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The Freelance Saboteur

Posted on by lwidmer

Sometimes you can’t find freelance work to save your soul. Sometimes it’s there, but either the timing is off or you’re missing some of the must-haves the client is looking for. Or the client and you are not a good match. Sometimes everything that could possibly align in the right way does. And you still…

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Seismic Shift

Posted on by lwidmer

It’s cliché to say it, but there’s no more accurate way to describe it: It feels like it just happened. Not 18 years ago. Not nearly two decades. Right now. I was sitting at my desk at the magazine, answering emails and scheduling interviews. A coworker from the graphics department popped her head into my…

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Freelance Files: How You Appear to Clients

Posted on by lwidmer

Thanks to a few recent interactions, I’ve come to realize that some freelance writers aren’t really presenting ourselves as freelancers. In public-facing situations, there are some pretty major missteps that some freelancers are making that could be causing potential clients to look the other way. Maybe you’re doing it too and don’t realize it. Let…

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Free Advice Friday: This Job, NOT That Job

Posted on by lwidmer

Let’s just say that the seriousness that seems to settle in around September does not translate to all things. Take job postings, for example. Occasionally, I will look through places like Craig’s List job ads for this post. Not for potential work for myself, no no. I’ve not cruised a job board for that in…

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The Big Freelance Buckle Down

Posted on by lwidmer

Jeezuz. Where did that summer go? Kids are back to school. Vacations are over. So what time is it? Time for you to buckle down and get that freelance writing business growing. Maybe you struggled all summer to find work. Maybe you coasted, knowing you had a fallback income from a significant other. Maybe you…

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Idea File: Study, Study, Study

Posted on by lwidmer

So you’re sitting here at the ass-end of August, and you’re wondering where to find work. Magazines, my writerly friend. Turn to magazines. I love magazine work. Since I started my college days in the journalism department, I’ve loved creating articles. Maybe you love article writing, too. But the ideas — they don’t always come…

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What Freelance Writing Has Taught Me

Posted on by lwidmer

It’s Friday, and I’m traveling. So let’s keep it lighter. I was witnessing an acquaintance’s meltdown recently over a minor (seriously minor) issue. Instead of just getting it together (there was a slight snafu in their presentation), they became flustered. Then more flustered. Then they declared it was “such a disaster.” It wasn’t. It was…

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The Art of Not Putting All Your Freelance Eggs in One Basket

Posted on by lwidmer

Sometimes life hands you lessons that, thankfully, you don’t have to learn firsthand. It was December 28, 2001 or 2002. I was at my desk at the magazine. I’d just finished an article that quoted heavily this firebrand company that had opened its doors a few years prior and had risen to household-name status (well,…

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Marketing to Other Freelancers: You’re Doing it Wrong

Posted on by lwidmer

“Hey.” “Hey yourself,” said Jem pleasantly. “I’m Charles Baker Harris,” he said. “I can read. ” “So what?” I said. “I just thought you’d like to know I can read. You got anything needs’ readin’ I can do it….” “How old are you,” asked Jem, “four-and-a-half?” “Goin’ on seven.” “Shoot no wonder, then,” said Jem, jerking…

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How Freelance Writers Get Sucked into Low-paying Work (and how to stop it)

Posted on by lwidmer

Imagine getting this email: Hi (your name): Just wanted to let you know I’ve moved to a new company, and we’re looking for writers. I recommended you since we’d worked together when I was at the last company. Do you have time to chat on the phone? So you call. The conversation goes something like…

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  1. Paula Hendrickson Avatar
    Paula Hendrickson

    My favorite part of this post: “If the pay is prohibitive, focus there. It’s not personal. It can’t be. If it were, Jackie would be ashamed to ask you to work for so little. Or she’d not insult you with such an offer. If you think of it that way, you can more easily remove your guilt and do what’s best for your business.”

    Brilliant way to re-focus the argument, Lori.

    I have one of those lower (but not low enough to be insulting) paying clients that’s easy to work for. The editors there know that because their rates are low—and they pay about 60 days after invoice—that I can’t prioritize their work above better-paying clients. So they tend to give me long deadlines so I can fit their assignments in between better-paying projects.

    With the example you gave, I’d probably try to stifle a laugh in response. Researching and writing four 1,000 word articles per month would take up at least half my billable hours, meaning the combined $800 fee wouldn’t come close to keeping me above the poverty line. BEFORE taxes. Even if they could negotiate a higher rate, that single client would take up so much time that there wouldn’t be enough time left to seek or do better-paying jobs.

    Reply
    1. lwidmer Avatar
      lwidmer

      Yep! If we look at it as them insulting us, it makes it easier to say no.

      That’s a smart client. They know they’re not paying well, and they allow you to earn a living elsewhere and make them secondary. Wow. That’s a great side gig, so to speak!

      I’ve used the argument that these don’t pay minimum wage, but that doesn’t move the most desperate, particularly when ANY money looks good (overdue bills might make me rethink my principles!). But when it’s obviously a mismatch, I can’t let the pretense continue. In one case, I had to tell someone I really liked “Oh, that’s too low. I can’t make that work.”

      They were fine with it (why wouldn’t they be, particularly when they start out with a bit of an apology). There should be no hard feelings in these cases. Should be. Not always the case. And when there are hard feelings, that’s my sign that I’ve definitely made the right decision!

  2. Devon Ellington Avatar
    Devon Ellington

    I have a couple of “pay on acceptance” places that don’t pay a lot, but if I’m short now and again, I can knock something out on the topic (I know it inside out) fast and get paid fast. It’s saved my bacon more than once when a higher-paying client on a bigger project was late paying.But it’s a fallback, not something I’d want to do regularly.

    Also, remember that clients talk to each other, especially local ones. (If you’re working remotely with people who interact, they still might meet up and talk at online or IRL conferences). If one of them is getting away with underpaying you, the others will try the same, and then it’s harder to raise rates.

    Reply
    1. lwidmer Avatar
      lwidmer

      Those clients are golden, Devon! Wish we all had the same kind of client.

      Amen, amen. Yes, they do talk to each other. A decade or so ago, I revised some guy’s website home page for just $100. It was an hour to complete and it was easy money.

      He referred me to his mother’s company. Mother and her business partner got on the phone with me and went over the details of what was a pretty sizable project. They asked how much I’d charge. I gave them a fair price — $1500 for 15 hours of work.

      Her response: “My son said you were cheap.” Turns out she thought I’d do ALL of that work for $100!

      That was my wake-up call.

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