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How To Lose Yourself in Four Easy Steps

Posted on by lwidmer

What’s on the iPod: Incomplete and Insecure by The Avett Brothers What a day. I couldn’t have done any more that had nothing to do with marketing or contacting conference people if I’d intended to. I had a few minor client emergencies, a few interviews, and an impromptu meeting that completely threw me off kilter….

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Points of Contact

Posted on by lwidmer

What’s on the iPod: 1983 by Neon Trees Do all Mondays come with little surprises that need more brain power than humans are capable of at the start of the week? Logging in here today proved interesting. Blogger, where this blog is hosted, now has a completely new format and is no longer compatible with…

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Stuff that Happened Along the Way

Posted on by lwidmer

What’s on the iPod: It’s Time by Imagine Dragons Wow. I can’t believe it’s two days later and I’m still exhausted. The show involved a lot of walking. My one journalist friend said his pedometer logged over 15,000 steps on Monday. I know I walked as much. No wonder I lost three pounds! Hey, if…

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Conference Truths

Posted on by lwidmer

What’s on the iPod: Colorblind by Egyptian I’m back. I’m exhausted, but I’m back. The conference was terrific, and the recession to my mind is a distant memory. That’s because as I was busy meeting people, they were asking me to help them with their writing and marketing. That was a huge difference from last…

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Wednesday Conference-induced Link Love

Posted on by lwidmer

What’s on Pandora: I’ll Drink to That by Smash Cast I’m writing this pre-conference, but I intend today to be my last day at the conference. I have one client meeting and today’s the day I want to attend a few sessions and get some press events in. As of Sunday when I’ve written this…

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Showing Your Chops

Posted on by lwidmer

What’s on Pandora: You’re No Good by Linda Ronstadt I’m still at the conference. Today I’ll be dropping by booths and attending press events and educational sessions. A full day topped off with a hospitality suite in the evening. I’ve invited a PR chum along so she has somewhere to go and so we can…

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Policies and Job Must-Haves

Posted on by lwidmer

What’s on Pandora: She Said She Said by The Beatles Conference time for me! Make no mistake — I’ve prepared for this for months. The contacts were made through research and reaching out via email. The appointments were made in the last few weeks. The RSVPs for the various functions were made last week, and…

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Things That Make My Head Explode: Part Eight

Posted on by lwidmer

What’s on the iPod: Little Boxes by Walk off the Earth Another slow-ish day yesterday. I liked it because I was able to get some personal writing done early before concentrating on client work and marketing. I’m eager to see people at the conference (starting Sunday night, oh my!), and I’ll be happy to get…

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Knocking Down Roadblocks

Posted on by lwidmer

What’s on the iPod: Raglan Road by The Chieftans with Joan Osborne I want to thank Sharon Hurley Hall for today’s post on her blog. Sharon reviews my ebook, Marketing 365. Thank you, Sharon! Please give her some comment love. I think I’m ready. The brochures are printed, the wardrobe is sorted, and the shoes…

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Writing Tool #4: Empathy

Posted on by lwidmer

What’s on the iPod: Everybody Talks by Neon Trees I spent yesterday perfecting a brochure (which I’m sure I’ll hate the minute it’s printed), working on client sales sheets, and brainstorming both article and blog ideas. It’s been slow and I’m getting tired of waiting for projects that should have been here last week. My…

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  1. Wade Finnegan Avatar
    Wade Finnegan

    Everyone deserves respect, even if they treat you poorly. I strive to kill them with kindness because it makes me feel better and I know I did the right thing.

    Now, a more important question Lori. Pens or Flyers? I'll try not to hold your answer against you. 🙂

    Reply
  2. Lori Avatar
    Lori

    Kill them with kindness — love that, Wade.

    And I think you know the answer — starts with a "P"….

    Reply
  3. Wade Finnegan Avatar
    Wade Finnegan

    That a girl! I love the Stanley Cup playoffs!!

    Reply
  4. Lori Avatar
    Lori

    Isn't it the BEST time?

    Reply
  5. Anne Wayman Avatar
    Anne Wayman

    Ghostwriting books simply doesn't work without empathy… I have no humor today and not much insight.

    Reply
  6. Damaria Senne Avatar
    Damaria Senne

    Sometimes my client liaison has messed up big time on a project and i've had to remind them that it happens to all of us and we need to focus on fixing the problem quickly and moving on. In situations like that, it's easier to be empathetic when the client does not mess up as a habit/it's a once-off thing.

    Reply
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