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Author: lwidmer

Wednesday Conference-induced Link Love

Posted on April 18, 2012 by lwidmer

What’s on Pandora: I’ll Drink to That by Smash Cast I’m writing this pre-conference, but I intend today to be my last day at the conference. I have one client meeting and today’s the day I want to attend a few sessions and get some press events in. As of Sunday when I’ve written this…

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Showing Your Chops

Posted on April 17, 2012 by lwidmer

What’s on Pandora: You’re No Good by Linda Ronstadt I’m still at the conference. Today I’ll be dropping by booths and attending press events and educational sessions. A full day topped off with a hospitality suite in the evening. I’ve invited a PR chum along so she has somewhere to go and so we can…

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Policies and Job Must-Haves

Posted on April 16, 2012 by lwidmer

What’s on Pandora: She Said She Said by The Beatles Conference time for me! Make no mistake — I’ve prepared for this for months. The contacts were made through research and reaching out via email. The appointments were made in the last few weeks. The RSVPs for the various functions were made last week, and…

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Things That Make My Head Explode: Part Eight

Posted on April 13, 2012 by lwidmer

What’s on the iPod: Little Boxes by Walk off the Earth Another slow-ish day yesterday. I liked it because I was able to get some personal writing done early before concentrating on client work and marketing. I’m eager to see people at the conference (starting Sunday night, oh my!), and I’ll be happy to get…

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Knocking Down Roadblocks

Posted on April 12, 2012 by lwidmer

What’s on the iPod: Raglan Road by The Chieftans with Joan Osborne I want to thank Sharon Hurley Hall for today’s post on her blog. Sharon reviews my ebook, Marketing 365. Thank you, Sharon! Please give her some comment love. I think I’m ready. The brochures are printed, the wardrobe is sorted, and the shoes…

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Writing Tool #4: Empathy

Posted on April 11, 2012 by lwidmer

What’s on the iPod: Everybody Talks by Neon Trees I spent yesterday perfecting a brochure (which I’m sure I’ll hate the minute it’s printed), working on client sales sheets, and brainstorming both article and blog ideas. It’s been slow and I’m getting tired of waiting for projects that should have been here last week. My…

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Writing Tool #3: Time Management

Posted on April 10, 2012 by lwidmer

What’s on the iPod: No News by Lonestar Head over to the Productive Writers blog to see John Soares’ interview with Anne Wayman and yours truly. Thanks, John! Bit of a blur yesterday in terms of getting work done or anything remotely associated with marketing. I did have contact with three potential clients — the…

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Things That Are Never Okay

Posted on April 9, 2012 by lwidmer

What’s on the iPod: The Adventures of Rain Dance Maggie by Red Hot Chili Peppers Did you have a wonderful weekend? If I were to paint a picture of the perfect Easter weekend, we had it. Sunny, warmish, everything was green and in bloom, and we were compelled to take two walks on Sunday because…

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Friday Peeves

Posted on April 6, 2012 by lwidmer

What’s on the iPod: Love Interruption by Jack White A mindful Good Friday and Passover to you all. May whatever your celebration is be blessed and filled with love. Though I made an effort to avoid it when possible, I didn’t give up complaining for Lent. Good thing, for there was plenty going on this…

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Writing Tool #2: Flexibility

Posted on April 5, 2012 by lwidmer

What’s on the iPod: Only Love Can Break Your Heart by Neil Young I love when you inspire posts, and today is no different. Last week we talked about traits of a successful freelancer. Damaria Senne, author, blogger, and wonderful human being, said for her, a freelancer needs flexibility – “A willingness to try new…

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  1. Cathy Miller Avatar
    Cathy Miller
    April 5, 2012

    Love this attitude as well. Hey, if you don't take care of business, who will? 🙂

    I particularly like the abandon what you thought would be good ideas if they don't strengthen your business. When I first started my business, I fell into old corporate habits and took on projects for my former employer that really didn't fit my new business and were not even something I enjoyed. It was the insecurity of moving into untried territory that had me falling back on what was safe.

    Once I committed to the risks of my new business, I was able to move on and was much happier for it.

    Reply
  2. Jake P Avatar
    Jake P
    April 5, 2012

    Clearly I'm a GenXer, based on hearing "what the hell" and immediately thinking of the saltier phrase used in "Risky Business."

    I'd like to think I'm pretty flexible with managing client workstyles, though I prefer some to others. Like the example I used yesterday, I'm *personally* a person for whom constant updates seem like busywork; by if that's what the payer prefers, I'll adapt with a smile on my face and a spring in my step.

    Reply
  3. Paula Avatar
    Paula
    April 5, 2012

    Flexibility applies to many things: Time, fees, assignments, subjects, project types, office location and as Jake noted, in dealing with people.

    Freelancers are the chameleons of the business world.

    Reply
  4. Lori Avatar
    Lori
    April 5, 2012

    Cathy, we learn that lesson the tough way, but we sure do learn it! I took on bad projects all too often in the beginning. Learning how to walk away did so much good for my business.

    Jake, I can't say it without thinking it. 🙂 Great point about adapting to the client's preferred process. I've had to use bulleted lists, daily notes, weekly updates, etc. based on what they've wanted. Happy to do it as it keeps us both on track and eliminates the guessing. I think what's missing is the spring in my step — thanks for the reminder. 😉

    Paula, we are chameleons!

    Reply
  5. Devon Ellington Avatar
    Devon Ellington
    April 6, 2012

    There's nothing wrong with finding out something doesn't work and dropping it or changing it; however, too many people aren't willing to give it a reasonable shot. The minute anything is hard or takes actual work, they won't do it. They say "can't", they mean "won't", but they refuse to take responsibility for it.

    Trying new things, learning new things IS hard and takes work. Stopping the minute you're challenged is just as counterproductive as sticking with something long after it no longer works.

    Reply
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