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The Lemming Factor

Posted on by lwidmer

What’s on the iPod: Strange Girl by The Airborne Toxic Event Despite having a clear plan in place yesterday, my day spiraled from laid-back to somewhat chaotic. I didn’t get done half of the stuff on my list. I didn’t have any deadlines, which is probably for the best. A lot of piddly stuff got…

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Guest Post: Repurpose with Good Intentions

Posted on by lwidmer

What’s on the iPod: Super Bass by Nicki Minaj (Yes I did, yes I did!) Good day of work yesterday. I started the second portion of a large project, scheduled some conference meetings, and worked through some revisions to a project. Plus, it’s finally gorgeous here on the East coast — yesterday was 75 degrees…

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Weekends to Recover From

Posted on by lwidmer

What’s on the iPod: Nothing Like You by Frightened Rabbit (live at Union Transfer) Oh, what a weekend! By the end of Saturday, well, it was Sunday. (Forgive my Captain Obvious moment this one time.) We awoke Saturday morning early and were in the car by 8 for the Tartan Day Parade in Manhattan and…

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Lateness on the Edge of Town

Posted on by lwidmer

What’s on the iPod: Middle Brother by Middle Brother It’s Friday already? I can’t believe it. I’ve no time for a weekend, but here it comes. I got a gig in two days ago that will have me busy through April, though I suspect I’ll have it done early. Also, I have an article due…

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Monthly Assessment: March 2013

Posted on by lwidmer

What’s on the iPod: 5 Years Time by Noah and the Whale I don’t know why it feels like March was shorter than February, but there you go. This month’s assessment raced up on me — so much so I missed it entirely. But we’re not going to overlook it. That woudn’t be helpful, would…

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How to Be Stupid at Marketing Yourself

Posted on by lwidmer

What’s on the iPod: The Air Near My Fingers by The White Stripes Did you have a nice Easter/nice weekend? Ours was lovely. Saturday was sunny and warm enough to go into the garden. I pulled up as much whitlow grass as I could find, and we cleaned up twigs. Saturday night was church, as…

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Idea Thievery

Posted on by lwidmer

What’s on the iPod: Ghosts That We Knew by Mumford & Sons (clickable link!) Last chance, people! The 8 Steps to Conference Marketing Success e-course is about to disappear. Register by Monday, April 1st to reserve your spot in this self-study course designed to teach you how to attend a trade show and win new clients….

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When to Give it Away

Posted on by lwidmer

What’s on the iPod: Life by The Avett Brothers In 6 days, it will be gone. 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential…

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4 Ways to Put More Marketing Cash in Your Pocket

Posted on by lwidmer

What’s on the iPod: Through My Prayers by The Avett Brothers One more week to sign up! 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with…

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Marketing and Your Image

Posted on by lwidmer

What’s on the iPod: Hypnotize by The White Stripes There’s still time to join the 8 Steps to Conference Marketing Success self-study course!  Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential clients, and…

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  1. Devon Ellington Avatar
    Devon Ellington

    My brochure has become one of my strongest tools. This summer or fall, the website will undergo a major overhaul, but the new brochure is getting a lot of praise!

    Reply
  2. Lori Avatar
    Lori

    I'm about to overhaul mine, too. It's spring — time to clean house! 🙂

    Reply
  3. Jake P Avatar
    Jake P

    It's interesting to me that you and Devon are brochure fans. I did one back when I started, and it is a good exercise in assembling/organizing your thoughts. But I don't think I handed out more than a dozen of them. As with all things freelance, do whatever works for ya!

    Reply
  4. Lori Avatar
    Lori

    True enough, Jake. I use mine once a year mostly — at trade shows. Beyond that, not so much. I tend to send my portfolio via PowerPoint or just point clients to my website.

    Reply
  5. anne wayman Avatar
    anne wayman

    Wish you'd scanned a before and after of your card… design is fun, and it can eat up a tremendous amount of time. At least I've found in many ways I'd rather tweak the look/feel of my sites than do the actual daily marketing. One reason I love wordpress so much is it makes it fairly easy to make a massive change on a site.

    (just an fyi… I always have to refresh your capcha to see one or the other of the words… sometimes twice)

    Reply
  6. Lori Avatar
    Lori

    Anne, I wish I knew how to fix that. It's a lousy widget, and I'm sorry to have to do it. But I was getting 100 or more spam messages a DAY. It's the only way short of asking people to register, which I hate.

    Reply
  7. Paula Avatar
    Paula

    That reminds me, I need to ask my sister how my website is coming along…. Since she's squeezing it in for free around her paying clients, I knew it would take a while. (Maybe it will be done before her big vacation in May…when I'll be watching her dogs for 2-1/2 weeks.)

    Reply
  8. Jenn Mattern Avatar
    Jenn Mattern

    Great post Lori. Outdated designs can do a lot to hurt your business. That's especially true on the Web where it's so easy to look out of touch.

    Anne makes a great point in that things like WordPress make it easy to stay on top of these changes. It's so easy to install a better theme and there are countless designers out there who know the platform and can help improve existing ones. There's no good reason to have a site that looks stuck in the 90s, which is sadly how many writers' sites look. Because of that, those willing to take design seriously have a great opportunity to shine. (The same is true these days in things like book cover design.)

    I recently picked a new theme from an amazing design team that I just finished customizing for a new site merger / re-branding. (Thanks for all the feedback on that Lori!) It takes some time. But it always pays off in the end. Websites. Business cards. Brochures. They're all opportunities to make a good first impression. Blow it, and we might not get another chance.

    Reply
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