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Author: lwidmer

Ending the Freelance Rate Dance

Posted on by lwidmer

I’m betting you’ve had a conversation just like this at one point in your freelance career: Client:  …. so that’s what we’re needing. Any questions? Writer: Yes, what is your budget for this? Client: Well, we’re hoping to find a writer who fits with our needs first, then we will go down that route. At…

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4 Ways to be Your Own Freelance Coach

Posted on by lwidmer

I’m going to share a secret with you: Business coaches are helping you discover some pretty common-sense stuff. Okay, not a big secret after all. But a coach — a good coach — can help you uncover the simple shit you’re overlooking. They can give you some pretty good advice on what to try to…

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3 Steps to Blissful Freelancing

Posted on by lwidmer

Freelancer: Just how happy are you? Really? I didn’t set out to ask, nor answer that question this month. Yet after nearly three weeks of being away from the computer and driving across the country, it’s exactly the question I found myself wrestling with. And wrestle I did for about 1,967 miles. Yet somewhere mid-Kansas…

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Freelance Shorts: Random Advice to Improve Your Writing Biz

Posted on by lwidmer

With summer bearing down, it’s a great time to reassess your freelance writing business. Anytime is a good time, but if things are slowing down or you’re needing to step away, use the time to find better footing within your business. Since it’s also a time when my life goes into vacation mode and utter…

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Tuesday Freelance Take: Taking Time Off

Posted on by lwidmer

It’s the unofficial start to summer. A time when vacation schedules are blown up by deadlines, laptops are packed along with beachwear, and conference calls happen from the car. Such is the life of a freelancer. Or not. How about not? My summer is already mapped out. I have three months of traveling, with some…

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1 Move That Can Increase Freelance Income (and it’s not what you think)

Posted on by lwidmer

On a former teacher’s Facebook post recently, I was bemoaning how I’d been writing in my specialty area for 22 years and how I still get sources — typically men — overexplaining the industry to me. You know, the industry about which I’ve written articles that they’ve read. In one hilarious case, an over-explainer actually…

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The Truth About Job Board Freelancing

Posted on by lwidmer

You’ve done it. Admit it. I’ve done it, too. You’re not alone. I’m talking about applying to ads listed on job boards or (gasp!) on paid job listing sites. The ads are enticing. The posters are asking for exactly the skills you have. So what the hell, right? Apply. Take a few minutes — maybe…

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1 Top Freelance Switch for Better Clients

Posted on by lwidmer

I saw an article promoted last week on Twitter that was labeled “excellent” by the poster. It was writing-related, so of course I clicked. Should have saved my digits the energy. It turned out the article was the basic beginner freelancer stuff. Not that there’s a single thing wrong with helping freelancers get started. I…

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4 Better Freelance Client Moves

Posted on by lwidmer

“Find freelance work on Google.” “Write for greeting card companies.” “Easy way to find magazine gigs.” Know what all of these have in common? Well, besides being tweets I’ve seen recently. Every single one of these statements is a quick way to get work. But each is also a quick way to go down the…

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What to Do When an Anchor Client Disappears

Posted on by lwidmer

Let me start by saying how much I hate the term “anchor client.” Reason: There is no such thing as a sure thing. So, considering someone an anchor of your business is a seriously bad idea. When that anchor breaks away, you’re drifting. Another reason: You tend to moor yourself and your businesses to anchor…

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  1. Diane Avatar
    Diane

    I embraced my octopus!

    My octopus really needs a revisit right now. Thanks for the reminder! (And for another great post.)

    Reply
    1. lwidmer Avatar
      lwidmer

      Thank YOU for the idea originally, Diane!

  2. Gabriella Avatar
    Gabriella

    Such wise advice!

    I agree, yolking yourself to any clients –and doing nothing more–is a bad idea! But I do worry that I’ll lose a client, as you did, and it’ll be a blow (to me ego, too!).

    You can’t say it enough about raising rates. As you know, I did it with two clients recently, and they didn’t bat an eye. I was thinking of your advice as I did it. Thank you for saying it until you’re hoarse!

    Reply
    1. Lori Avatar
      Lori

      Oh, you’re welcome, Gabriella! You know I had to repeat it for myself too, right? 😉

  3. Dava Avatar
    Dava

    My goal since I started, eons ago, was to have enough clients that none were worth more than 20% of my annual income. I don’t think I’ve quite reached it yet, but I’m closer than I’ve ever been before, and I know that even if one of the bigger clients disappeared I’d be fine. It’s a GOOD feeling.

    But, complacency is a real problem. I’ve definitely gotten lazier when it comes to marketing, and depend on referrals a whole lot more than I ever imagined I would. My quick income solution would be to reach out to past clients and ask for work, but I ought to be doing that anyway.

    Good things to think about here, as always, Lori. Thanks!

    Reply
    1. Lori Avatar
      Lori

      That IS a good feeling. It’s a great goal too, Dava. I hadn’t thought of it in those terms, but man, that makes perfect sense. Thank you.

      Oh, complacency! Know it, living it. 😉

    2. Paula Hendrickson Avatar
      Paula Hendrickson

      Dava saying she’s lazy about marketing means she’s probably only doing about twice as much as the average freelancer instead of 10 times or more. As her accountability buddy, I know.

    3. Lori Avatar
      Lori

      LOL I had a feeling, Paula. 😉

  4. Paula Hendrickson Avatar
    Paula Hendrickson

    My first reaction to “anchor clients” was the same I have to all buzzwords and terms – onboarding, funneling, and all of those irksome business phrases I try to push out of my brain: Ugh.

    I’ve never used the term, really. I have four of five regular clients. Pre-pandemic I was close to having an octopus of my own. Lost three clients almost over night. Added one new one last year. They’re changing directions this year, but I’ve recently added two new clients. One should have quarterly opportunities, the other monthly. That should fit in nicely with the more random assignments from my longer-held clients. I’d still like to have a fully-armed octopus. I’ll get there one of these days.

    Reply
    1. lwidmer Avatar
      lwidmer

      Ugh is right.

      I think my newest peeve is the word “granular.” That could disappear today and I’d not miss it. I don’t even use it to describe granular things like salt, sand, sugar …

    2. Paula Hendrickson Avatar
      Paula Hendrickson

      “Let’s unpack this down to the granular level.”

    3. lwidmer Avatar
      lwidmer

      Did you hear that, Paula? That was my head exploding. LOL

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