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Author: lwidmer

One Preemptive Move to Reduce Freelance Client Friction

Posted on by lwidmer

Quite a few years ago, I had this client. She handed me an unwieldy project every year and paid me well to tackle it. What she didn’t pay me for was the barrage of emails she sent. Each time she thought of something, she’d send an email. When you’re receiving and answering about 12 emails…

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Taking the “Gig” Out of Freelancing

Posted on by lwidmer

It’s 2022. Do you know where your freelance writing career is? I’ll tell you where it isn’t — in the gig economy. You, my writerly friend, are not a gig worker. Ah, but far too many people writing far too many articles on gig workers tend to lump professional writers (you know, you) in with the…

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3 Steps to Winning Freelance Client Work

Posted on by lwidmer

I’m a Hidden Brain junkie. No surprise then that this idea comes from a Hidden Brain podcast. The episode talked about hidden obstacles: why consumers don’t buy, why people aren’t convinced of facts, etc. It’s all about friction. More to the point, it’s about removing friction. Friction is that thing that stops you from acting….

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Freelance Ethical Boundaries (and how to spot attempts to cross them)

Posted on by lwidmer

Not long ago, I had a conversation with a potential client at a trade show. The prospect was indicating a strong need for my services, and he promised to call me the following week. When that call came, I was prepared. Since the prospect had told me his needs — thought leadership articles — I…

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The Biggest Freelance Myth of All Time

Posted on by lwidmer

Know what I saw the other day? I saw a tweet by someone hiring writers. WriterS — plural. The ad went like this: UX Writer – Up to $35/Hr Copywriter (Health Science) – $25-$29/hr Movie/News Writer –  …. The list went on, but the first two listings tell you everything you need to know about…

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Finding Freelance Work: How NOT to Do It

Posted on by lwidmer

This post is a lot like my This Job Not That Job posts. Only difference is that the offender — and ironically, the victim — is none other than the freelance writer. How many times have we seen it? How many times have I blogged about it? (Hint: several times. Several. Times.) How many times…

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1 Strategy for Freelance Cover Letters That Don’t Say, “I can write anything”

Posted on by lwidmer

Holy hell. It’s September. How did that happen? More to the point, how are you situated for ramping up your freelance writing business? Have you been good about marketing all summer, staying in touch with current clients, and reaching out to network with those would-be clients? If not, fear not. While it’s not ideal timing…

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1 Freelance Move That Nets More Work

Posted on by lwidmer

“I liked it a lot. It looks like you have been with this company for years.” That’s feedback that a writer friend received from a new client. One two-hour job that was written in the company’s voice to the audience they’d stated. Know what that does? That small job netted my writer friend some serious…

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Writer’s Roundup: Posts to Improve Your Freelancing

Posted on by lwidmer

How’s your August going? Ready for that post-Labor Day client crush? You do experience that, right? Or does your rush come during the summer months? Whenever your rush is, there’s almost always an opposite drought period. Mine used to be around July 4th, then right before December until mid-January. These days, the work is much…

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The Freelance Semi-retired Kinda Life

Posted on by lwidmer

Did you just start humming this song? The lyrics are on target for those of us who are transitioning out of our freelance writing career and into a slower-paced one. I want somethin’ else To get me through this Semi-charmed kinda life That’s what I want to talk about today — how to get to…

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  1. Cathy Miller Avatar
    Cathy Miller

    Well, I know you know my situation only too well, Lori. I would say the biggest suggestion is stay true to yourself and expect it won’t go as planned.

    I had two longtime clients (since my 1st year as a freelancer). One especially was ideal in delivering work regularly, easily managed, work I loved, and people I loved. Then the pandemic hit. Everything changed. I lost the two longtime clients. I figured they would be the ones I could depend on. The second one recently indicated they may have something later in the year. We’ll see.

    To be honest, I did not try very hard to replace them. Maybe with my Momcare and a very long working career, I needed the break. I am just beginning to resurface. I have a call with a prospect that looks good (came from the 1st time I actually attempted to market – funny how that works).

    Anyway, I refuse to beat myself up as a big part of retirement is taking care of your needs. I wish you well on your journey and know you will handle it like a champ.

    Reply
  2. Cathy Miller Avatar
    Cathy Miller

    P.S. I’ve shared that I’m semi-retired and it has not seemed to be a big deterrent. It explains my limited capacity and I share that I love the work is why I still take on some work. My existing clients totally get it but I’ve had inquiries from new ones who know my status but still want to talk. That’s my experience anyway.

    Reply
    1. Lori Avatar
      Lori

      I’ll have to rethink that notion then, Cathy. I was nervous that my admitting that could work against me. I stand corrected!

      I think you’re where you need to be with your mom, from what I see. It would be tough adding stress from too much work into taking care of her. It’s the beauty of what we do– we get to define our needs first, and when that matters most to us.

    2. Cathy Miller Avatar
      Cathy Miller

      I’m not saying my approach is the right one. What do I know? It seems to be accepted (perhaps more than I thought it would). Maybe we can thank the Great Resignation for that. 🙂 Do what’s right for you & your gut.

    3. Lori Avatar
      Lori

      Trust your gut — Great advice. 🙂

  3. Paula Hendrickson Avatar
    Paula Hendrickson

    I’m guessing here – and mind you, it’s only a guess – that quality clients don’t mind hearing you’re semi-retired because it also conveys that you now are more selective about the clients you do work with.

    Reply
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