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Author: lwidmer

Free Advice Friday: This Job, NOT That Job

Posted on September 6, 2019September 3, 2019 by lwidmer

Let’s just say that the seriousness that seems to settle in around September does not translate to all things. Take job postings, for example. Occasionally, I will look through places like Craig’s List job ads for this post. Not for potential work for myself, no no. I’ve not cruised a job board for that in…

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The Big Freelance Buckle Down

Posted on September 4, 2019September 3, 2019 by lwidmer

Jeezuz. Where did that summer go? Kids are back to school. Vacations are over. So what time is it? Time for you to buckle down and get that freelance writing business growing. Maybe you struggled all summer to find work. Maybe you coasted, knowing you had a fallback income from a significant other. Maybe you…

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Idea File: Study, Study, Study

Posted on August 26, 2019August 21, 2019 by lwidmer

So you’re sitting here at the ass-end of August, and you’re wondering where to find work. Magazines, my writerly friend. Turn to magazines. I love magazine work. Since I started my college days in the journalism department, I’ve loved creating articles. Maybe you love article writing, too. But the ideas — they don’t always come…

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What Freelance Writing Has Taught Me

Posted on August 23, 2019August 22, 2019 by lwidmer

It’s Friday, and I’m traveling. So let’s keep it lighter. I was witnessing an acquaintance’s meltdown recently over a minor (seriously minor) issue. Instead of just getting it together (there was a slight snafu in their presentation), they became flustered. Then more flustered. Then they declared it was “such a disaster.” It wasn’t. It was…

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The Art of Not Putting All Your Freelance Eggs in One Basket

Posted on August 21, 2019August 20, 2019 by lwidmer

Sometimes life hands you lessons that, thankfully, you don’t have to learn firsthand. It was December 28, 2001 or 2002. I was at my desk at the magazine. I’d just finished an article that quoted heavily this firebrand company that had opened its doors a few years prior and had risen to household-name status (well,…

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Marketing to Other Freelancers: You’re Doing it Wrong

Posted on August 16, 2019August 19, 2019 by lwidmer

“Hey.” “Hey yourself,” said Jem pleasantly. “I’m Charles Baker Harris,” he said. “I can read. ” “So what?” I said. “I just thought you’d like to know I can read. You got anything needs’ readin’ I can do it….” “How old are you,” asked Jem, “four-and-a-half?” “Goin’ on seven.” “Shoot no wonder, then,” said Jem, jerking…

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How Freelance Writers Get Sucked into Low-paying Work (and how to stop it)

Posted on August 9, 2019August 12, 2019 by lwidmer

Imagine getting this email: Hi (your name): Just wanted to let you know I’ve moved to a new company, and we’re looking for writers. I recommended you since we’d worked together when I was at the last company. Do you have time to chat on the phone? So you call. The conversation goes something like…

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The Cynical Side of Freelance Writing

Posted on August 5, 2019August 5, 2019 by lwidmer

Call me cynical. Actually, don’t. I’m not cynical, not when it comes to my job. I love my freelance writing career. Sure, there are shitty parts, like content mills disguised as actual clients, job boards that cause freelancers to fight for the lowest possible rate, scary-bad job postings that are either completely clueless (and low-paying)…

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6 Easy Marketing Hacks for Freelancers

Posted on August 1, 2019August 1, 2019 by lwidmer

On Twitter, I’ve been following the #MarketingStrategy hashtag for about a year. There’s good advice there, but generally, the marketing tweets are often framed in the jargon that scares off most people trying to build a marketing strategy. Algorithms. Conversion rates. Digital transformations. Crowd funding. Can you learn this jargon? Sure. They’re not difficult concepts….

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The Freelance Writer’s Client Screening Kit

Posted on July 29, 2019July 25, 2019 by lwidmer

A few years ago, I was in conversation with a potential client over a few projects they were looking to complete. The conversation went well. However, I didn’t agree to work with them. Oh, they did ask me to take on their projects, but I turned them down cordially. The reason: They didn’t pass the…

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  1. Paula Hendrickson Avatar
    Paula Hendrickson
    July 29, 2019

    Yesterday a neighbor, who recently applied to an MBA program, was telling me about the interview for it, and said, “They thought they were interviewing me, but I was interviewing THEM.”

    Perfect mindset for initial discussions with potential clients, huh? When you’re being interviewed and feel like you’re being judged, you can get defensive or nervous. Switching the mindset to one where you’re determining if the potential client is worthy of your time puts you in control.

    Reply
    1. lwidmer Avatar
      lwidmer
      July 29, 2019

      Bingo! That exactly, Paula.

  2. Devon Ellington Avatar
    Devon Ellington
    July 30, 2019

    I consider interviews mutual. I interview them as much as they interview me, and when they’re not a good match, I withdraw either at the interview or just after. One thing around here that bothers me is an immediate question about marital status. That’s not relevant to my writing, and not anybody’s business; Red flags are also demanding I provide specific types of technology — um, no, if you need me to use a specific platform or type of program, you either provide the equipment or, if it’s something I have, I charge a kit fee. Buh-bye.

    Reply
    1. lwidmer Avatar
      lwidmer
      August 1, 2019

      I’ve turned down a number in the past, too. It doesn’t make sense to take a job when my gut tells me the fit is way, way off.

      Yes — the “must have” list of technology can get a little expensive for freelancers. I’ve been able to counter that once or twice with “I provide a Word version for you to format as you like.”

      I guess that’s the nice way of saying I’m not plunking down my money for a program I’ll use once.

  3. Devon Ellington Avatar
    Devon Ellington
    July 30, 2019

    And I would say that, around here 99% of the clients, when asked about budget, respond, “I don’t have one.” To which I respond, “Let’s have another conversation about specifics when you put one together.” To which they respond, “Why don’t you do that for me?” When I respond with the fee for that, I get a shocked look and, “Oh, but shouldn’t you be doing this for free?” Um, no, it’s a task with billable hours. Buh-bye.

    Reply
    1. lwidmer Avatar
      lwidmer
      August 1, 2019

      How can you not have a budget? Oh, because you don’t intend to pay!

      Next.

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