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Author: lwidmer

The Efficient Freelancer

Posted on May 2, 2012 by lwidmer

What’s on the iPod: I’m Shakin’ by Jack White It was one of those days yesterday where the plans to get work done were trumped by other things. Phone calls and emails to clear up details ruled, so I just went with it. I have one hard deadline this week, so there’s still time. I…

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Four Teaching Moments

Posted on May 1, 2012 by lwidmer

What’s on the iPod: Radioactive by Imagine Dragons I shouldn’t be surprised that my forearms are hurting. I spent seven hours this weekend in the garden, trimming the marjoram into submission, losing the onion grass (and all those buried nodules), buttercups 9and their nodules), vetch (and those miles of roots), and moving sedum, daisies, coreopsis, coneflower, you…

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Monthly Assessment: April 2012

Posted on April 30, 2012 by lwidmer

What’s on the iPod: Blunderbuss by Jack White How was your weekend? I finished last week feeling rather proud of myself. I worked on not one, but four client projects Friday alone. One is a client article, so that work is just beginning, but I did a little research and studied the company’s previous newsletters…

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Beginning the Career

Posted on April 27, 2012 by lwidmer

What’s on the iPod: Summer Sun by Jukebox the Ghost Good day yesterday. I conducted one interview, one client marketing materials critique and follow-up discussion, and pounded out a customer case study. I love being busy. LOVE it. Today, I’m continuing with the case studies, putting together a proposal for some new client projects, and…

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Overcoming the Catch 22

Posted on April 26, 2012 by lwidmer

What’s on the iPod: Bittersweet by Feist Yesterday was an interesting mix of marketing, communications gone awry, and paying out what I don’t have. A few marketing notes back to conference attendees confused the recipients. Can’t go into detail, but let’s just say in one case, my attempt to repeat back a humorous exchange failed…

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What They Don’t Teach You in J School

Posted on April 25, 2012 by lwidmer

What’s on the iPod: Roll Away Your Stone by Mumford & Sons That’s more like it — I spent yesterday actually getting out some portfolios to my conference contacts. The morning was nuts; we had a meditation monk staying over and the check-engine light on his car was flashing like mad. Luckily, it was a…

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How To Lose Yourself in Four Easy Steps

Posted on April 24, 2012 by lwidmer

What’s on the iPod: Incomplete and Insecure by The Avett Brothers What a day. I couldn’t have done any more that had nothing to do with marketing or contacting conference people if I’d intended to. I had a few minor client emergencies, a few interviews, and an impromptu meeting that completely threw me off kilter….

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Points of Contact

Posted on April 23, 2012 by lwidmer

What’s on the iPod: 1983 by Neon Trees Do all Mondays come with little surprises that need more brain power than humans are capable of at the start of the week? Logging in here today proved interesting. Blogger, where this blog is hosted, now has a completely new format and is no longer compatible with…

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Stuff that Happened Along the Way

Posted on April 20, 2012 by lwidmer

What’s on the iPod: It’s Time by Imagine Dragons Wow. I can’t believe it’s two days later and I’m still exhausted. The show involved a lot of walking. My one journalist friend said his pedometer logged over 15,000 steps on Monday. I know I walked as much. No wonder I lost three pounds! Hey, if…

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Conference Truths

Posted on April 19, 2012 by lwidmer

What’s on the iPod: Colorblind by Egyptian I’m back. I’m exhausted, but I’m back. The conference was terrific, and the recession to my mind is a distant memory. That’s because as I was busy meeting people, they were asking me to help them with their writing and marketing. That was a huge difference from last…

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  1. Cathy Miller Avatar
    Cathy Miller
    April 19, 2012

    Welcome back to the life of barefoot bliss. 🙂

    Congratulations on the article successes – wow!

    Reply
  2. Lori Avatar
    Lori
    April 19, 2012

    Thanks, Cathy. Glad to be in my own chair today. Cell phones do make it easier to stay in touch with emails and things, but I LOVE the bigger screen and keyboard. I don't feel like such a klutz!

    Reply
  3. Damaria Senne Avatar
    Damaria Senne
    April 19, 2012

    Welcome back Lori. And congratulations on the article success. I have attended trade conferences and I always came away with lots of article ideas.

    Reply
  4. Wade Finnegan Avatar
    Wade Finnegan
    April 19, 2012

    Sounds like a successful venture. Having a cover story that everyone received is killer! Can't wait to hear how this works into recurring gigs.

    Reply
  5. Paula Avatar
    Paula
    April 19, 2012

    Glad to hear it was a success!

    I attended several Chicago-area conferences (for free) when freelancing for a business trade. One thing I learned: collect business cards, not folders and samples so there's less to lug around. And take some ibuprofen before your legs or feet start aching.

    Back then I didn't have the sense to set up meetings ahead of time, so I used the conference as a way to find article fodder. I think I wrote an article about working a conference for The Writer, way back in the late 90s. Totally outdated information now, I'm sure.

    Lori, I have bad feet anyway, so I never care what anyone thinks about my footware. I HAVE to wear flats, and they have to be comfortable. And I still end up with blisters and feet so sore its about a week before I can put on any shoes at all.

    Reply
  6. Jodi Avatar
    Jodi
    April 20, 2012

    Congratulations on all your success!

    And hooray for comfy shoes (or no shoes at all).

    Reply
  7. Devon Ellington Avatar
    Devon Ellington
    April 20, 2012

    Sounds like a lot of fun.

    I had the flu this week, so it wasn't one of my best weeks. But that's okay — I got to spin some great ideas while lying in bed.

    Now — the follow through.

    I like conferences, but I usually only go to seminars the first day and spend the rest of it in the bar, where the real deals are done! 😉

    Reply
  8. Devon Ellington Avatar
    Devon Ellington
    April 20, 2012

    PS By the way, it's awesome that your story was on the cover, you had another one in there, and it got such great exposure. Hope you get to work with them again OFTEN.

    PS — and in the bar, I learned to get them to sign an agreement right there, so it's not just "bar talk."

    Reply
  9. Lori Avatar
    Lori
    April 20, 2012

    Damaria, isn't that the truth? The ideas are rampant at a show. I love it. Keeps us writing for close to a year!

    Paula, I started with Naprosin. Had thrown out my back just standing (on concrete, of course) at Sunday night's party, so I needed heavy-duty help.

    Jodi, thanks. Barefoot is just so much better. 🙂

    Are you back in the pink, Devon? Glad to hear it.

    I think I'll be working much more with them. They were calling me their "fourth editor" by the end of the first day.

    Amen to that! I think next year it will be all bar networking. Not that walking around the floor didn't net me a TON of work, but it's just easier on the feet.

    Reply
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