Creating Your Niche
Good chum Devon Ellington made a comment on yesterday’s blog entry stating she prefers to create a niche with a company she’s hoping to work for. How many of us even consider doing that? And why should you?
Let’s look at it from a few different angles – is there a specific industry you’d love to work in? Let’s assume you enjoy very much the wine industry. You know a little about it maybe, or maybe you’re just itching to become an expert. That’s a reason to approach magazines, trade groups and even vintners themselves with your services.
Another angle – exactly how many job listings have you seen lately for wine expertise? Not so many, eh? Again, there’s another reason for being proactive in your search.
Yet another angle – how much do you suppose someone posting a “wine expert wanted” ad on Craig’s List is going to pay? Chances are not much. Why? The pool of candidates is entirely too deep.
Here’s another angle along those same lines – you’re competing with people who would work for less than minimum wage. While you may be more talented, the employer isn’t looking merely at talent. He’s looking at dollar signs. That’s why his ad went up on a free site, n’est pas?
The most compelling angle – how much do you suppose you might charge someone who isn’t necessarily looking for help, but does need it/want it? By dealing directly with the client (sans any advertisement), you’re able to A) get his full attention, B) convince him he needs your services, and C) charge a fair price for it.
At the risk of speaking for her, I will assume Devon has all this in mind when she opts for direct contact. And Devon, please add whatever other reasons you think folks should know.
Meanwhile, if you’re hell-bent on getting work from online sources, some of these may be worth your time: