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Just Call Me “Hooka”

Posted on July 13, 2010 by lwidmer

What’s on the iPod: American Slang by The Gaslight Anthem My favorite Screw You! writer Kathy Kehrli alerted me to a new comment on her January post regarding her Demand Studios experience. I had to laugh out loud – the poster likened professional writing behavior with “prostitution” going as far as calling Kathy’s clientele that…

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Short Weekends, Long Lists

Posted on July 12, 2010 by lwidmer

What’s on the iPod: Free Fallin’ by Tom Petty I wait for the weekends, extend them by a day when I can, and still they fly by. We had a meditation monk here for two days, which was great. But it meant we had to arrange a meditation group, which can be a lot like…

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Little Irksome Things

Posted on July 9, 2010 by lwidmer

What’s on the iPod: Murray by Pete Yorn Remember when you were taught to use a 50-cent word in place of a five-dollar one? In plenty of projects I handle and Internet postings I read, I see a multitude of sins against this piece of advice. So for the record, let’s just get it all…

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Life Goes On

Posted on July 8, 2010 by lwidmer

What’s on the iPod: Sweetness by Jimmy Eat WorldWhat I’m reading: Death Comes for the Archbishop by Willa Cather Dear friend Anne Wayman has a post up about saying no. It’s a small word, easy to spell, but damn tough to utter sometimes. Anne has learned how, but how many of us have? Here’s the…

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Pricing and the New Freelancer

Posted on July 7, 2010 by lwidmer

What’s on the iPod: Viva la Vida by Coldplay Yesterday’s return to work was pretty fruitful. I managed an article revision, an ongoing project section, and interview requests for an upcoming article. Also, I sent out an idea to my editor chum. All this while going to the dentist and helping someone in the house…

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Re-entry

Posted on July 6, 2010 by lwidmer

What’s on the iPod: War is Kind by Jakob DylanWhat I’m reading: Traveller’s History of Ireland Has it been just a week since I last worked? More like a week and a half, which makes sense given the disconnection from work, stress, and all things responsible I’m immersed in. We drove north to Ontario two…

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Links and Things

Posted on July 1, 2010 by lwidmer

What’s on the iPod: Poke by Frightened Rabbit I love bloggers who make me laugh. As I was avoiding packing for my trip last week, I went around the Internet and found some hilarious posts on everything from Craig’s List to … Craig’s List: The Grand Experiment byClint Osterholz – Clint, you crack me up…

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Grammar and Your Client

Posted on June 30, 2010 by lwidmer

What’s on the iPod: Into the Mystic by Van Morrison After having more than two client interactions get heated over grammar and sentence structure, I was itching to hire some mensa-level kid-geek to plant a virus in every Word Grammar Check function in the country. I loathe that program and all it’s done to ruin…

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The Creative Break From, Well, Your Creativity

Posted on June 29, 2010 by lwidmer

What’s on the iPod: Where You are by Rascal Flatts Before you think the heat’s gotten to me, let me explain the title of this post. As I was sitting crafting poetry the other day – me, the person least likely to have time to write poetry – I couldn’t help but wonder where the…

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Putting the “Try” Back into Marketing

Posted on June 28, 2010 by lwidmer

What’s on the iPod: Poison Prince by Amy MacDonaldWhat I’m reading: The Devil in the White City by Erik Larsen Hopefully as you read this, I’m reeling in record-breaking bass or pike. One can only hope. Per usual, here are some vapor trails of my existence…. The birthday is now a day old and I…

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  1. Cathy Avatar
    Cathy
    June 28, 2010

    A couple of books on marketing I found helpful-C.J. Hayden's Get Clients Now and the new The Wealthy Freelancer by Steve Slaunwhite, Pete Savage, and Ed Gandia.

    C.J.'s helps you create a 28-day plan where you either are filling the pipeline, following up, getting presentations or closing the sale. Sometimes I need the structure. You select tasks that fit your need.

    The Wealthy Freelancer has a lot of good marketing ideas, like email campaigns, networking.

    Like I said, sometimes when I am getting "twitchy" – usually when big projects are coming to a close, I pull some ideas from these sources.

    Happy belated birthday. If it makes you feel better, Lori, no matter what 0 is attached to your age, I guarantee I'm older and will remain so. 🙂

    Reply
  2. Ashley Avatar
    Ashley
    June 28, 2010

    I was actually thrilled to leave the 9 behind last year and start fresh with a 0! I nearly had a nervous breakdown going from the 8 to the 9 though, so I think being back at the "bottom" was refreshing 🙂 Happy belated birthday!

    I've found that marketing something I really dread doing, but once I get rolling, it's not so bad. It's just starting that initial push, especially when other things are pressing, that's the hardest part.

    Thanks, Cathy, for the reference to "Get Clients Now." I like structure, too, and a good game plan might help me get rolling with marketing more consistently. I'll check it out.

    Reply
  3. Devon Ellington Avatar
    Devon Ellington
    June 28, 2010

    When I'm on my game, I sent postcards every 3 months to my prospect list, usually with a 25% return. I'm not on my game now — hope to get back on to it, and am well aware that any sahara in my finances is of my own making right now.

    Time to build an oasis, right?

    Happy belated b-day, and I hope you're having a great vacation!

    Reply
  4. Cathy Avatar
    Cathy
    June 28, 2010

    My pleasure, Ashley. Let me know what you think.

    Reply
  5. Kimberly Ben Avatar
    Kimberly Ben
    June 28, 2010

    Oooh those shoes… What a cruel thing to show a shoe and handbag addict. Lol

    Okay, to the topic at hand – I wrote about this very topic on Friday – someone in a Yahoo! writers group I belong to polled the group about how business was going. The results were startling clear: those who admitted that they weren't actively taking steps to market their business were having serious problems.

    From time to time I slack up on my marketing efforts too – especially when I become overwhelmed with client projects. But this has honestly been my busiest summer since I started freelancing full-time in August 2007. Why? Probably because I've been moving into a specialty niche which has meant a lot of self-promotion in that area. the fruits of labor, so to speak.

    I was just telling my accountability partner this morning that the biggest challenge for me is finding repeat clients. A challenge, but not impossible.

    As far as keeping in touch, I use post cards and email. I've learned that following up and developing on-going relationships is a very important part of this business.

    Reply
  6. Mridu Khullar Avatar
    Mridu Khullar
    June 28, 2010

    I had a very similar encounter with a fellow freelancer this week. She's just been let go from her freelancing contract, which was pretty much a job for her, so she asked me for advice.

    When I told her that at least 80% of what I do is marketing, and that she needed to get out there and start pitching, she said, "Well, I suck at marketing."

    That's a conversation stopper right there, isn't it? What did she want me to say? That it's okay not to market and that she'd manage anyway? That I love marketing and think I've found my calling in it?

    Freelancing requires marketing. It always frustrates me when people think they can be an independent business without telling people about it.

    Okay, rant over.

    Reply
  7. Paula Avatar
    Paula
    June 28, 2010

    I've been in mega-marketing mode lately, and am hoping it will start paying off soon. Statistically, it almost has to. The only real question is whether I hit them at the right time – and not just after they'd already assigned things for the month.

    One editor said he was just about to make assignments and would have something for me soon. Sadly, they're bi-monthly and pay on publication, so it will be mid-September before I'd be paid. (I'll still need money in September, so I'll take whatever they have to assign.)

    Belated Happy Birthday, Lori. I hope you're enjoying your birthweek!

    Reply
  8. Lori Avatar
    Lori
    July 6, 2010

    Cathy, I love the idea of a template or process to follow. The trouble sets in when the writer doesn't mesh with the template – not too many are willing to build their own template, and frankly that's what some of them need. I'm a total structure freak, so I'm all for this!

    Ashley, I bet your number is low enough to not send shock waves down your spine. 🙂 Marketing is like anything else we don't like doing – it doesn't hurt that badly and once we get going it's actually kind of easy.

    Kim, I have to tell you how comfy all of the Tom's shoes are. And I won't show you the gorgeous black heels I got at DSW – I don't want to cause any rush on the store. 🙂 And likewise on this being the busiest summer. I'm so glad for it.

    Rant away, Mridu. I feel the same. You cannot run a business without getting word out that you're IN business. Marketing isn't all about brochures, newsletters, advertisements, and such. It's about making connections and building relationships. Unless she's a complete social misfit, she can do it.

    Glad your marketing paid off, Paula! Way to go!

    Reply
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