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Author: lwidmer

Writers Worth Week: More Than You Realize

Posted on May 17, 2012 by lwidmer

I love it when a writer takes a personal experience and turns it into a teaching moment. Paula Hendrickson, whose comments and interactions with others have endeared her to the writing community, shows us through her own frustration how she defines her own worth even as she’s being challenged on that thought. Paula, I hope…

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Writers Worth Week: When the Safety Net is Gone

Posted on May 16, 2012April 26, 2018 by lwidmer

  Today’s guest post is from a reluctant poster. Nancy Oliver reached out to me through LinkedIn not long ago, and we formed an instant, decadent email friendship. She’s proven herself to be someone with incredible wit, hilarious insight, and the uncanny ability to spot phony marketing in lightning speed. She came to me with…

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Writers Worth Week: Why Your Per Word Rate Isn’t All That

Posted on May 15, 2012 by lwidmer

Day two of Writers Worth Week, and you’re in for a treat. Urban Muse Susan Johnston is someone I remember “meeting” at the start of her career (and pretty close to the start of my own freelancing career). Here was someone who was going to rock the writing world. And rock it she has. Susan…

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Friday Stuff

Posted on May 11, 2012 by lwidmer

What’s on the iPod: I Felt Like Jesus by Chuck Prophet No work today. Instead, I’ll be on my way to Portland, Maine for the stepdaughter’s college graduation. Very much looking forward to it. She’s worked so hard to get to this point, and she’s already seeing a payoff. She is the only one of…

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The Importance of Contracts

Posted on May 10, 2012 by lwidmer

What’s on the iPod: You Ain’t Goin’ Nowhere by Counting Crows Another busy one yesterday. I started a new client project almost at the same time the contract came in. I was eager to get going on this one as it’s a new client I located at the conference. I waited for the contract. Not…

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Client Lessons: What the Dog Whisperer Has Taught Me

Posted on May 9, 2012 by lwidmer

What’s on the iPod: Somebody That I Used to Know by Walk Off the Earth Some days you’re the windshield, some days you’re the fly. Yesterday, I played the part of the fly as a few of my project drafts hit the windshield with definitive splats. In one case, it was a matter of changing…

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Five Things Hockey Teaches You About Marketing

Posted on May 8, 2012 by lwidmer

What’s on the iPod: Strange Girl by The Airborne Toxic Event For a Monday, it was pretty busy yesterday. I had a list waiting from a client, and I managed all but one item, which isn’t back from the client’s client yet. I’m hoping to wrap that up today. I’m also in a holding pattern:…

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Writers Worth – Here it Comes….

Posted on May 7, 2012 by lwidmer

What’s on the iPod: Yeah! by Usher How was the weekend? I spent mine outdoors, first at an early-morning wedding (and Jenn looked radiant) then most of Saturday afternoon digging out around the rhubarb and moving plants. I moved a bunch of rudbekia, some daisies, and rerouted the forget-me-nots, which were leaping all over the…

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Marketing Ploys That No One Tells You Are Bad: Until Now

Posted on May 4, 2012 by lwidmer

What’s on the iPod: Hypocritical Kiss by Jack White I have never bought anything from any offer coming in over my fax line. There. I’ve said it. Now stop faxing me. In fact, there are any number of marketing tactics that are, for the most part, annoying as hell. Not exactly the best impression to leave…

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Open Thread: Getting Them to Yes

Posted on May 3, 2012 by lwidmer

What’s on the iPod: Simple Song by The Shins Hop on over to Jenn Mattern’s All Freelance Writing blog where I’m guest posting today. Give Jenn some comment love. I’m making progress. Yesterday I spent a good bit of time framing in and researching an article. I felt like I was at it all day….

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  1. Paula Avatar
    Paula
    May 3, 2012

    With feature articles, you can always offer to throw in a sidebar, quiz or timeline. The trick is to pull those from the information you've already culled so you can knock it out in a couple minutes.

    Reply
  2. Lori Avatar
    Lori
    May 3, 2012

    Good one, Paula. Also, don't forget the package price — I'm on the phone negotiating one right now. I bump the fee down about $50 and I get ongoing work. Not bad!

    Reply
  3. ChuckB Avatar
    ChuckB
    May 3, 2012

    An important element of selling anything has to do with asking open ended questions of the prospect without it sounding like an interrogation in a courtroom.

    One key question when working towards a "yes" is to ask what their experience has been when working with other freelancers on this kind of project.

    Chuck

    Reply
  4. Anne Wayman Avatar
    Anne Wayman
    May 3, 2012

    Sometimes I really wonder about clients… I just had a client ask me if my pricing structure was by the page or by the word… I responded I can do it either way and that I generally found a double spaced page was 275-300 or so words depending.

    I don't even understand why they would ask such a question… do you?

    Reply
  5. ChuckB Avatar
    ChuckB
    May 3, 2012

    Anne, I'd reply to that question with something like this:

    "How did your previous provider price their work?"

    As you can see, they can come back with a variety of answers and regardless of what they say it will help you to clairify your position.

    Reply
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