Words on the Page

What’s Your Social Media Goal?

Posted on by lwidmer

What’s on the iPod: Portland by Middle Brother Note: Sorry about the word verification glitch. I hate having that thing anyway, so I’ve removed it for the time being. If the spam returns, I’ll have to put it back up, but for now, let’s hope for the best. It was nice to have a day…

Your Own Drum

Posted on by lwidmer

What I’m reading: Netherland by Joseph O’Neill What’s on the iPod: The Wild Hunt by The Tallest Man on Earth Yesterday was a bit of a blur, though a relatively nice one. For a day that wasn’t littered with projects, I felt like I’d done quite a bit of work. I had lunch with a…

Image

Posted on by lwidmer

What’s on the iPod: Wilderness by Middle Brother Sinus infection. That’s the word from the doctor, who seems to think I did not have the flu but had this sinus infection the entire time. Truth? I think he’s full of it. I’ve had enough sinus infections to know what they feel like, what symptoms to…

4 Ways to Suck at Online Sales

Posted on by lwidmer

What’s on the iPod: Live and Die by The Avett Brothers How was the weekend? I’m not yet feeling over my flu/cold/whatever. Still stuffy and a little achy, but it felt good to finally sleep without waking up to cough incessantly. I spent some time on Friday looking for some sales page strategies. Anne and…

A List of Favorites

Posted on by lwidmer

What’s on the iPod: Imagine by Jack Johnson Today is fun day here on the blog. It’s not a day to worry the details (though I’ll probably do that with client projects). Instead, I’d love to share some of my favorites of 2012. Let’s start with music. Every post has a song I’m currently listening…

Death to Buzz Words

Posted on by lwidmer

What’s on the iPod: Still and Always Will by Vintage Trouble So far, so great this week. A massive, typically unwieldy project has been delivered to the client and the invoice is being processed. Also, I’m on top of an article assignment. All interviews are done and I’ve written the opening paragraphs. The rest is…

Your Online Marketing Kit

Posted on by lwidmer

What’s on the iPod: The Last Time by Taylor Swift Well, 2013 is starting slow, but I see looming a ton of potential projects that, if they all are assigned, could have me scrambling for extra hours in the day. Right now, I’m working on one article and a few small PR projects, which is…

Devon Ellington

I'm constantly honing it.

I'm debating whether to put a portfolio of different styles of pieces online.

The Jain Lazarus site has a media room. I'm debating whether or not to do one for the business writing.

I'm also thinking of doing a general author media kit along with the book-specific media kits.

I tend to have the best results with direct mail, so I'm building my local direct mail list as well.

Paula

I've never thought of an online marketing kit. Until now.

No wonder I love coming here – I always pick up great ideas.

Lori

Devon, that sounds like a good plan. Media kits are often overlooked, but we're attempting to sell our services just like any other business, so why not?

Paula, you probably already have the makings of a marketing kit — you just don't know it. 🙂

Paula

Oh, I have a marketing kit. It's just not an online one. It's a bunch of files I send out as needed.

Carol

Thank you for sharing the tips on online marketing. Online marketing is a boon to all the business owners. Even I also use various types of social media as well as other sites to promote my business.
florida web marketing

Holly Burke

To those who are planning to build their own small advertising agency that specializes in online marketing should read this out, this will make them knowledgeable about the course. Also this will give them a step ahead to those who aren't in the web-o-sphere.

Troy Flower

You really have to have a good set of online marketing strategy for this year because Google announces an update to its Panda algorithm. For sure an update to this algorithm will affect a lot of internet companies.

Ethan Peppin

Social media has always been a tool for effective digital marketing, because of its power to influence people and at the same time, gather information. Thanks for the list!

Phillip Mario

Online marketing has different branches that if properly utilized then it would translate into visibility and profit. You just have to make good use of it and find new ways to be unique, to have an identity.

Monroe Rocheleau

It's good to follow guidelines in involving oneself to some online marketing. Just to provide proper services and satisfy the client's demand correctly and properly.

Abby Marian

The one thing i got from this blog post is the importance of online reputation. Building internet cred could go a long way in establishing your online marketing strategy

Quentin Warner

Social networking has done wonders for the visibility and traffic of online businesses. You just have to think of a way to attract the audience and possible turn them into customers. Just don't overdo, be patient 'cause it does take time to have consistent audience.

Anna Savage

It is a must to know the basics of online marketing kit especially to those who wanted to conquer the cyberworld. This way, they could maximize the use of this kind of methodology to promote whatever thing they've got.

Cooper Cornish

Thank you so much for this! Social Media has a huge contribution the the marketing kit. It's always a part of the strategy to find the people, and be right where they are.

Alex Stanley

There are so many ways of doing an online marketing. One of its many ways is thru social media. A lot of businesses nowadays implement this kind of strategy.

David Wilson

You can also do listening to your client base by establishing a good business process outsourcing for them. It's like hitting two birds with one stone: you present both marketing strategies that you and your client do, though you should be more careful for having both names.

Bernard Appleby

Good point putting some emphasis on listening to the audience. That's a solid reason why most marketing campaigns (sometimes, even the contests and raffles) don't work; the marketers get so caught up in the outcome that they forget to take the target demographic into account.

Jessica

First rated blog! I'd like to add. I prefer using Pinterest for brand awareness. The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards. Best Wishes!!