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Author: lwidmer

Taking the “Gig” Out of Freelancing

Posted on November 3, 2022November 2, 2022 by lwidmer

It’s 2022. Do you know where your freelance writing career is? I’ll tell you where it isn’t — in the gig economy. You, my writerly friend, are not a gig worker. Ah, but far too many people writing far too many articles on gig workers tend to lump professional writers (you know, you) in with the…

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3 Steps to Winning Freelance Client Work

Posted on October 24, 2022October 21, 2022 by lwidmer

I’m a Hidden Brain junkie. No surprise then that this idea comes from a Hidden Brain podcast. The episode talked about hidden obstacles: why consumers don’t buy, why people aren’t convinced of facts, etc. It’s all about friction. More to the point, it’s about removing friction. Friction is that thing that stops you from acting….

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Freelance Ethical Boundaries (and how to spot attempts to cross them)

Posted on October 14, 2022October 14, 2022 by lwidmer

Not long ago, I had a conversation with a potential client at a trade show. The prospect was indicating a strong need for my services, and he promised to call me the following week. When that call came, I was prepared. Since the prospect had told me his needs — thought leadership articles — I…

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The Biggest Freelance Myth of All Time

Posted on September 26, 2022September 23, 2022 by lwidmer

Know what I saw the other day? I saw a tweet by someone hiring writers. WriterS — plural. The ad went like this: UX Writer – Up to $35/Hr Copywriter (Health Science) – $25-$29/hr Movie/News Writer –  …. The list went on, but the first two listings tell you everything you need to know about…

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Finding Freelance Work: How NOT to Do It

Posted on September 16, 2022October 27, 2022 by lwidmer

This post is a lot like my This Job Not That Job posts. Only difference is that the offender — and ironically, the victim — is none other than the freelance writer. How many times have we seen it? How many times have I blogged about it? (Hint: several times. Several. Times.) How many times…

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1 Strategy for Freelance Cover Letters That Don’t Say, “I can write anything”

Posted on September 6, 2022September 1, 2022 by lwidmer

Holy hell. It’s September. How did that happen? More to the point, how are you situated for ramping up your freelance writing business? Have you been good about marketing all summer, staying in touch with current clients, and reaching out to network with those would-be clients? If not, fear not. While it’s not ideal timing…

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1 Freelance Move That Nets More Work

Posted on August 29, 2022August 26, 2022 by lwidmer

“I liked it a lot. It looks like you have been with this company for years.” That’s feedback that a writer friend received from a new client. One two-hour job that was written in the company’s voice to the audience they’d stated. Know what that does? That small job netted my writer friend some serious…

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Writer’s Roundup: Posts to Improve Your Freelancing

Posted on August 15, 2022August 12, 2022 by lwidmer

How’s your August going? Ready for that post-Labor Day client crush? You do experience that, right? Or does your rush come during the summer months? Whenever your rush is, there’s almost always an opposite drought period. Mine used to be around July 4th, then right before December until mid-January. These days, the work is much…

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The Freelance Semi-retired Kinda Life

Posted on July 29, 2022September 6, 2022 by lwidmer

Did you just start humming this song? The lyrics are on target for those of us who are transitioning out of our freelance writing career and into a slower-paced one. I want somethin’ else To get me through this Semi-charmed kinda life That’s what I want to talk about today — how to get to…

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Ending the Freelance Rate Dance

Posted on July 13, 2022July 15, 2022 by lwidmer

I’m betting you’ve had a conversation just like this at one point in your freelance career: Client:  …. so that’s what we’re needing. Any questions? Writer: Yes, what is your budget for this? Client: Well, we’re hoping to find a writer who fits with our needs first, then we will go down that route. At…

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  1. Gina Avatar
    Gina
    July 13, 2022

    What if a client has no idea what they should pay? Do you provide a price? Thanks.

    Reply
    1. lwidmer Avatar
      lwidmer
      July 14, 2022

      Gina, I think you should. It saves everyone time and energy if the price doesn’t match what they can pay. Knowing whether or not they have a clue might be tough to determine unless they’re straightforward with it, but definitely provide a price. I don’t think dancing on either side of the equation serves any purpose.

  2. Paula Hendrickson Avatar
    Paula Hendrickson
    July 15, 2022

    If/when I wind up in that situation I think I’ll just say: Instead of wasting my time, let me know when you have your budget figured out.

    Reply
    1. lwidmer Avatar
      lwidmer
      July 15, 2022

      A great response, Paula. Have you found in those cases where you didn’t insist, you did end up spinning your wheels?

      I had one situation where the client heard my price, reacted, but never negotiated. When they got in touch a month later, a different person was in my email. A flurry of emails came in. I bypassed most of them and went to her last one, which said the job “was paying” $1,500 — $3K less than my quote and a hell of a lot less money for the amount of work involved. I passed.

      But the attempt to get me on board without telling me the rate left a bad taste. It felt deceptive, which wasn’t the vibe I got from the first contact. I understand having a budget. I don’t understand shoving work at someone without negotiating and doing it without a discussion.

    2. Paula Hendrickson Avatar
      Paula Hendrickson
      July 16, 2022

      They probably assume all freelancers are “hungry” and therefore willing to accept less than they likely have budgeted.

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