Skip to content

Words on the Page

a freelance writing resource.

Menu
  • Blogs Worth Reading
  • Courses
  • Ebooks
  • Free Writers Worth eBook
  • Guest Posting Guidelines
  • Home
  • Marketing 365
  • Monthly Assessment
Menu

6 Revealing Freelance F-Ups

Posted on by lwidmer

Ah, December. A time in which you’re either refreshing your email constantly looking for client work or so busy you forget to wrap presents. Or buy them. No matter what camp you’re in this year, let’s start December with some fun facts. Freelance tells, let’s call them. Observations from some of the shit that’s been…

Read more

Freelance Files: Is This Freelance Client Worth It?

Posted on by lwidmer

Welcome to a new series on the blog. No matter where you are in your freelance writing career, you’re going to come across a client that seems like a great find on the surface. Dig underneath, however …. I hope with this series, we’ll be better equipped to vet clients — even existing clients —…

Read more

One Preemptive Move to Reduce Freelance Client Friction

Posted on by lwidmer

Quite a few years ago, I had this client. She handed me an unwieldy project every year and paid me well to tackle it. What she didn’t pay me for was the barrage of emails she sent. Each time she thought of something, she’d send an email. When you’re receiving and answering about 12 emails…

Read more

Taking the “Gig” Out of Freelancing

Posted on by lwidmer

It’s 2022. Do you know where your freelance writing career is? I’ll tell you where it isn’t — in the gig economy. You, my writerly friend, are not a gig worker. Ah, but far too many people writing far too many articles on gig workers tend to lump professional writers (you know, you) in with the…

Read more

3 Steps to Winning Freelance Client Work

Posted on by lwidmer

I’m a Hidden Brain junkie. No surprise then that this idea comes from a Hidden Brain podcast. The episode talked about hidden obstacles: why consumers don’t buy, why people aren’t convinced of facts, etc. It’s all about friction. More to the point, it’s about removing friction. Friction is that thing that stops you from acting….

Read more

Freelance Ethical Boundaries (and how to spot attempts to cross them)

Posted on by lwidmer

Not long ago, I had a conversation with a potential client at a trade show. The prospect was indicating a strong need for my services, and he promised to call me the following week. When that call came, I was prepared. Since the prospect had told me his needs — thought leadership articles — I…

Read more

The Biggest Freelance Myth of All Time

Posted on by lwidmer

Know what I saw the other day? I saw a tweet by someone hiring writers. WriterS — plural. The ad went like this: UX Writer – Up to $35/Hr Copywriter (Health Science) – $25-$29/hr Movie/News Writer –  …. The list went on, but the first two listings tell you everything you need to know about…

Read more

Finding Freelance Work: How NOT to Do It

Posted on by lwidmer

This post is a lot like my This Job Not That Job posts. Only difference is that the offender — and ironically, the victim — is none other than the freelance writer. How many times have we seen it? How many times have I blogged about it? (Hint: several times. Several. Times.) How many times…

Read more

1 Strategy for Freelance Cover Letters That Don’t Say, “I can write anything”

Posted on by lwidmer

Holy hell. It’s September. How did that happen? More to the point, how are you situated for ramping up your freelance writing business? Have you been good about marketing all summer, staying in touch with current clients, and reaching out to network with those would-be clients? If not, fear not. While it’s not ideal timing…

Read more

1 Freelance Move That Nets More Work

Posted on by lwidmer

“I liked it a lot. It looks like you have been with this company for years.” That’s feedback that a writer friend received from a new client. One two-hour job that was written in the company’s voice to the audience they’d stated. Know what that does? That small job netted my writer friend some serious…

Read more
  • Previous
  • 1
  • …
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • …
  • 267
  • Next
  1. Paula Hendrickson Avatar
    Paula Hendrickson

    Matching the voice and tone of each client is crucial. I pay attention to the tiny details: Do they use “says” or “said” after quotes? Do the use the Oxford comma? How long/short are their sentences and paragraphs? How, if at all, do they use humor? After first mention, are people referred to by their last name, first name—and are titles included is subsequent mentions? (A couple clients have insisted on using Ms., Mr., or Dr. followed by the last name.)

    I have two clients that cover the same territory in different ways. One prefers a newsier approach with a professional voice, id fine with Oxford commas, and puts show/movie/book/magazine titles within quotation marks (which creates a lot of punctuation headaches). The other wants a lighter, conversational tone, italicizes titles, and avoids Oxford commas because every little character space adds up.

    Those details might seem small, but they add up.

    Reply
  2. lwidmer Avatar
    lwidmer

    That is so important, Paula. They notice those details and knowing them sure makes a good impression. Thank you for the reminder!

    Reply
© 2026 Words on the Page | Powered by Minimalist Blog WordPress Theme