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One Freelance Marketing Tweak to Boost Results

Posted on by lwidmer

I saw a tweet the other day that, once upon a time, I would have agreed with. These days, however, I know better. The tweet: The reason you’re not seeing success with your LOIs is this: VOLUME. Send 10 times more of them than usual and see what happens next! You know what? That works….

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Guest Post: Writer’s Worth & Success

Posted on by lwidmer

About a year ago, Paula Hendrickson promised to write a guest post for me. Like the rest of us busy writers, her work got in the way. Then we both forgot. Then she’d remember, but something else would crop up.  Then the idea just wouldn’t appear. This week, Paula had some time. And an idea….

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Freelance Follies: This Job, Not That Job

Posted on by lwidmer

Last week I wrote an article for a client: 600 words, $600. I thought I’d preface this month’s This Job, Not That Job by telling you that. It’s proof that yes, you can make more for your efforts than what you’re offered in some job listings. This particular listing came from writer and chum Sharon…

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Freelance Guide to Marketing Your Way

Posted on by lwidmer

I make zero money from this blog. That’s on purpose. And it’s the reason why a lot of great marketing advice that’s been given to me over the years was never adopted. I do this because I love it. I have made some very good friends on this and other blogs, and I’m happy to…

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Freelance Game Plan: May

Posted on by lwidmer

Author’s note: Apologies for the earlier truncated post. Thanks to Covid brain fog (yes, it’s real), I managed to write this post in its entirety and somehow save just half of it. As of this moment, the post is all there, unlike how I was when I wrote it a few weeks ago.) Whew. Glad…

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Bad Freelance Deals (and how to spot them)

Posted on by lwidmer

About four months ago, I was contacted by someone on LinkedIn regarding doing some writing for their company. I had a conversation with the owner, which I thought went quite well. I heard about their needs, gave a price estimate, then we agreed to talk further. A month later, I heard back from the company….

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How Freelancers Can Find More Time

Posted on by lwidmer

We are well. My mom and I are now COVID negative and at or close to optimum health. It was a bit of a rough ride, but so much better than so many other people had it. My mom was hospitalized and put on oxygen, but it was for other conditions unrelated to COVID. And…

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Freelancing Through an Aging Lens

Posted on by lwidmer

Why I think I have the best friends: When I came down with COVID, my writer chums reached out. Some offered to help with the site, others with material. And they all asked how I was and checked in regularly. Since I’m better but not quite 100 percent, Cathy Miller is providing today’s post. And…

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6 Sh*tty Tricks Bad Freelance Clients Pull

Posted on by lwidmer

I love every one of my clients. I bet you love your clients, too. But before any of us found such great freelance writing clients, we had to wade through some fairly questionable people who tried a lot of different tactics to get more work for less cash. That’s just sh*tty behavior. Fortunately, such people…

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1 Habit Pro Freelancers Have

Posted on by lwidmer

It’s been an interesting, COVID-filled few weeks. You read that right. I have COVID. I contracted it from my mother, who’d fallen and broken some bones, ended up in a rehab facility, and contracted it from someone there. We’re both mending, but this post isn’t about that. It’s about the expectations you set with your…

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  1. Paula Hendrickson Avatar
    Paula Hendrickson

    I hope both you and your mom are feeling better every day, Lori! (Yes. An exclamation point. And I mean it.)

    When I sought bids to have my garage roof replaced, the one thing that separated the winning bid wasn’t price. It was clarity.

    The garage is only 19×19′ but it has a big pyramidal roof that raccoons have made a few holes in. (This is the same garage roof that my FORMER homeowner’s insurance company somehow thought was not damaged by the same hail/wind storm than trashed the house’s roof, siding, and gutters. But I digress.) Estimates ranged from “$2,350 plus $80 for each sheet underlayment” all the way to a very detailed estimate $6,750+ estimate that was hand-delivered a day later in a custom-printed 4-color folder. The latter clearly didn’t want to be bothered with such a small job.

    Some bids were simply a number scrawled on the back of a business card. The one that was something like $3,153.64 was handwritten while they were still in the driveway. Pretty sure that guy thought not-rounding made it look more honest. The guy with no sense of personal space wasn’t going to get hired anyway (my creep-a-zoid radar went off fast with that guy) – he showed up without noticed while I was on an interview, parked in the driveway writing out his “bid” without as much as walking down the driveway to evaluate the roof. When I finished my interview, I went out. He handed me his card with a $3,700 written on it, but asked to look inside the garage. There’s an attic so he couldn’t see much of the roof from inside. “Oh, it’s gonna need all new underlayment. That’s another grand.” Buh-bye.

    The winning bid, which I’m looking at right now, clearly listed all of the work that would be done. The roof vent is optional — the unheated garage is 100 years old and has done fine all this time without a vent. Below that he broke down materials and labor. The bid even noted they’re fully insured and their employees maintain strict safety requirements the entire time, and all job-related debris is cleaned up. This company did great jobs on two neighboring homes, but the clincher was that when he presented the estimate — $2,6939 — he said, “That’s if we have to replace all of the wood, which is $30/sheet”

    By giving the worst case scenario price, I didn’t have to worry about uncharges. That’s what I try to do with my clients.

    Later, a roofer said some of the facia is rotted. They said it would be another couple hundred dollars. When I asked the good bidder about replacing the facia, he said it’s about $8/board, unpainted, so about $80 more in materials if it all needs replacing, he said it would be minimal labor.

    Before we start, I’ll have him give a new estimate —a piece of drip edge (a beautiful detail on the garage) came loose, so I want to ask about some other repairs. Also, I was about hire them start when the pandemic hit, but one of my clients informed me they were temporarily ceasing publication, so I didn’t want to spend money I might need to live on.

    Reply
  2. Sharon Hurley Hall Avatar
    Sharon Hurley Hall

    Hope you’re both feeling better, Lori.

    Reply
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