It’s always a good day when Jennifer Mattern shows up on the blog. Jenn, who runs All Freelance Writing and Freelance Writing Pros, is one of the most business-savvy freelancers I know. She’s a no-BS blogger who tells you what you need to hear, but does so with the intent of helping you improve your…
Category: Marketing
Is Negative Branding Killing Your Freelance Biz?
Picture this: You’re on a public forum where lots and lots of company execs hang out. You can post anything you want to attract attention, build name recognition, draw people to you. Here’s what you choose: I’m sick and tired of prospective clients asking me the same questions! No, I don’t want to send you…
Market in 2021 Like a Freelance Boss
A few weekends ago, I sat down to tally up my invoices for 2020 and pay that final self-employment tax installment. It’s an exercise that used to fill me with untold amounts of angst. I loathe figuring taxes. I never get the percentage right no matter how high I estimate. This year, I still owed…
3 Moves to Power Your Writing Career Forward
Where are you in your writing career right now? Are you earning what you want? Coming close enough to what you want to be satisfied? Feeling stuck? Wanting the work to match the pay? Wanting work that interests you? We’ve all been there. Every writer who’s ever started a freelance writing business has had to…
Meaty Monday: Is it Time to Switch Your Freelance Focus?
You know that feeling when there’s a big old pandemic that’s ground everything from airlines to client work? What am I saying? Of course you know. You too are living through the train wreck that is 2020. While airlines being grounded is frustrating for a lot of us (I’m missing two trips to Scotland this…
The Ultimate Freelance Marketing Survival Guide
In my travels over these last few decades of freelancing, I’ve realized there really are two types of freelancers — Freelancers who put excuses in the way Freelancers who have more ideas than time What kind of freelancer are you? Ironically, both of these freelancers can have careers that go off the rails pretty quickly…
5 Freelance Marketing Fixes That Boost Your Results
On a LinkedIn forum recently, a friend of mine who moderates the forum posted the reason why the group is moderated. It was just mid-month, and she’d already filtered out nearly a dozen posts that were self-promotional. Some of them weren’t even related to writing, while others were offering work for “exposure” to professional writers….
Freelance Marketing Mistakes You Need to Drop NOW
Recently, a friend of mine received a LinkedIn connection request. She did what anyone might do — she visited the woman’s profile to see who she was and to see if it was a connection worth having. As she was looking, she received a message from the same woman. “Hi, (NAME)! I’m an editor and…
5 Mistakes that are Killing Your Freelance Writing Biz
When it’s July, my calendar is pretty light. I get to concentrate on marketing, networking, and improving my business. I get to see a lot when I’m out there on social media. Plenty of it is good. Plenty of it sucks, too. I’m not necessarily a judgmental person. I screw up just as much as…
Freelance Guide to Building a Client List
I don’t know what your writing focus is. I don’t have to. When it comes to finding freelance writing clients, there are quite a few similarities in how most writers market. No matter what marketing mix you use. But first, you have to know who you’ll market to, don’t you? I can’t help you too…