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Monthly Assessment: January 2011

Posted on by lwidmer

What I’m reading: Night Crawler by Diane Parkin (Yay, Diane!)What’s on the iPod: Where You Are by Rascal Flatts Wonderful weekend full of activity. After spending Friday’s lunchtime digging out the mailbox, I finished up an article and roughed in another. Friday night was spent with our monk, whose company is always welcome. He’s family….

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Worthy Tip: Take This Job, Not That One

Posted on by lwidmer

What’s on the iPod: Laundry Room by The Avett Brothers There’s one good thing about shoveling snow – it’s great cardio and muscle work. I’ve found if you have enough Aleve, you can pretty much shovel your way from one side of town to the other. Not that I want to or intend to –…

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Knee Deep

Posted on by lwidmer

What’s on the iPod: EZ by Pete Yorn Did I really say I loved snow? I did. Wow. Good thing, because today I’m staring down a long driveway with a ten-inch deep layer that needs to be moved. Maybe I’ll just stay in. Maybe I’ll hope for an early spring, starting today. I got enough…

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Doing it Better

Posted on by lwidmer

What’s on the iPod: Rockstar by Nickelback Good day yesterday. I managed a project, research on another project, a dental appointment, closure on yet another project, and tutoring my Vietnamese student last night. She had to take a test to measure her progress, so I had an hour of uninterrupted reading time in the library….

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Content Farms: Is the End Near?

Posted on by lwidmer

What’s on the iPod: Statesboro Blues by The Allman Brothers Yesterday was slow, but I got more accomplished than I thought. I managed everything on the to-do list, plus I had some time to work on personal projects and a little marketing. A day without marketing is like a day without work. Has Google figured…

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Weekend Recovery

Posted on by lwidmer

What’s on the iPod: Cinderella Man by Eminem It’s cold in the east, even by western Pennsylvania standards. I looked at the thermometer – 4 degrees. Plus there’s a little wind. Ouch. Welcome to January. I’m used to it after years of living west of Harrisburg, but for this area, it’s unusual. I usually have…

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Stupid Clauses and Clients Who Push Them

Posted on by lwidmer

What’s on the iPod: Something Good This Way Comes by Jakob Dylan It’s amazing how much you can accomplish when you feel lots of tight deadlines coming down on you. By noon yesterday, I’d completed three projects and started on a fourth. I spent the afternoon going over contracts and yes, marketing. Just because things…

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Overeaters Anonymous, Here I Come

Posted on by lwidmer

What’s on the iPod: Better Together by Jack Johnson Remember my sitting idle in November and December? Remember my wondering where all the clients were? I wasn’t worried – well, yes, I guess I was. I figured they’d be back, but I was eager to see them back sooner rather than later. Well, in true…

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Building the Online Presence

Posted on by lwidmer

What’s on the iPod: Soul & Skin by The Clarks Yesterday was fun. Yes, fun. I had a little work to clear up (and I swear I’ll clear it up soon), and then I got on the phone with Lisa Gates, coach extraordinaire and west coast soul mate, to chat each other up and hash…

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The Best Laid Plans

Posted on by lwidmer

What’s on the iPod: Through Smoke by Needtobreathe It’s funny how as the birthday of one Robert Burns draws near, I’m finding myself quoting his To a Mouse. If the best laid schemes indeed “Gang aft agley”, that was yesterday. Try as I might, I couldn’t get beyond one project, which quickly morphed into three….

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  1. Eileen Avatar
    Eileen

    Good morning, Lori! FWIW, a friend of mine has gotten steady work editing association magazines. She got the gigs from another friend, who is a graphic designer who specializes in designing association publications. Perhaps knowing these little tidbits will give you at trail to follow in searching out some prospects.

    I think associations are a market worthy of explanation. Many of them are laying off staff or firing their expensive agencies because of the economy. That's going to leave a nice, freelancer-sized opportunity wide open.

    Reply
  2. Eileen Avatar
    Eileen

    Oops. That should be worthy of "exploration," not "explanation." Haven't had my tea yet.

    Reply
  3. Lori Avatar
    Lori

    LOL! I know how that is, Eileen. Believe me!

    Thanks for the suggestion. It's a great idea!

    Reply
  4. Kimberly Ben Avatar
    Kimberly Ben

    Great ideas, Lori. I've had some good experiences partnering with graphic designers/design firms. I'm currently working on a project with a client that was referred to me by a graphic designer friend and I send referrals her way as well.

    Reply
  5. Devon Ellington Avatar
    Devon Ellington

    The only thing that could be considered "ghost writing" that I do is speechwriting — I use my playwrighting skills and ability to capture cadence for it. I really enjoy it.

    My marketing has fallen by the wayside, and I need to get back on top of it. February's nicely booked, but I'll have a very lean March if I don't get my act together.

    Reply
  6. Paula Avatar
    Paula

    Maybe my brain is still stuck in Monday, Lori, but I'm not sure what you meant with idea #1. How could/would a writer or editor help attendees gain information? (Other than writing up reports for the trade show dailies, that is.)

    I really like idea #4. I deal with a lot of marketing and PR people in various associations, so I probably have a huge untapped resource.

    I've done #5 (it was better back in the days when magazines paid travel expenses), but it can also work on a speculative basis if you stick with local events to save on hotel and airfare. I've attended random trade shows in Chicago, sent queries when I got home and landed several assignments for multiple publications. Sure, my feet were so sore for the next week that I couldn't bear to wear shoes, but that's a small price to pay since I'm used to constant foot pain.

    Reply
  7. Jake P Avatar
    Jake P

    Howdy, all. With conference speakers, another good niche is helping them with their "one sheets" — basically, it's just a simple marketing spin on a resume, with a quick hit of their main speech or seminar topics, etc. Most of them are pretty awfully written and poorly designed. It's a quick $250 or $300.

    The other good thing is that, once you've helped one speaker, they are a good referral source.

    Reply
  8. Lori Avatar
    Lori

    Great idea, Kim! I've partnered with one designer, but haven't seen much from it as he isn't a full-time designer.

    Devon, you sound like me. I'm looking a few months out, too. 🙂

    Paula, I mean that companies willing to spend money to send their employees to conferences aren't afraid to spend money, and they might value writing because they're showing a pattern of spending in order to gain knowledge and grow their businesses. No, I'm not suggesting writing up things in order to help attendees gain info – they're already there doing that. I'm saying their companies are showing signs of spending in order to gain a competitive edge.

    Jake, you've just proven my point that resumes aren't dead. 🙂 How did you contact your first speaker?

    Reply
  9. Jake P Avatar
    Jake P

    Oh, jeez. It was long enough ago that I don't remember — actually, I think she contacted me originally to help her with her website, and that spun off into the one sheet.

    That said, if someone was interested in finding some folks who want help, I'd recommend contacting a local speakers bureau or your local chapter of the National Speakers Association. http://www.nsaspeaker.org/

    Reply
  10. Lori Avatar
    Lori

    Awesome! Thanks, Jake.

    Reply
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