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Marketing Monday: The Non-Clients

Posted on by lwidmer

What I’m reading: The  Illustrated Mahabharata What I’m listening to: You’re the Best Thing About Me by U2 At this writing, I’m back at my desk and trying to get client work finished. I intend to head back to my parents’ house next week. My father has stabilized (remarkably), so I felt it safe to…

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Free Advice Friday: Converting the Nonbelievers

Posted on by lwidmer

A late post is better than no post, I say. I’m back home for a short spell, fully expecting to head back to my parents’ house in a week or less. But for now, I’m checking in.   You should’ve seen the look. My mom introduced me to someone recently and announced proudly “She’s a…

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Monday Marketing Move: One More Time

Posted on by lwidmer

What I’m listening to: Every Part of Me by Steve Earle Home — I’m beginning to forget what it looks like. I’ve been at my parents’ house since Deceber 23rd. My dad’s illness has progressed dramatically, and I won’t leave now. I hear I have a Christmas tree still up. Decorations await, too. As do…

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3 Steps to Freelance Opportunity Success

Posted on by lwidmer

Time to get serious. Isn’t that what we think as we toss aside that final calendar page? That shiny new calendar holds 12 pages of promise. This will be the year. This will be the start. This time, it will all be different. This year, for me, has started exactly how the old year ended….

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Top Marketing Posts of 2017

Posted on by lwidmer

What I’m listening to: One Thing Leads to Another by The Fixx ‘Tis the season for work to dwindle and this writer to finally give herself permission to walk away. I’m doing that with this post. I’m taking a break from posting new things until possibly the new year. My dad is in rapid decline….

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Why Freelance Pricing Guides Aren’t Helping You

Posted on by lwidmer

What I’m listening to: Wrong by The Airborne Toxic Event We’ve all done it. We’ve asked the question: “How much should I charge for …?” While there’s nothing inherently wrong with asking other writers “How much do you charge for…?”, by asking how much we should be charging, we are, once again, putting control of our businesses…

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This Job, Not That Job

Posted on by lwidmer

What I’m listening to: One Time Thing by The Airborne Toxic Event Sometimes these posts write themselves. That’s how I felt when writer Mika Doyle shared the news with me that LA Weekly terminated their editors (all but one staff writer) and turned to unpaid contributors to provide the publication’s content. Thankfully, they didn’t escape…

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Free Advice Friday: Setting Freelance Rates Sensibly

Posted on by lwidmer

Has it really been a week since I’ve been here? This is what happens when your life has a hiccup. I had a good excuse — the day before Thanksgiving in the early hours (1 am), my daughter gave birth to a gorgeous little creature named Jaxon. We were so excited and in love that…

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Your January Freelance Writing Income Boost

Posted on by lwidmer

What I’m listening to: Runaways by The Killers It’s nearly Thanksgiving — time to think about January? What? January? Already? If you want income to be rolling in at the start of the new year, then yes. Already. In fact, you should have thought about it even earlier. It’s not too late, however, to find…

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Easy Freelance Money-making Shift

Posted on by lwidmer

What I’m listening to: You Can’t Save ‘Em All by Big Harp Funny how your career tells you what you should be doing. At a recent Meetup function, I was asked what kind of writing I do. “Risk management and insurance writing” I replied. It wasn’t until a few days later that I realized only…

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  1. Sarah Schmidt Avatar
    Sarah Schmidt

    You always have great advice, Lori! Those moments when we describe what we do and give a little elevator pitch can be an interesting opportunity for self-reflection. As in… what do I do again?! It’s a good question to ponder. Thanks for sharing.

    Reply
    1. lwidmer Avatar
      lwidmer

      LOL I know exactly what you mean, Sarah. Sometimes, it’s the deer-in-headlights response that we’re trying to avoid, isn’t it? 🙂

  2. Paula Hendrickson Avatar
    Paula Hendrickson

    Interesting timing, Lori. After a guest coaching call with Anne Wayman, I have two new areas I want to explore more in the coming year. One was already becoming more apparent to me (I even wrote a blog post about it on my website). The other will be more of a creative challenge that, if properly done, could pay off a bit in the long term.

    The first step is making myself set aside time for each of those things. Not sure if I’ll set one day aside for them or an hour per day…but I need to separate those efforts from my ongoing assignments so they don’t get lost in the shuffle.

    Without realizing it, I’d already begun adding social media connections for the first area before Anne and I even spoke!

    Reply
    1. lwidmer Avatar
      lwidmer

      There you go, Paula! Anne’s good for helping you narrow down your focus, isn’t she?

      Going to read your blog post right now…

    2. Paula Hendrickson Avatar
      Paula Hendrickson

      You’ve already read and commented on that post, Lori.

    3. lwidmer Avatar
      lwidmer

      I noticed that. 🙂

  3. Devon Ellington Avatar
    Devon Ellington

    It’s so funny that you’re bringing this up, because that’s exactly what I’ve been doing. And it’s attracted two new regular, long-term clients to me who are terrific!

    Reply
    1. lwidmer Avatar
      lwidmer

      That’s a nice bonus! Congrats, Devon. I love it when like attracts like — when they’re good clients, that is. 😉

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