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Writers Worth: Finding Your Ideal Client

Posted on by lwidmer

When she showed up on this blog and on others a number of years back, Ashley Festa showed great promise. Here was a bright, energetic writer who was asking the smart questions. She was new to everything — freelance writing, post-college life, careers and such. She was confused, but she asked questions that showed she’d…

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Writers Worth: 101 Best Blog Posts for Your Freelance Writing Career

Posted on by lwidmer

What’s on the iPod: Misfits and Lovers by The Wallflowers Happy Writers Worth Month 2015! It’s been a while since I put together a resource guide –the 101 Resources to Rock Your Freelance World was a massive undertaking, enough that I took two years to try it again. What better way to start this year’s celebration than…

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Getting Out of the Office

Posted on by lwidmer

Starting tomorrow — Writers Worth Month! Come by every day for advice, strategies, and stories on how writers like you improved their businesses by embracing their worth.  And don’t forget to read the posts from years past for even more inspiration! Good morning. Miss me? I’m just seven hours back from the convention, this year…

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Clients: Why Your Projects Aren’t Successful

Posted on by lwidmer

Right now I’m in New Orleans. The conference is kicking off today, and I have meetings and parties scheduled. It’s a great time to make new acquaintances and connect with companies that have expressed interest in working with me. Any time we have a chance to be in front of potential clients is an opportunity….

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This Job, Not That Job

Posted on by lwidmer

What I’m reading: In One Person by John Irving What’s on the iPod: That’s How Strong My Love Is by Taj Mahal My last work day before the annual trade show. For some reason, I don’t feel ready, but the schedule and checklist both say I am. It was the heavy workload coming up to…

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Coming Soon: Writers Worth Month

Posted on by lwidmer

We interrupt this blog to bring you some news: Just eight days left! Writers Worth Month starts May 1st! Every year, Writers Worth Month attempts to reach freelance writers and help them gain confidence in the value of their skills. The goal is one more freelancer, one more person improving their business through better choices. This…

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What Your Network is Saying About You

Posted on by lwidmer

What’s on the iPod: Just As Well by Jackie Greene Over the weekend, I had a nice conversation with one of my daughter’s friends. We were talking about her work, my work, and we ended up on the subject of networking. After listening to her experiences at a local networking event, I came away with…

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Freelance Writing Business Facts

Posted on by lwidmer

What’s on the iPod: Human Error by We Were Promised Jetpacks It was an absolutely gorgeous weekend, though I wouldn’t know much about that. Colds hit at the worst times, and they pretend to be allergies at first. That means I infect everyone around me. My husband and I missed what was surely a fantastic…

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Writer Mini Clinic: Finding Ideas

Posted on by lwidmer

What’s on the iPod: It Doesn’t Matter Anymore by Linda Ronstadt Taxes are done. Amen. Alleluia. Am I done paying? Ha. Ha. Hahahaha… If you asked me right now who I’d vote for in the next presidential election, it would be the first person to simplify (fairly) the tax process. I’d even switch parties —…

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How to Win at Marketing Every Time

Posted on by lwidmer

What’s on the iPod: Already Gone by The Eagles Yesterday was a day of planning. I finished a ton of work last week, and now I can take a much slower pace to finish other projects. Plus, I worked on setting up in-person meetings at the upcoming conference. I had one person cancel — not…

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  1. Anne Wayman Avatar
    Anne Wayman

    Good list and I agree consistency is probably the most important thing anybody marketing can do. When I read your headline I thought to myself "doing any marketing is a win."

    Reply
  2. Paula Avatar
    Paula

    I bet the car guy was wondering how anyone would pass up the "free" lease. When I was a kid, my dad drummed it into our heads that nothing is ever "free," so before accepting you have to see if there are any hidden costs. And wow – that "free" lease sure had some hidden costs!

    So today, whenever someone tries to get my business by dangling a free vacation (or even a drawing for one), or $0-installation, I know the customers they're angling for are the ones greedy or naive enough to fall for their spiel.

    Reply
  3. Lori Widmer Avatar
    Lori Widmer

    Amen, Anne! You're right — you don't have to be expert at it; just consistent.

    He couldn't figure it out, and he wanted the commission that badly. It wasn't his fault or the fault of the company giving it away. I just happened to have an expensive driver under my roof. 🙂 But his attitude turned me off. He lost me as any future customer, that's for damn sure!

    Reply
  4. Cathy Miller Avatar
    Cathy Miller

    You pretty much covered all the bases, Lori. My most successful marketing is when I am not thinking marketing. Just helping. 😉

    Reply
  5. Lori Widmer Avatar
    Lori Widmer

    Just helping — and that's the best way to be known! Great advice, Cathy.

    Reply
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