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Does Your Freelancing Say ‘Amateur’?

Posted on by lwidmer

Maybe it was bad SEO keyword use. Or maybe it’s just lousy writing. Honestly, on my first read, it didn’t really matter, because I tuned out. A writer friend sent over what is probably one of the worst examples of whatever kind of writing this bot was trying to emulate. Yes, I said bot. I…

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Why Burning Freelance Writing Bridges Sucks

Posted on by lwidmer

A short while back, I got an email from someone I’d done some projects for once upon a time. The note set me back on my heels. Let me back up — the fact that I got a note from this particular contact at all was a pretty major shock. This is a former client,…

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Why You Aren’t Getting Those Freelance Writing Gigs

Posted on by lwidmer

(sigh) Here we go again. Another trip around the internet groups and forums is all it takes to wind me up. So forgive the minor rant, but this needs to be said: [bctt tweet=”There is one solid reason why you, #freelancer, are not getting those gigs you see online.” username=”LoriWidmer”] Know why? Because the job…

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4 Reasons Why a Diversified Client Mix is Essential

Posted on by lwidmer

I’m about to say something that may shock you. I think specializing in one kind of writing is a bit of a trap. That’s coming from me, a specialist. If you were taking part in yesterday’s #FreelanceChat on Twitter, you might have seen the topic of a diverse portfolio of clients come up. Someone asked…

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Interview: Sharon Hurley Hall Talks to Writers About Racism

Posted on by lwidmer

I’ve seen it and heard it myself. George Floyd must have been on drugs. So what are they to do? Breonna Taylor was “running” with a boyfriend who had a gun. So what are they to do? He took a knee. “That’s disrespectful and he needed to find another way to protest.” They took to…

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Freelance Technique: Getting to the Meat of the Project

Posted on by lwidmer

A number of years ago, I was hired by an association to rework their website. Turned out, the job was a bit bigger than just the website content. A bit more about that in a minute. The client wanted a rewrite of their existing content, so I went to the site. I read through four…

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Writer Beware: Employee Syndrome

Posted on by lwidmer

I got another marketing email the other day from a one-time prospect that will never be a client. That’s by my choice. The emails were what first made me reach out to this particular company, which is in my specialty area. They were signed up for the same conference I was hoping to attend. So…

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Guest Post: The Freelance Complacency Trap

Posted on by lwidmer

There’s this feeling you get when you come across a freelancer who just gets it. Someone whose approach to freelancing is proactive, smart, and collaborative. Someone who treats freelancing as the small business enterprise it is. Someone who inspires you to do better. That’s the feeling I get with each interaction I have with Randy…

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3 Moves to Power Your Writing Career Forward

Posted on by lwidmer

Where are you in your writing career right now? Are you earning what you want? Coming close enough to what you want to be satisfied? Feeling stuck? Wanting the work to match the pay? Wanting work that interests you? We’ve all been there. Every writer who’s ever started a freelance writing business has had to…

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The Freelance Client Balancing Act

Posted on by lwidmer

You may have heard me whine talk about how busy my workdays have been lately. Because I’ve recently added two new clients to the stable, it’s been interesting trying to please them and keep up with the work that was there before they reached out. I was just able to keep up with all the…

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  1. Gabriella Avatar
    Gabriella

    Morning, Lori.

    Very interesting. I simply can’t imagine taking on new clients!

    Today’s column is a variation on what we were talking about last week, whether it’s wise to stop marketing and stop accepting new clients. My mix:

    Monthly website copy (eight short articles) plus moderating a webinar – 1 client
    Weekly newsletters (two different newsletters) – 1 client
    Bimonthly magazine management/writing -1 client
    Quarterly magazine management (two different magazines)-2 different departments in the same trade association

    Now that I look at it, it doesn’t seem much. But I’m swamped!

    I feel like this is a good mix of daily/weekly/monthly/bimonthly/quarterly work. But who knows?

    Anyway, any of those clients could go away. And my fallback is that I’d go back to writing more frequently. I’ve had to turn away unplanned writing assignments, and I think I could go back to that with success.

    Reply
  2. lwidmer Avatar
    lwidmer

    “Eight short articles” just made my brain seize up a little. LOL
    That list is work-heavy, Gabriella. Two newsletters is a LOT.
    I like your back-up plan — writing more frequently. Same trade magazines, or somewhere else?

    I’m seeing noise in the earnings reports that suggest next year’s insurance industry may be looking to cut back on projects. Losses are up, earnings are down. I’m banking these checks and hoping I can get through whatever comes next.

    Reply
    1. Gabriella Avatar
      Gabriella

      Me, too, on the banking checks.

      Oh, I meant seven short articles! Used to be eight. Anyway, that does sound daunting, but I’ve been working with this client since 2008 and have a great system that allows me to knock out all the interviews in a day and then write in a day. You get pretty efficient when you’ve been doing this a while, right?

      Backup plan for writing: Yep, trade magazines. I started in the real estate space, so I’ve got that niche. But being a lawyer gives me a double niche, indeed a unique one. That should help.

      But really? I want to retire? Can you do a post on how freelancers know when to retire? 🙂 (Half kidding. I’m not yet there age wise and funding wise. But it’s really on my mind as I age.)

    2. lwidmer Avatar
      lwidmer

      LOL I want to retire too, Gabriella. Same boat you’re in — how do you pull the plug, and when?

      I’ll see if I can find someone to guest post on that topic. It’s time we talk about it, no?

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