I got yet another interesting email yesterday – this one offering me a DIY paternity test. In an age of spam blockers, junk mail filters and the general wising up of the population, who exactly do they think will click on these links?
Yet someone must or they wouldn’t be sent. According to a Wikipedia article, there were well north of 100 billion spam emails sent per day in April of this year. That, my friends, is a lot of spam. And it’s out there because people, true to nature, are curious beasts. They click on it. Yale University did a study on spam and its effectiveness, complete with click rates for some of the more prevalent spam messages. So if we’re clicking on the crap, doesn’t it stand to reason that we’re going to click on the stuff that’s meant for us specifically?
There’s where your marketing opportunities lie. If you take the time to compile (or buy from a reputable list service) a list of contacts who need or use your services, you could soon see a few clicks to your site that pay off. Mind you, you’re not allowed to spam. My suggestion is this – instead of sending out bulk emails that simply land in someone’s junk folder, send out individual emails to your targeted client list, using their names, mentioning their companies, and showing them that you really know their business and want to work with them. Like snail-mail marketing, your goal is to connect with your targeted audience and show them the benefits they’d receive from working with you.
Do you use email as a marketing tool? How have you set up an email marketing process?
This is a nice looking feature, but it seems to be broken for me. I attempted the import, I provided my yahoo credentials, I agree to allow access to yahoo and I am shown a list of my delicious bookmarks. When I click the 'Import Checked Items' an error is displayed. "an error occurred parseerror: undefined.
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