, I was doing my usual marketing — send the LOI, follow up, try to get a conversation going …. you know the drill. One contact in particular stood out in a weird way. He’s a guy who’s moved his way up the food chain at his company from assistant to director….
The Introvert’s Guide to Building a Freelance Writing Business
Don’t you love all the great advice you find on blogs and in articles? If you do all the reading and really absorb what’s being said, you’ll have a great blueprint for achieving a successful freelance writing business. The steps go something like this: Study your market, including prospective clients Write a killer letter of…
4 Must-have Elements of Trade Magazine Writing
I love it when people say “Trade writing is boring.” Actually, I don’t love it. The “boring” part is not true. What’s boring about finding an interesting angle to a technically challenging topic? What’s boring about making it reader-friendly? What’s boring about making people remember that article because you, the writer, went out of your…
The Most Profitable Freelance Writing Niche
I saw something on Twitter yesterday that made me click. It was a blog post promising the most profitable freelance writing niches right now. I read through the list. Uh huh. Some of them I agreed with. But all of them sounded limiting. I won’t fault the blogger for pointing out what in essence is…
Your Freelance Writing Sweet Spot: How to Find It, How to Nurture It
I can’t tell you the last time I actively marketed. That’s a confession coming from me, the one who hammers “market constantly” into your brain. Aren’t I the one who convinces you to send those LOIs every day, follow up every week, and repeat the cycle often? And here I am, saying I’ve not practiced…