What I’m listening to: The Sky is Crying by Stevie Ray Vaughan
January is nearing a close, but that doesn’t mean your chance to redeem a failing freelance writing career is over. In fact, every day you wake up is another chance to get it right, to plan it out, to start on a different path, to leave behind inertia and limbo.
Today is Monday. As promised, I’m putting out one more marketing move that could turn it around for you. Remember to adapt what fits, forget what doesn’t. Nothing will keep you on the same, dull path like trying everything at once and dropping everything at once. Better one thing done consistently than fifteen things done once or twice.
In other words, find something that will become your new routine. Try this, in fact.
Today’s Marketing Move:
Market your value.
Sometimes customers have to be convinced that spending money on you is worth it, especially if your price is higher than your competitors’ prices. Show clients how investing in professionals saves time and money. Give them examples of how much savings can be realized by using a professional such as yourself – someone who won’t cut corners, use cheap materials, or need to brush up on all the industry news just to get the job done.
Show your current experience. Expand on how your experience makes it easier to get the job done right. If you can, use customer feedback to prove you’re capable of increasing their results, thus saving them money by having to do the job again (or replace the product).
You’re not going to convince the tire kickers or those whose budgets simply can’t afford you. Nor should you. It’s okay to say no to a price you can’t reasonably accept, and it’s okay to leave behind bargain shoppers.
Some ways to impart your value to potential clients:
- Testimonials from satisfied clients
- Statement of work that outlines what the price entails (for example: two revisions, all rights, two phone conversations … the more details the better)
- Smart questions on your website and in your initial consultation
- Lists of projects you’ve completed (websites, white papers, research reports…)
- List of the types of clients you work with (or the client’s names, if you’re able)
It doesn’t hurt to mention how you’ve been called in to clean up after writers who weren’t experienced enough in the project to get the job done right.
Writers, how do you market your value to potential clients?
What one or two trigger sentences seem to do the trick for you?