Even though I’m writing this before I head out, I know by now we’ll be in the car driving toward the Canadian Rockies. The plan is to stay in Jasper, AB for a few days, then down near Banff and Lake Louise before hightailing it back to Seattle for our flight home. I promise to bore you with the sights and tales when I return.
What a great two weeks it has been! And what a great way to round out this week’s posts – Devon Ellington takes on the “exposure” scenario in one of the funniest ways possible. If you don’t know Devon, you’ve not been paying attention. She’s one of the most prolific writers I know, holding what seems like a gazillion pen names and working in more genres than I have shoes, and I have a lot of shoes. She makes hard work look easy, but this woman devotes a ton of time to her craft, and it shows.
a moment: How often have you been
offered “exposure” in lieu of money for your writing?
because they treasure them.
Film needs exposure. We need cash, the same way the plumber and the
doctor and the accountant need it.
“Exposure” doesn’t pay the bills.
Nor does “pay per click after 500 clicks”. You expect me to put my time and effort into
writing a good piece? I need to know
what you’re paying. Up front. Not maybe-someday, depending on the leg work
I do to drive traffic to YOUR site. This
is my business, not my hobby. This is
how I pay the bills. If you’re not going
to participate in a fair exchange for time and skill spent, I will work with
someone who will.
article instead of $1 word, no one else has the reason to believe you are worth
more, either. This is not a business
that rewards false modesty. If you’ve
bothered to learn the craft and added that special magic called “talent” –
-you’re worth a living wage.
How many people have you met who claim they’d write a book “if they had
the time”? Some of them might start one,
someday. Then, lo and behold, when they
discover there’s actually work involved, they stop. Most people think “anyone” can write a
newsletter or a brochure. Then why
aren’t they writing the materials for their own business, if it’s so easy. Time?
If it “only takes a few minutes”, they can forego a few minutes of Angry
Birds and do it. But they don’t —
because they can’t. No matter how they
justify it to themselves, it’s not about time.
It’s about skill.
matters — matters beyond simply opening his wallet, but that his needs and his
interests matter to the business. If I
have a choice between a business that knows my name and greets me with a smile
when I come in, and one where the employee is far too busy on his cell phone to
bother with me, which do you think I will patronize? The one that makes me feel welcome.
fair compensation. Not mere exposure.
fiction and non-fiction. Her romantic
suspense novel ASSUMPTION OF RIGHT (as Annabel Aidan) was named a “hot book for cold Cape Cod nights”. HEX BREAKER will release shortly from
Solstice Publishing. Her plays are
produced in New York, London, Edinburgh, and Australia. She’s published over 200 articles and short
stories in a variety of publications, and writes newsletters, event scripts,
press releases, speeches, and more for business clients all over the
world. She teaches writing to individuals,
groups, and businesses throughout the country, both online and in person. Visit her website www.devonellingtonwork.com
and her blog on the writing life, Ink in My Coffee: http://devonellington.wordpress.com.