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Putting the Customer Back into Customer Service

Posted on by lwidmer

Happy birthday to my oldest! He’s a handsome, good soul, and the source of his mother’s pride. It never fails. When you can least deal with it, something is going to need to be dealt with. That goes for work and now mattress delivery. I paid for it – the delivery. I scheduled it. I…

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Monthly Assessment: January 2012

Posted on by lwidmer

Yesterday was busy, but not as much as I’d expected. I had two phone calls vaporize before they happened. That was probably a good thing because we bought a bed for the guest room and ordering it over the phone meant a week and a half delay. Driving to the store, piling it in the…

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Lace Up the Running Shoes

Posted on by lwidmer

Some weekends just outshine others, don’t they? This past weekend was as good as they get. It started a little later on Friday – I was busy answering a distant relative’s ancestry request, which I love, but took some time. I was a little toasted thanks to a lot of creative work and computer time…

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Things That Make My Head Explode Part Seven

Posted on by lwidmer

Super excited – I just published my book, Marketing 365, on Smashwords! It was a lot of work, but I think I’ve pulled together some useful advice and strategies for you. Think of them as tip-a-day advice that you can apply right away. To snag your copy, head over to Smashwords. Also, please visit me…

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The Résumé Debate

Posted on by lwidmer

Yet another busy day yesterday. I tweaked an article, interviewed for another one, organized a few more details for another client, and started a template for an ongoing project. And I marketed. Always that. I did have time to hit the forums and the blogs. I’m seeing this prevailing theme among writers – “You don’t…

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Your Unknown Compromises

Posted on by lwidmer

Yesterday was full-tilt writing and coordinating for eight hours (with an hour off for lunch). What I accomplished -well, it seems minor for the amount of time I spent on everything, but let’s just say I have many ducks in a neatly ordered row right now. It’s a good place to be in if you’re…

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Double-Duty Marketing

Posted on by lwidmer

Good enough day yesterday. For some reason, I couldn’t focus until sometime after lunch, but I did manage to get some client work done and some marketing completed. Today, reviewing the article and out the door with it. I’m pleased with it on first blush, so we’ll see. I’ve been reading about the blogosphere various…

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Snow, Fog, and Kilts

Posted on by lwidmer

Thanks to everyone who signed up for the newsletter! Those who registered before midnight on January 21 have been listed in order of their signup time, and I’ve used a random number generator to choose the winner. And the winner of the $20 Amazon card is….. Suzan Kelley! Congrats, Suzan! Drop me a note on…

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Worthy Advice: Show Your Stuff

Posted on by lwidmer

Just two more days to score your chance at some free Amazon swag: Sign up to receive my occasional newsletter and you’re entered to win a $20 Amazon card! Make sure you’re all signed up by Saturday, January 21st (that’s tomorrow) before midnight. If you sign up January 22nd, you still get the newsletter, but…

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Worthy Stuff: This Job, Not That Job

Posted on by lwidmer

Two things – first, don’t forget to sign up for my occasional newsletter. One of you who signs up before January 21st at midnight will win a $20 Amazon gift card! And I don’t spam, so there’s that.Also, I have an informal poll on the left side of this blog. Just for fun, I thought…

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  1. Jake P Avatar
    Jake P

    Even my *mom* doesn't care about my bylines anymore.

    Travel is a rough sector, because there are so many people who are willing to write for free or pennies. The compounding factor is that many FLers fantasize about winning a Condé Nast or Travel+Leisure golden ticket. Which is why my vision of Hell would be an eternal stint as the submissions editor for one of those magazines.

    My success querying in travel has been for trade or custom mags, golf (because I've got a deep resume in it), and the sailing magazine that I told you about during our coffee klatch.

    Reply
  2. Lori Avatar
    Lori

    Jake, I do remember. Sounded like a super plan, too. Interested in putting that together for a guest post?

    I saw one similar to your approach – a healthcare travel magazine. I'm curious enough to go back when I have time and explore that!

    Reply
  3. Paula Avatar
    Paula

    Jake's experience, and the healthcare travel mag you mentioned, prove how with a creative pitch you can slant specialty articles for what on the surface are unlikely markets. Just because a magazine focuses on, say, lawncare doesn't mean they might not love a creative pitch on lawncare tips from the person in charge of the lawn and garden at some huge, famous resort. The result: a hybrid lawncare/travel piece.

    As for the bad ad, it didn't help to see them refer to writers as "that" instead of "who." Writers are more than providers of (in this case, free) content. We're people, too.

    Reply
  4. Jake P Avatar
    Jake P

    Sure, LW, I can cook up something for ya.

    Reply
  5. Lori Avatar
    Lori

    Yay! Jake is guest posting! :))

    Paula, there's that to consider. LOL

    Reply
  6. Ashley Avatar
    Ashley

    Wow, what timing. I read an article earlier today about what not to say to your employees, and "This is a great opportunity" is one of them. If it actually is a great opportunity, that fact will be easily recognizable in the job. If what you have to say needs the preface, whoever you're saying it to will know they're getting a crappy job dumped on them. Putting sprinkles on it ain't gonna help.

    I had someone tell me recently that "this would be a great opportunity to get your name in the masthead." I almost fell out of my chair laughing. I wanted to say, uh dude, I have my name in the masthead of magazines all over the city. But I restrained myself. Barely. Go me!

    Reply
  7. Denise Gabbard Avatar
    Denise Gabbard

    Love this article— and I had to add my two cents. Don't you just love these "great opportunities?' How about ads to write for the whopping sum of $1.50 per 500 words– with the enticing promise of lots more work! LOL— really, I can work for peanuts for a long time?!

    Reply
  8. Lori Avatar
    Lori

    But Paula, you don't believe them? LOL

    Denise, glad you added your two cents! (And by the way, that's probably more than you'd be paid per word for those articles you mention!) I've often wondered too how writers can be enticed by such crap. I love how you say it – can you really work for peanuts for a long time? Answer is definitely no, but there are writers who will try!

    Reply
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