I’m about to say something that may shock you. I think specializing in one kind of writing is a bit of a trap. That’s coming from me, a specialist. If you were taking part in yesterday’s #FreelanceChat on Twitter, you might have seen the topic of a diverse portfolio of clients come up. Someone asked…
Finding freelance work
The #1 Client-generating Freelance Marketing Boost
Because I was on vacation last week (and far too busy the week before to get another post up before I left town), I missed all the great comments you’d left on my last post about the notion of a “going rate” in freelancing. So I took the time yesterday to reply to each of…
3 Easy Freelance Value-Adds (that boost your earnings & reputation)
When I wrote the title to this post, my finger accidentally hit the Caps button. Freelance Value-ADD is not a disorder, but man, what an appropriate Freudian slip. Why? Because we freelancers tend to have attention deficit when it comes to marketing ourselves. We jump from the tried-and-true last thing that got us hired to…
Freelance Job Posting Fallacies We Fall For (Almost)
I’m supposed to be writing an article right now. However, I saw something on Twitter that both shocked and saddened me. And then I got a bit upset. Because we are in a pretty tight economic landscape right now, there are plenty of helpful people posting job listings on social media. I applaud that. To…
3 Lies Inside the Six-Figure Freelance Writing Claims
It was a retweeted article — “Wow, this writer really knows how to be that six-figure writer!” Of course, I clicked. And of course, I read. And of course, I doubted. Why? Because it was once again touting how someone is making six figures through content-mill work. And when I saw what the writer was…
The Freelancer Guide to Inbound Marketing
About four years ago, I did something nuts. Well, I do a lot of things that could fall under that category. But this had to do with my freelance writing business. I admitted something right here on the blog that, well, kind of freaked me out a little. I wrote a post admitting that for…
Your Freelance Writing Career Reinvention
As I was writing yesterday what was my fourth article in six days, I realized something: How busy your freelance writing business is right now really depends on what your focus area is. I was fortunate enough to fall into — and build — a specialty area that is pretty much recession-proof. That is, until…
Beware the Freelance Writing Oversell
With the world in a literal crisis right now, you knew it was coming. It’s oversell time. Everyone and his uncle is trying to convince you that their product, their new book/webinar/course/paid whatever is exactly what you need right now. You’re probably already seeing sales, limited-time freebies, and pushes coming from the lists you subscribe…
3 Ideas for Successful Freelance Marketing (Yes, even now)
There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…
Freelance Writing Marketing Mistakes You Didn’t Know You Were Making
A while back, there was an odd exchange happening on a forum I frequent. One of the forum members asked a pretty general question about, you guessed it, how to find more work. The writer did give a snapshot of her background, and stated, amid a bit of complaining about her lot in life, that…