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Finding freelance work

The Truth About Job Board Freelancing

Posted on May 11, 2022May 10, 2022 by lwidmer

You’ve done it. Admit it. I’ve done it, too. You’re not alone. I’m talking about applying to ads listed on job boards or (gasp!) on paid job listing sites. The ads are enticing. The posters are asking for exactly the skills you have. So what the hell, right? Apply. Take a few minutes — maybe…

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4 Better Freelance Client Moves

Posted on May 4, 2022January 28, 2023 by lwidmer

“Find freelance work on Google.” “Write for greeting card companies.” “Easy way to find magazine gigs.” Know what all of these have in common? Well, besides being tweets I’ve seen recently. Every single one of these statements is a quick way to get work. But each is also a quick way to go down the…

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5 Ways to Unstick Your Freelance Writing Career

Posted on February 22, 2022February 21, 2022 by lwidmer

I saw this question on Twitter yesterday: What advice would you give a freelance writer who is stuck at their next career step? They’re not new & not an expert. Not making pennies, but not making enough. Haven’t we all been there? We get the credits built up, get client relationships solidified, find our rhythm…

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One Freelance Ask You Should Never Make

Posted on February 10, 2022February 9, 2022 by lwidmer

It happened to me last week. Twice. To be fair, it happens to plenty of established writers pretty regularly. I’m no exception, believe me. It comes from friends, but mostly it comes from strangers. It’s unpleasant no matter who it comes from. I’m talking about someone asking for my “overflow” work. Let’s just skip the…

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5 Freelance Mistakes I Made (& what to do instead)

Posted on November 10, 2021November 9, 2021 by lwidmer

I turned down a steady gig recently. Two actually. And I don’t regret it. The first one was a no-brainer. The pay was there, but the workload was a bit much for what was expected. I would have lost money — and time — if I’d kept that client. So I politely declined further assignments….

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Rocking a Freelance Niche (while staying a generalist)

Posted on October 25, 2021October 22, 2021 by lwidmer

Even though I missed it last week, there was a good conversation going on Michelle Garrett’s Twitter #FreelanceChat. The topic turned to niche writing. It’s a common discussion point among writers because it’s a common problem. Should I niche or should I generalize? And like most discussions on the topic, the Twitter conversation split pretty…

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6 Ways to Boost Your Freelance Writing Career Now

Posted on July 20, 2021July 19, 2021 by lwidmer

Ever see those tweets and posts on social media in which the writer literally asks for work from an unnamed client or fellow writer? Annoy the hell out of  you too, right? A friend alerted me to one such Twitter ask. The writer asked for someone to throw work their way — writing yes, but…

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Niche Writing: Spreading Your Niche Net Wider

Posted on June 25, 2021June 24, 2021 by lwidmer

When the world locked down last year, how did your freelance writing business hold up? If you are a niche writer — someone who works in a specialized topic area — the answer depends on your particular niche, doesn’t it? If you are a travel writer, you had to look elsewhere for work in many…

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Guest Post: Does that Freelance Job Really Fit?

Posted on June 23, 2021June 22, 2021 by lwidmer

I love it when Randy Hecht does a brain dump. Randy is the moderator of LinkedEds & writers group, and man, has she seen some stuff. Anyone who is a member of the group has seen some stuff because some writers are just putting everything out there, whether they should or not. One of the…

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Breaking Free of the Freelance Low-earnings Rut

Posted on June 8, 2021June 7, 2021 by lwidmer

Freelance writer, is  your struggle too real sometimes? I ask this because in conversation with another writer, I realized that for far too many writers, breaking out of their current earnings level is a battle they wage daily. In the feast/famine cycle of freelancing, famine has settled in for the long haul. Are you one…

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  1. Gabriella Avatar
    Gabriella
    June 8, 2021

    This is one of the first things I learned from you, Lori. When you’re swamped, raise your rates. Or when you want to break out of an earnings slump, find better-paying clients. I chose to raise my rates, and nobody flinched. I now do it regularly, about every other year.

    And I passed your advice onto a professional coach friend of mine. She was taken aback, then did it. And not a client fell by the wayside. Prices go up. Why shouldn’t ours?

    It’s so simple it’s profound.

    Also, yes on the trade association writing! I’ve done it my whole career, for real estate trade pubs and legal trade pubs. They pay professionally. The consumer pubs/sites I’ve worked for recently paid less.

    I have no idea why trade pubs are looked down on. The ones I write for are run by true journalists and are doing really great work. Yes, they have to work within the confines of the mission of the organization. But for professionally run trade pubs, that doesn’t mean not reporting accurately. It means angling your work to focus on the issues critical to your audience. Big difference.

    Reply
    1. lwidmer Avatar
      lwidmer
      June 8, 2021

      Gabriella, that little strategy is amazing, isn’t it? Just raise the rates. Stop futzing, stop overthinking. Just do it. I lost one client over it, and it was one I was sad to see go, but then quickly forgot when the higher-paying clients came knocking.

      Trade association writing built my career! Totally right beside you on that. “They pay professionally.” YES. All day long on that! Consumer pubs can, but the competition is fierce. Trades are standing there with money saying “Anyone? Hello?”

      I don’t understand the aversion, either. The topics are just as exciting — I’ve written about cannabis, sexual harassment, gender wage gap, women in business, New Orleans and how it was a prime hurricane target (four years before Katrina)…. The articles just had a different answer to the “What does that mean to the reader?” question.

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    June 9, 2021

    Wait a sec….MY guest post changed YOUR marketing habits? Did I wake up in Backwardsland? I may bask in that revelation all day. Thank you!

    About 90% of the magazines I write for are trades. Sure, I’ve encountered a couple that pay under 50-cents a word, but most seem to fall somewhere between 50¢-$1/word, occasionally more. I think most people overlook them for one of two reasons: they don’t know how many trades there are, or they don’t think they’re “glamorous.”

    Something I’ve realized: Reputable trades tend to be smart and treat the material seriously (yet many still have fun with titles, art, and leads), while consumer titles often dumb down copy to placate mass audiences. In both cases it’s because they are catering to their core readers.

    Reply
    1. lwidmer Avatar
      lwidmer
      June 9, 2021

      LOL Paula, you had to know that, right? Your LOI post boosted my own business. And revel all day, sister! You deserve that and more.

      Yep, I laugh when people say they don’t want to write for trades, and they have that curled-lip look going on at the same time. I find trades to be so much more interesting. And like you said consumer pubs do dumb down the copy. Drives me nuts. Some suck the creativity right out of it, too. Why bother, I say?

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