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Guest Post: Repurpose with Good Intentions

Posted on April 9, 2013 by lwidmer

What’s on the iPod: Super Bass by Nicki Minaj (Yes I did, yes I did!) Good day of work yesterday. I started the second portion of a large project, scheduled some conference meetings, and worked through some revisions to a project. Plus, it’s finally gorgeous here on the East coast — yesterday was 75 degrees…

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Weekends to Recover From

Posted on April 8, 2013 by lwidmer

What’s on the iPod: Nothing Like You by Frightened Rabbit (live at Union Transfer) Oh, what a weekend! By the end of Saturday, well, it was Sunday. (Forgive my Captain Obvious moment this one time.) We awoke Saturday morning early and were in the car by 8 for the Tartan Day Parade in Manhattan and…

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Lateness on the Edge of Town

Posted on April 5, 2013 by lwidmer

What’s on the iPod: Middle Brother by Middle Brother It’s Friday already? I can’t believe it. I’ve no time for a weekend, but here it comes. I got a gig in two days ago that will have me busy through April, though I suspect I’ll have it done early. Also, I have an article due…

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Monthly Assessment: March 2013

Posted on April 3, 2013 by lwidmer

What’s on the iPod: 5 Years Time by Noah and the Whale I don’t know why it feels like March was shorter than February, but there you go. This month’s assessment raced up on me — so much so I missed it entirely. But we’re not going to overlook it. That woudn’t be helpful, would…

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How to Be Stupid at Marketing Yourself

Posted on April 1, 2013 by lwidmer

What’s on the iPod: The Air Near My Fingers by The White Stripes Did you have a nice Easter/nice weekend? Ours was lovely. Saturday was sunny and warm enough to go into the garden. I pulled up as much whitlow grass as I could find, and we cleaned up twigs. Saturday night was church, as…

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Idea Thievery

Posted on March 29, 2013 by lwidmer

What’s on the iPod: Ghosts That We Knew by Mumford & Sons (clickable link!) Last chance, people! The 8 Steps to Conference Marketing Success e-course is about to disappear. Register by Monday, April 1st to reserve your spot in this self-study course designed to teach you how to attend a trade show and win new clients….

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When to Give it Away

Posted on March 27, 2013 by lwidmer

What’s on the iPod: Life by The Avett Brothers In 6 days, it will be gone. 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential…

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4 Ways to Put More Marketing Cash in Your Pocket

Posted on March 25, 2013 by lwidmer

What’s on the iPod: Through My Prayers by The Avett Brothers One more week to sign up! 8 Steps to Conference Marketing Success self-study course: Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with…

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Marketing and Your Image

Posted on March 22, 2013 by lwidmer

What’s on the iPod: Hypnotize by The White Stripes There’s still time to join the 8 Steps to Conference Marketing Success self-study course!  Broken out into easy-to-follow sections, the course shows you every step in the process of marketing at conferences. You’ll learn how to choose a conference, when and what to communicate with potential clients, and…

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6 Ways to Get More from Your Marketing

Posted on March 20, 2013 by lwidmer

What’s on the iPod: Cruel and Beautiful World by Grouplove Want the highest return on your marketing investment? A recent survey of Chief Marketing Officers at Fortune 1000 companies showed that in-person meetings and events delivered the highest return on investment than any other marketing effort. One place to find a concentration of potential clients is the conference.That’s the…

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  1. Anne Wayman Avatar
    Anne Wayman
    March 20, 2013

    Well, you know we're working together on AboutWritingSquared and the 5BuckForum… I'm considering doing some stealth marketing in LinkedIN… maybe to a group of CEOs or something… by commenting on posts… time consuming and I'm feeling short of time right now.

    Reply
  2. Cathy Miller Avatar
    Cathy Miller
    March 20, 2013

    My new obsession is SlideShare. Because I like doing PowerPoint, I convert many of my blog posts and freebie stuff into presentations and post them to SlideShare. It's too early in the process for me to make any real assessment of the value, but one definite effect has been large bumps in the # of views.

    Reply
  3. Lori Avatar
    Lori
    March 20, 2013

    I like that, Anne. It's how I've managed to get some gigs.

    Cathy, I'm about to jump on the SlideShare train. It looks so cool…

    Reply
  4. Krista Avatar
    Krista
    March 21, 2013

    This is a little off topic but still related to marketing, specifically how NOT to market (in my opinion).

    I have some photos kicking around and I'm wondering whether they're good enough to sell, so I figured "what the heck, I'll just send out a few submissions to magazines and licensing agencies." I woke up this morning to a reply from one agency. The first sentence was that the photos weren't strong enough. Okay, good to know. Then he gave me a few web links to see what's selling. Also valuable.

    But, most of his email was devoted to selling me a course and a book. Guess who is selling the course and also happens to be the author of the book? Yup, him. Apparently this place has a licensing division and an education division.

    It may not be an outright scam, but it sure doesn't feel "right" to me.

    Reply
  5. Lori Avatar
    Lori
    March 21, 2013

    Oh, Krista. That sucks! I'm with you. Happy to have the feedback, but when you start selling me on something, I question the value of your suggestion.

    Reply
  6. Krista Avatar
    Krista
    March 21, 2013

    Yes! Especially when he stands to make 100% of the profits if I sign up for his course and buy his book. I would have been more likely to value the input if he had suggested resources not developed and being sold by him.

    I guess the skeptic in me wonders if the "licensing division" is real or merely a way for him to get contact info for potential customers.

    Reply
  7. Lori Avatar
    Lori
    March 21, 2013

    I see that on LinkedIn groups too, Krista. In one case, the woman is constantly prattling on about how FABULOUS this one association is. She never once mentions that she's an officer and sells both books and courses through it. I'm not inclined to believe her.

    You're smart to be skeptical.

    Reply
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