There’s plenty that ticks me off when it comes to retailer behavior these days. Customer service is nonexistent (in my area, anyway), companies make excuses, choose to ignore customers or worse, blame them for not doing something correctly. Instead of fixing an issue and retaining customer loyalty, they operate on the “gee, that’s just too bad” model. My recent order from Target is no exception.
I waited impatiently for the day when they sold Missoni – a specific day. September 13th. I was up at 7 am, order placed by 7:15 am. Four days passed when I got my first notice – the order was delayed. No problem. I expected they’d have too many orders to contend with. Last week, I got another “order delayed” email. Whatever.
Then yesterday, notice that my entire order had been canceled. To that I say WTF? Actually, I said it more than once, and I tweeted my discontent. I get that there are limited supplies sometimes, but a month’s delay to tell me I’m out those cute shoes and dress? I can’t type what I’m thinking right now. See above.
The Demand Media debacle-du-jour has the Internet and Twitter abuzz with musings on just how much competition the soon-to-be-unleashed writers will pose for the rest of the writing community. Some are concerned that competition for those one-off gigs will now be fierce, and that work that used to come to us readily will now be harder to locate.
Either way, I say there’s plenty of room. And I wish the former DM writers all the best as they find their footing. This blog and plenty others have the resources you’ll need to build a better business. Stick your neck out – say hello here, ask for help, show us what it was like. We’re here for you if you’re serious about doing it right this time around.
But I suspect many DM writers won’t survive the transition or be competition for veteran writers. Here’s why:
They’re brand new at it. First, many of the DM writers are new to marketing – as in wet-behind-the-ears squeaky new. That they’ll suddenly be vying for gigs at the veteran level seems unlikely. The smaller gigs are ripe for the picking, though.
Marketing is foreign. Here’s where I think we’ll see many DM writers give up. The DM model eliminated the need to market, to vie for the job. A good number of DM writers haven’t marketed before and don’t know where to start.
It’s now harder. Not all DM writers are interested in working harder in order to build a career. I’d bet a good portion were happy to be handed work without having to think about it. Add marketing, handling clients, and billing to the mix and you’ve now just increased the stress factor significantly.
The clips aren’t there. We’ve talked before about DM writers being turned away by editors and the like because their clips from DM were not welcome proof of ability. That will still hold true, and many DM writers will have to start from scratch or hope to find a sympathetic soul willing to take them on anyway.
Former DM writers, what was it like jumping into the career headfirst post-DM? Writers, are you concerned about the influx of writers into the community?