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Writers Worth: How to Fake It as a Freelancer

Posted on by lwidmer

I’ve already gushed about how thrilled I was that Princess Jones is in my freelance circle. A little more won’t hurt, though I am in danger of having the “stalker” label slapped on me. Here’s the thing about Princess — she’s a professional. She writes incredibly, runs her business exceptionally well, and takes no prisoners…

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Writers Worth: An Interview with Elizabeth Xu

Posted on by lwidmer

It’s amazing what kind of career you can build in just a few years of freelancing. Elizabeth Xu has spent the last three years finding areas of concentration and building her business and name recognition. It must be working — I remembered her from Twitter. What struck me about Elizabeth is her ability to be…

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Writers Worth: Favors, Barters, and Your Writing Worth

Posted on by lwidmer

If you know Nancy Oliver, you love Nancy Oliver. I met Nancy about four years ago through LinkedIn. We got to talking and pretty soon, we were sharing funny, wicked little emails that only the two of us would understand. We became fast friends. And whenever an email comes in from her, I stop what…

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Writers Worth: An Interview with Jerry Nelson

Posted on by lwidmer

This has been a fantastic month, hasn’t it? So many great writers, who are also great people, have shared their words with us. I hope somewhere in all of the guest posts and interviews, you’ve found something to take away from this month that will help you improve your freelance writing business. That’s the goal,…

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Writers Worth: The Freelancer’s Platinum Rule

Posted on by lwidmer

Awesome day today on the blog — we have a guest post from phenomenal writer and excellent friend, Jake Poinier, a.k.a. Doctor Freelance. Jake’s been giving out solid advice to freelance writers for years, so it’s a thrill to have his words grace this blog. How do you communicate with your clients? That’s a question…

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Writers Worth: 5 Ways to Help Clients Value You

Posted on by lwidmer

Sharon Hurley Hall is one of the most successful freelance writers I know. Her Get Paid to Write Online site has a ton of great advice, and she is by far one of the best social media experts I’ve ever had the pleasure of learning from. Plus it comes as no shock that Sharon, having…

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Writers Worth: An Interview with Jake Poinier

Posted on by lwidmer

There are some people in the freelance writing community you simply must get to know. Jake Poinier is one of those people. I’m not sure where or when I bumped into Jake in the online world, but thanks to his congenial personality, we became friends. He’s one of the few writers I’ve met in person,…

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Writers Worth: An Interview with Princess Jones

Posted on by lwidmer

Sometimes you just need a little royalty in your life. That’s where Princess Jones comes in. Princess is one of those people you just want to know. Desperately. From her tweets to her Facebook posts, Princess has this wit, this razor-sharp awesomeness to her that I can’t help but want to be around. On top…

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Writers Worth: An Interview with Joy Drohan

Posted on by lwidmer

Not long ago, Jake Poinier and I held a freelance marketing webinar, an hour of fun and advice. In that session sat Joy Drohan. From that point to this, Joy and I have been friends. She’s a sweet person who’s a lot shier than I realized. I thought she was preserving her privacy when she…

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Writers Worth: The Trouble with Worth

Posted on by lwidmer

Writers, prepare yourself for a virtual ass-kicking. My friend Yolander Prinzel is here to tell you why the idea of worth doesn’t stop at what you’re charging. It’s funny — when Yo sent this post to me, she thought it was too negative. Not a chance. It’s the wake-up call many freelance writers need. If…

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  1. Cathy Miller Avatar
    Cathy Miller

    Love this, Yo, especially this part ~ not only will you feel better about charging what you’re worth, but clients will feel a lot better about paying it.

    Business relationships have to work for both parties. Leave one out of the equation and you have no business.

    Lori, to your challenge of describing in one sentence my value to clients, I'll paraphrase from my business site ~ I have the inside technical knowledge and professional writing skills to simplify my market's business communication. I frame it as getting projects off the back burner, and providing a consistent focus that helps them meet marketing goals. That allows them the time and resources for other business priorities.

    Reply
  2. Trish Avatar
    Trish

    Sometimes you really have to work at explaining your value to a client. I had a client one time (she came to me) looking for help writing website content. She also asked me to edit a brochure for her; however, she said "I already wrote this, I just need you to look over it for me, so I shouldn't have to pay you for that." There was a complete lack of understanding that editing is a service and a skill for which a contractor should be paid. In the end, I had to walk away from this client because she consistently sought excuses not to pay me at all. Despite a clear need for a writer, she refused to see value in my service.

    Reply
  3. Paula Hendrickson Avatar
    Paula Hendrickson

    I love this perspective, Yo. And I try to convey that value in every LOI or query I send. It's taken me YEARS to get over the idea that it's not nice to boast, but it's not really boasting when you're stating facts to a potential client. (Saying the same stuff to someone who's not in a position to hire you? Yeah, then it's just boasting, not marketing.)

    Reply
  4. Ashley Festa Avatar
    Ashley Festa

    Yo — Exactly, valuation of worth is a two-way street. We definitely need to understand, believe and charge what we're worth (giving rise to Writers Worth Month in the first place), and also make sure the client understands WHY we're worth it.

    Trish — I hope you didn't hang around too long. I wouldn't have made it past that first "I shouldn't have to pay you" comment!

    Reply
  5. Lori Widmer Avatar
    Lori Widmer

    Yo, thank you. This is such a great reminder of why we need to balance our own value with that we give to the clients.

    Cathy, that's exactly the sentence that hit me — Yo is quite brilliant. 🙂 And I love your value statement. Spot on.

    Trish, great having you here! Your story underscores exactly why it's important that we understand the value of our skills. I bet if she had been asked to "donate" her own services, she'd have had a fit!

    Paula, we've had that drilled into our brains, haven't we? So true. We have to be comfortable saying "I'm the one to do it because…" and list reasons that benefit the client.

    Ashley, exactly. WHY we're worth it is exactly the point we need to be making.

    Reply
  6. Yolander Prinzel Avatar
    Yolander Prinzel

    Thanks, Cathy!

    Trish, I think we've all been there at least once. Sometimes walking away is the only thing you can do.

    I know exactly what you mean, Paula. I'm not one of those people who's probably ever going to refer to herself as a guru or expert. I resent the sheer volume of people who throw those words around on the Internet without having the experience to actually back the claims. But understanding and explaining your value is definitely not boasting.

    Reply
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