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3 Easy Ways to Make the Sale

Posted on February 20, 2013 by lwidmer

What’s on the iPod: Holland Road by Mumford & Sons It’s been an interesting week. I’ve seen projects come up instantly, and I’ve seen promised projects still lagging somewhere in limbo. I’m a little afraid that some of the projects I’d bid on or had been hired to do will all come in at the…

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4 Ways to Start Promoting This Week

Posted on February 18, 2013 by lwidmer

What I’m reading: Home by Toni Morrison What’s on the iPod: Me, Me, Me by Middle Brother Take a look at the poll just to the right of this post. Where does your promotion hang up? Let me know and I’ll try to help. One thing I’ve noticed so far is that starting a promotional…

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Anticipating Need

Posted on February 14, 2013 by lwidmer

What’s on the iPod: Super Bass by Nicki Minaj It’s been a busy week. I’ve completed two projects and started a third, plus talked with prospective clients on how I might be able to help them. I’ve even had some time for personal projects, though I had to schedule time to get to them. And…

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How to Screw Up Self-Promotion Without Breaking a Sweat

Posted on February 12, 2013 by lwidmer

What’s on the iPod: The Woodpile by Frightened Rabbit Yesterday felt more like weekend recovery than a work day, but I did get some projects started and a few completed. It felt good to work through a stomach upset and headache and still be productive (and actually useful). Today is more of the same —…

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Ten Commandments of the Overworked Freelancer

Posted on February 8, 2013 by lwidmer

What’s on the iPod: Last Time by Taylor Swift Ever have one of those days where everything goes nuts, usually after a number of days where not much at all is going on? Welcome to my Thursday. If you looked up nuts in the dictionary, I’d swear there would be a picture of my schedule…

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Five Ways to Promote Like a Pro

Posted on February 6, 2013 by lwidmer

What’s on the iPod: Holy by Frightened Rabbit Despite having three phone calls yesterday and an article to frame in, I felt like I had plenty of time. I wasn’t rushed, so I was able to squeeze in some conference marketing and work on a course project I’m developing. A good, productive day. As I…

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The Upsell

Posted on February 4, 2013 by lwidmer

What’s on the iPod: Portland by Middle Brother How was the weekend? Mine was lovely. The stepdaughter was home, and it was her birthday, so we were able to spend time with her and spoil her to some extent. She has to drive back to Maine today, which isn’t pleasant (it’s roughly 10 hours thanks…

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Monthly Assessment

Posted on January 31, 2013 by lwidmer

What’s on the iPod: Bleeding Out by The Lone Bellow Windy! Jeez Louise it’s windy out. Remember Hurricane Sandy? More than that. See, in Sandy, it went over us. Here, we have the cold air hitting the warm air. It was 66 degrees yesterday. Today it’s going to 28 with snow. No wonder I can’t…

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What’s Your Social Media Goal?

Posted on January 29, 2013 by lwidmer

What’s on the iPod: Portland by Middle Brother Note: Sorry about the word verification glitch. I hate having that thing anyway, so I’ve removed it for the time being. If the spam returns, I’ll have to put it back up, but for now, let’s hope for the best. It was nice to have a day…

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Your Own Drum

Posted on January 25, 2013 by lwidmer

What I’m reading: Netherland by Joseph O’Neill What’s on the iPod: The Wild Hunt by The Tallest Man on Earth Yesterday was a bit of a blur, though a relatively nice one. For a day that wasn’t littered with projects, I felt like I’d done quite a bit of work. I had lunch with a…

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  1. Devon Ellington Avatar
    Devon Ellington
    January 25, 2013

    I create jobs in organizations that excite me by convincing them that they can't live without me! 😉

    Reply
  2. Cathy Miller Avatar
    Cathy Miller
    January 25, 2013

    Oh doing things like annoying people with my #FF 🙂

    Sorry my sicky self missed the sales pages post. I am so right there with you about hating the supposed wisdom of looong sales pages. And that you have to click to yet another page to find out how much the frickin' thing costs.

    I also agree that in the end, it's what your client wants that matters. For example, I have clients who make readers provide contact information to have access to their case studies. Personally, I think that's a big mistake. I understand they are looking to capture leads, but I'd love to know how many they lose by the requirement. But, it's their choice.

    I follow the beat of my own drum by putting my Keep it simple spin on it – even if it turns out the client wants the long version. 😉

    Reply
  3. Paula Avatar
    Paula
    January 25, 2013

    One thing I try to do is to keep the "me, me, me" part of a query or LOI as low key as possible. No one wants to hear someone ramble on about themselves. They want to know how they stand to benefit if they hire you.

    It never hurts to ask a simple question either. That shows you're interested in what the potential client has to say, but it also can start a discussion.

    Reply
  4. Lori Avatar
    Lori
    January 25, 2013

    And they know it, Devon. 🙂 Smart companies.

    Cathy, you troublemaker! LOL I think the long-winded pages probably worked one time somewhere, but they ring false to me. I loathe them. I'd rather show paying customers for $X you get Y, Z, A, B…. none of the "Gee, how would you like to know everything I can possibly say on one topic?" I've never understood that approach.

    Paula, I love it. The discussion has to be part of it or what's the point?

    Reply
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