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4 Biggest Marketing Mistakes, Uncovered

Posted on by lwidmer

When you cruise social media, you see some pretty weird stuff. I’m talking about business stuff mainly. There’s plenty of other weird stuff, but business stuff — specifically, how people are presenting themselves and their businesses — makes for some head-scratching moments. Maybe it’s the hashtags I follow, but lately, I’m seeing some appeals/advertisements/begging that…

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This Dirty Little Secret is Killing Your Freelance Writing Career

Posted on by lwidmer

There’s a good chance that if you’re a struggling freelance writer who’s been lamenting your inability to kickstart your freelance writing career, this post will blow your mind. There’s an equally good chance you won’t believe a word of it, either. And that’s okay. Just know that it’s your funeral. I’ve been doing this freelance…

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How to Be a Freelance Writing Failure (and how to change)

Posted on by lwidmer

Typically, I don’t get frustrated when another writer asks for help. But sometimes, the situation is far from typical. In a recent exchange, the writer expressed a level of angst that was troubling. Nothing in this writer’s marketing was working. Things weren’t coming easy anymore. The work wasn’t paying off. Been there. Haven’t you? I…

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Writers Worth: This Job Not That Job

Posted on by lwidmer

Sometimes, I want to hold up my hand and say “Just. Don’t.” That was my reaction when I had a bit of free time and decided to waste it on Craig’s List. Emphasis on the “waste” part, for I went looking for gigs that would be perfect for This Job Not That Job, and guess…

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6 Email Sins That Are Killing Your Freelance Writing Business

Posted on by lwidmer

In this week’s in box alone, I’ve received close to 60 pitches from PR people, most of whom did not do their homework. “…, 63% of millennials say the desire to travel is the primary reason they work, second to paying for basic necessities (83%), and well ahead of saving for retirement (58%) and paying…

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Guest Post: SEO 101 for Freelance Writers

Posted on by lwidmer

Jenn Mattern is the Traffic Queen. If anyone can grow an audience, it’s Jenn. Part of the reason she has such superpowers is that she knows SEO. She really knows SEO. So when she offered a guest post on SEO for freelance writers, you bet I said yes. Do yourself a favor — once you’re done…

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Writers Worth: This Job Not That Job

Posted on by lwidmer

You know, sometimes I get so hopeful when the seasons change. A time of shifting circumstances, a clean slate, a transition into something new. It’s all good. Unfortunately, the only shift in lousy job postings is when someone adds an F to “shit.” What just grinds me big time about these offers, and maybe particularly…

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Well, That Was Interesting …

Posted on by lwidmer

Tuesday of last week, I was pushing through two projects, tying up revisions on a third. I stopped to get a quick lunch, answered my mom’s phone call, then sat back down to finish. That lasted about 20 minutes. In that time, this annoying little pain in my right side, which felt very much like…

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Monthly Assessment: The Return of Freelance Accountability

Posted on by lwidmer

Not so long ago, I posted my earnings, marketing, and such every month. I stopped when I redesigned the site because I wanted to lump them under a new area of the blog and, hopefully, get you to participate. That was the plan. Funny thing about plans that involve technology and yours truly. I’ve put it…

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Putting Action Back in Your Freelance Action Plan

Posted on by lwidmer

I saw you. You made that fantastic marketing/networking/business-building plan, complete with steps on how you’re going to succeed and when. Then what? Then nothing. It sat there. When it came to mapping it all out, you read all the blog posts and articles and culled the advice that fit your business. Then you did nothing….

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  1. Paula Hendrickson Avatar
    Paula Hendrickson

    Plans? What are those?

    I’m not what one might call a planner. Sure, I have general ideas and goals, but I have never a set strategic plan on how to attain them. I sort of figure things out as I go.

    I’ve never understood people who live by their 5-year and 10-year plans. It’s as if they don’t realize life always throws curveballs that can thwart the best of plans. Of course, the few people I know who have made those types of plans are either lucky enough not to encounter any unexpected obstacles or surprises, OR those curveballs totally derailed their plans.

    Reply
    1. lwidmer Avatar
      lwidmer

      Paula, for me, a plan for the month can be thrown a curveball! LOL Like you, I plan very little. I do the monthly, and I know what I’d like to earn every year. Sometimes I’ll state my wish list in public, which puts the pressure on, so I keep myself in check. I tend to want to plan and dream BIG. Just have to make sure it fits with my time and energy. 😉

  2. Devon Ellington Avatar
    Devon Ellington

    My attitude with outreach is every one has a 50-50 chance. Either we’re the right partnership, or we’re not. They can’t say yes if they don’t know who I am! 😉

    I’ve had some excellent conversations with people I wound up not working with, because we weren’t the right fit. But those conversations usually lead to other connections down the line.

    I’m prepping my big autumn post card mailing. Other than holiday cards, the post card mailings are my favorite outreaches. And usually have the best results.

    But the doing always needs me to give myself an extra push. I love planning. (One reason I enjoy consulting — helping clients come up with a plan that THEY follow through).

    Reply
    1. lwidmer Avatar
      lwidmer

      Devon, great point. You may not be a match, but you’re now connected. And to me, those conversations give you name recognition. So valuable to what we do.

      I have a few evenings free this week, and that’s going to be devoted to …. holiday cards. Yep, I’m going to get ahead of those this year. Really ahead. I’ll mail them the first week of December, but why not get them ready now, right?

    2. Devon Ellington Avatar
      Devon Ellington

      Good idea. One of the hard lessons of living on Cape is that air mail to Europe takes 3-6 weeks. Mailing from NY took 5 days or less.

      So if the overseas cards don’t go out the weekend after Thanksgiving, they don’t arrive until Valentine’s Day.

    3. Paula Hendrickson Avatar
      Paula Hendrickson

      A Christmas card I mailed to Brazil—which historically will arrive in 1-2 weeks—didn’t arrive until February! This year my international cards will go out much earlier.

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