I was hungry when I wrote this post. And I was thinking about how I was going to approach today’s marketing. The plan is to reach out to existing clients and do a little upselling. Because nothing is more important than keeping current clients in front of you, buying. And if they’re buying those services…
Category: Marketing
The Freelancer Guide to Inbound Marketing
About four years ago, I did something nuts. Well, I do a lot of things that could fall under that category. But this had to do with my freelance writing business. I admitted something right here on the blog that, well, kind of freaked me out a little. I wrote a post admitting that for…
Is Your Freelance Cold Pitch Working? How to tell, and what to do if it isn’t
Everyone and his uncle is in hoarding mode, and things are getting weird. So far, I’ve seen the following shortages: Toilet paper Tofu Live magnolias in pots taller than 2 feet Plain white t-shirts in my size (and under $85) While the tofu was a bit of a surprise, the white t-shirt was just madness….
3 Ideas for Successful Freelance Marketing (Yes, even now)
There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…
What Every Freelancer Should Know About Relationship Marketing
Remember that saying “We’re going to hell in a hand basket.” Welcome to hell. Not so comfy in that basket, is it? The world is upside down and contorted in ways we never thought could happen. That includes the working world. Companies everywhere are seeing unprecedented losses thanks to statewide orders to shut down. I…
The Freelance Guide to Pandemic Marketing
Happy St. Patrick’s Day! And happy Blog-iversary to Words on the Page — for 14 years, we’ve been together. I thank all of you for helping make this a great place to share ideas and friendship. As much as I love a good St. Patrick’s Day celebration, that’s not happening. There’s this pandemic thing… So…
The No-bullshit Freelance Income Stream Guide
Know what I’m sick of? Empty posts full of keywords that are meant to get traffic, not help the reader. That was my experience yesterday when I went searching for ways for freelance writers to create multiple streams of income. I’d read Diane Parkin’s post about how she’d employed an Income Octopus Method two years…
Refining Your Freelance Message
Sometimes these posts just write themselves. I was in the company of someone a few months back who’s a real talker. Mind you, I like a good conversation, and I love hearing other opinions. What I don’t love, nor does anyone else beyond theater and the comedy circuit, is a monologue. And no one loves…
4 Biggest Marketing Mistakes, Uncovered
When you cruise social media, you see some pretty weird stuff. I’m talking about business stuff mainly. There’s plenty of other weird stuff, but business stuff — specifically, how people are presenting themselves and their businesses — makes for some head-scratching moments. Maybe it’s the hashtags I follow, but lately, I’m seeing some appeals/advertisements/begging that…
The Big Freelance Buckle Down
Jeezuz. Where did that summer go? Kids are back to school. Vacations are over. So what time is it? Time for you to buckle down and get that freelance writing business growing. Maybe you struggled all summer to find work. Maybe you coasted, knowing you had a fallback income from a significant other. Maybe you…