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Free Advice Friday: This Job, Not That Job

Posted on by lwidmer

What’s on the iPod: Oxford Comma by Vampire Weekend Friday the 13th — a superstitious day for a lot of people, and maybe a perfect time for another episode of This Job, Not That Job. Today’s offering comes from Jenn Mattern, who, by the way, scours these job postings to bring you guys some of…

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5 Bad Customer Service Mishaps

Posted on by lwidmer

What’s on the iPod: I See Fire by Ed Sheeran I’m enjoying the little break in the action this week. I was able to attend a Twitter chat, a webinar, and an online course. I got a bit of work done on the article assignment, and I’ll be talking with a potential client today. Plus…

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6 Ways You’re Scaring Off Clients

Posted on by lwidmer

What’s on the iPod: The Modern Leper by Frightened Rabbit Slower week this week. One project due to come in on Monday has been delayed a week. That gives me time to get an article finished and get a marketing blitz started. I have three months until a big trade show. The more companies I…

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Social Media Connecting without the Creepiness

Posted on by lwidmer

What I’m reading: Bel Canto by Ann Patchett What’s on the iPod: Somewhere Over the Rainbow by Israel Kamakawiwo’ole Last week was a busy one. Two deadlines within three days of each other had me hopping. The project drafts are done, and I wait for the revisions. This week is a bit lighter — one…

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Juggling Multiple Writing Projects

Posted on by lwidmer

What’s on the iPod: Uptown Funk by Mark Ronson feat. Bruno Mars Busy, busy week. Today is filled with client calls, interviews, writing, and marketing. I have a trade show the end of April, so now is the time to reach out to exhibitors. Tomorrow won’t be much better as I have two tight deadlines, but…

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Monthly Assessment: January 2015

Posted on by lwidmer

What’s on the iPod: Call Ya Momma by Justin Townes Earle It was a lovely weekend. Our final Burns Supper was Friday night, so we dressed up and headed out into the single-digit temps to once again toast a barely intelligible poet who wrote poems about mice and lice in Scots dialect. Go figure. But the…

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Free Advice Friday: The Killer Query Letter

Posted on by lwidmer

What’s on the iPod: Mademoiselle du Paris by Jacqueline Francois Quite the busy week I’ve had. First a snowstorm that never happened interrupted work on Monday (everyone ran out for bread — apparently, you can’t have a sandwich shortage during a snowstorm). Then an assignment kept me busy with research and lining up interviews. Yesterday,…

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7 Reasons Why Your Client Communications is Failing

Posted on by lwidmer

What’s on the iPod: Roll the Bones by Shakey Graves So much for predictions; that massive storm that had the weather people in complete ecstasy and had the rest of us scared to not have bread in the house? Nothing. Oh, I suppose an inch and a half of snow is something, but when you’re…

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4 Hyper Marketing Strategies for Writers

Posted on by lwidmer

What’s on the iPod: Fast As You by Dwight Yoakam Oh, snow. We had snow showers overnight — just an inch — and the snow right now is falling so softly. Such a pretty picture. Until tonight. That’s when the big shit comes down. Our area is expected just 7 to 12 inches (“just”). Other…

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Finding February Freelance Work

Posted on by lwidmer

What’s on the iPod: Everything by Michael Bublé Today’s the day! Visit the All Indie Writers Freelance Theater (episode 7) page today to hear Jenn’s interview with yours truly. Topic: easy marketing strategies. You won’t want to miss it! The morning is starting out well. I sit here enjoying a little Bublé (yes, I actually listen to a…

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  1. KeriLynn Engel Avatar
    KeriLynn Engel

    Useful list!

    I sent out a ton of LOIs over the past year — I did get a decent response rate, but was disappointed at how few of them landed in actual work. But just now I'm starting to hear back from some I sent over the summer! I'll have to start thinking of that as a more long-term strategy 🙂

    I'm thinking of putting together a direct mail package in the next month or so. What do you include with yours? I was thinking of putting together a small brochure that includes a rate sheet, plus my business card. Anything else you suggest?

    Reply
  2. Lori Widmer Avatar
    Lori Widmer

    Keri, do you follow up? That could help increase the response rate. Give it a shot — either by phone or email.

    My direct mail is a personal letter that's tailored to the company's business. And I have been known to send a little trinket in there to increase the open rate. 🙂

    Reply
  3. Paula Avatar
    Paula

    Lumpy mail. Everyone loves it. Other than some postal workers, maybe.

    Reply
  4. Sarah Charmley Avatar
    Sarah Charmley

    Thank you, Lori for a great list that anyone can try. Sometimes I need a reminder of just how many ways there are out there to contact potential clients.

    Reply
  5. Lori Widmer Avatar
    Lori Widmer

    Sure thing, Sarah! Hope you find something on the list that's successful for you.

    Reply
  6. Translation favorites (Feb 13-19)

    […] 10 Freelance Writing Money Traps and How to Avoid Them The New Way To Blog: Answer Your Prospects’ Questions Great answers to questions about corporate blogging Finding February Freelance Work […]

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